New Plugin Released: Thrive Headline Optimizer

We are excited to announce the release of a brand new plugin in the Thrive Themes product lineup: Thrive Headline Optimizer.

​As the name implies, this plugin is all about optimizing your headlines. Headlines are perhaps the most important part of any piece of content you publish and with Thrive Headline Optimizer, we bring the detailed analytics and rigorous A/B testing that you already know and love from Thrive Leads to bear on your post titles.

To learn more about what exactly our new plugin does and how it will make your website more effective and more "sticky", check out the video here.


Have you used Thrive Headline Optimizer already? Let us know your thoughts and any feedback you have by leaving a comment below!


Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

  • Arvin says:


    This is a major step in the right direction for Thrive. I am a satisfied customer and affiliate partner that has used your Thrive Content Builder + Landing Pages to help grow my business to almost 6 figures in less than 12 months. Looking forward to the latest plugin to now start blogging more frequently.

    • Shane Melaugh says:

      Thank you very much, Arvin! Happy to know you like this new plugin. :)

  • Julian I says:

    Shane, This is brilliant. A really important question and one I’ve struggled with. When you write a headline, I use Yoast SEO and try and incorporate the key word phrase in my headline, because it suggests you do. I think this sometimes leads to more boring headlines. Should I worry less about optimizing in this way and concentrate on clickable headlines, or should I also try and incorporate the key word phrase even if it leads to a more boring headline and may not be so visible in search engines? Really value your advice on this. Keep up the brilliant work. Julian

    • Shane Melaugh says:

      Hi Julian,

      For anything on my site, I always give the user priority over Google. If the users like one title and Google likes the other, I always go with the one users respond better to.

      Google’s rules can change from one moment to the next, so if you build your whole site trying to please Google, you can lose it all in a moment. Human nature, on the other hand, is much more stable. If you have a site that provides an amazing user experience today, you still have a site that provides an amazing user experience tomorrow.

      Now, when it comes to the SEO (meta) title of your post, you can go all out in “Google pleasing mode”. That’s the title that shows in search results, but not the one that shows as the headline of your actual post.

  • Hello Shane,

    I have a question about the new plugin (I´m already a customer of Thrive Leads and Content Builder):

    So, If I make the split test say with 3 o 4 different headlines, how will my permalinks for that particular post behave?

    I ask this because those post links on my blog are used on my email marketing campaigns with autoresponders and email broadcasts, so if the permalinks change I can not continuously update those links on each of emails.
    Maybe this is a dumb question for which you already have an answer, but nevertheless I decided to ask in order to get a clarification.

    As always, It is a pleasure to be in contact with you through your blog and be able to use your great products.

    Best Regards,

    • Shane Melaugh says:

      Hello Luis,

      Thanks for your comment!

      The permalink of your post is never affected by Thrive Headline Optimizer. You set the permalink once, in the WP post editor and it will always remain that, no matter which headline wins.

  • Roger says:

    Shane, is this plugin to test headlines of Post titles only OR we can test headlines of sales page or optin page too?
    I see in another post that you have included Woocommerce product title testing feature too. I will be using woocommerce in one of my sites and so it is good.
    I already have Thrive content builder and keep up the good work.

    • Shane Melaugh says:

      Hello Roger,

      The answer is a somewhat technical one: Thrive Headline Optimizer tests the post/page title. As in the WordPress title of any given post or page.

      Depending on how you created your sales page, that may mean that you can test the headline there as well. However, if you use something like Thrive Landing Pages, a sales page template will completely override all of the WordPress content, including the title. And in this case, you can’t use Thrive Headline Optimizer to run a title test.

      For WooCommerce, you can absolutely use this to test your product titles, though. We have a video with more details on how to do that, here.

  • Trevor Mc. says:


    Let’s say I am testing three headlines. I start my test and come back in a shirt while and discover the gremlins have slipped in a typo! :-(

    Currently, I see no way to fix it “on the fly”. I get how changing a headline in a test may invalidate the results, but sometimes users may be prepared for a little inaccuracy in results cs dumping the entire test.

    Also, I have the same question about perms links as has been raised before.

    Maybe there is an obvious distinction between the WP permalink / Google meta title from the human-readable one, but I have treated them as needing to be as close together as possible. (Full disclosure: I use all-in-one SEE plug-in, not Yoast).

    Anyway, thanks for all the hard work. Now I just gave to generate the traffic to make the headline tests conclude faster… ;-)

    • Shane Melaugh says:

      Hello Trevor,

      Thank you for your comment!

      You’re right, there’s currently no way to fix a typo in a running test. The reason you can’t edit headlines in a running test is because changing a headline would invalidate the data collected for that headline. However, I do see the typo problem as an exception. We’ll have to think about how we can address this.

      Permalinks: the permalink is never changed by Thrive Headline Optimizer, so that’s something you don’t need to worry about.

      SEO: the SEO (meta) title of a post is also never changed by Thrive Headline Optimizer. My approach has always been to make the SEO title optimized for search, with keywords and whatnot and make the post title optimized for human readers.

  • I want to use it on my website. Any offer please ?

  • Alex says:

    excuse me this wp plugin works for HEADLINES in Spanish?

  • Nick says:

    Does the Headline Optimizer change the headline in the Google search results or is it just on our own website?

    • Hanne says:

      Only on the website Nick, this will not screw with SEO

  • Nick says:

    Thanks Hanne! That’s good to know.

    Merry Christmas

  • Gary says:

    Hi Shane,

    Very useful plugin.

    Do you have any plans to make one of these plugins to split test buttons or other CTA’s?

    • Hanne says:

      Hi Gary,
      We do not have plans in that direct for the moment.

  • Roland K says:

    Hi Shawn,
    I like your plugin very much. In the video you talk about a Headline Formula, but I didn’t find a link to it.

    • Shane Melaugh says:

      Hi Roland. We have a guide with headline formula here.

  • letisha m says:

    Do we do this only on posts, or also pages? There would be no point for pages, or would there?

    • Shane Melaugh says:

      You’re correct, yes. Testing page titles like this (for click through) wouldn’t make sense.

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