Fancy a Thrive Architect Appetizer?

The word is out about our new plugin! And as many of you guessed correctly in our name reveal game, it's going to be called Thrive Architect. It's time to show you some cool stuff you'll be able to create with this brand new visual editor.


"Will I Be Able to Do___?"

A while ago we asked you what you didn't like about Thrive Content Builder and what you would like to see improved. We received tons of comments and feature requests and used your input to make Thrive Architect.

In this video, I'm going over some of the feature requests and what this looks like in Thrive Architect.

Now, this video is by no means a full rundown of what you'll be able to do with Thrive Architect... Think about it as an appetizer ;-)

​What do you think? Do you like what you see so far?

More previews of Thrive Architect are coming soon!​

Author: Hanne Vervaeck

Hanne knows exactly what companies have ever retargeted her (she keeps an updated file). And when she's not busy discussing high-level funnel design over cocktails with the equally geeky, you'll find her discovering a place for the first time

  • Matej says:

    First comment :) Great stuff in Architect. Can’t to see more ;)

  • John says:

    Sweet! Just give it to me now!!! LOL

    • Hanne says:

      Sorry John just a little longer…

  • Albert Tan says:

    Wow, it is a very much improved version of TCB. Looking forward to the launch, really.

    • Hanne says:

      It is :) Glad to hear Albert

  • rzullo says:

    Looks pretty exciting so far! Will the user interface feel intuitive for those of us working with your current visual editor? And will there be any new themes/templates created with this plugin in mind? Great work!

    • Hanne says:

      I won’t lie, there is a bit of an adaptation phase… But you get used to it VERY quickly and IMO it’s more intuitive than TCB.
      As soon as the plugin is launched we’ll release new templates and we’ll also start working on a new theme.

      • David says:

        Hi Hanne, how many new templates will be launched in-conjunction with Thrive Architect? We definitely need some new templates as many of the existing templates are starting to look a bit outdated. Leadpages has got some very good looking templates lately. How many new theme will be launch? And when? I am looking to get myself a new theme soon, hopefully I can get it from Thrive so that there will be no conflict with my Thrive plugins. And I hope the new theme will be good looking too! :)

      • Hanne says:

        Hi David,

        On release there will be no new templates, but we’re already working on new designs to release right after. One of the big advantages is the ease of which we will be able to publish new templates so you’ll see lots of them. Are you looking for anything specific?
        And themes, we’ll start with one, and we’ll start developing right after the release. As we haven’t started yet it’s impossible to give a date for that :) You’ll notice that Thrive Architect really gives you all the freedom to make amazing looking landing pages, home pages etc.

  • Lorenzo D says:

    Two minutes, huh? You are a wicked, merciless tease ;)
    I could have watched a 20 min preview of this thing. Here are a few more questions for you:

    1) can we change the fonts without uploading them in a separate font thing?

    2) can we insert a pop-up video without creating a box in Thrive Leads?
    does it have footnote functionality (and/or at least superscripts)?

    3) can we save predefined styles like we did with colors for various elements, rather than having to create content templates? Like, giving an image a 1px solid border of a given color with one click, instead of ten clicks? (btw, thumbs up for the multiple saved color palettes!)

    4) does it include the share-to-unlock functionality of Shane’s old Sharely plugin? Such a shame that it was discontinued before we had a Thrive equivalent.

    5) can we manipulate elements such as post lists or price tables to give them the look we want, more than it was possible in the previous version?

    6)…and finally, will Thrive Leads also be updated with this new builder?

    Looking forward to the next excruciatingly short preview.

    • Hanne says:

      Hi Lorenzo,

      We’ll show you more very soon :)
      To answer your questions:

      1) Yes
      2) Yes for the video. Not sure what you mean with the footnote and superscripts…
      3) Not in the first release but it’s something we’re working on
      4) No sorry
      5) Yes :)
      6) Yes

  • Kas R says:

    Brilliant, can’t wait

  • John C says:

    Looks good! Membership sites often use TAGS/Code to wrap around content to display or hide it depending on membership levels. Does architect have any ability to add these opening and closing TAGS/codes.

    • Hanne says:

      You’re talking about short codes, right John? In that case yes, you can simply put the short code as a text element (just like in TCB now)

      • Henrik G says:

        No not really.

        If you use a membership system you are usually able to control the visibility of the content in the wordpress editor by wrapping your content in shortcodes

        Like this:
        [isMember id=”x”]
        an image

        But if you insert an image module from the left side menu or something else, then how can you wrap that in the same sort of shortcodes to control visibility.

        So how do you control reveal of membership only content.

      • Hanne says:

        Hi Henrik,

        So those are short codes. You can see here how we handle that in TCB (look at 3.14 min in the video).

        You would put the first part of the short code, add your elements, put the second part of the short code.

      • Henrik G says:

        So very cool. Thanks

  • Claire says:

    Really exciting! Great job guys :-)
    More than colors and all that, I am wondering if it will allow us to create an internal database in the post so that readers can click at the top and filter the content by criteria (like the articles written by Brian on Backlinko about tips and tools where you can select beginner level or free vs paid and it displays that content only)
    I might be looking for too much, the plugin is already great, but this is something I would really love :-)

    • Hanne says:

      Hi Claire,

      I’ve seen this on his site, yes but this is not something that’s in Thrive Architect :)

    • Ty Stewart says:

      Hi Claire, those Backlinko posts were created using this plugin. I’m not involved with it in any way but thought it would be helpful to you.

  • Kim says:

    Waiting on this is worse than being a 5 year old the week before Christmas! haha…
    Looks amazing, SO excited!

    • Hanne says:

      Makes me spontaneously sing “Rudolf the red nose reindeer… lalalalalala” :D

      • Kim says:

        Hahaha… that’s awesome Hanne! :-)

  • Lorenzo D says:

    Hanne, I keep getting an error when I try to reply to your comment, so I will open a new thread.

    That’s a lot of yesses, cool! :)

    Superscripts are the small numbers or letters that appear near the upper half of the last letter in a word that generally send you to a footnote or a note section at the end of the chapter. On paper. On the web, they either send you at the footnote section at the bottom of the post, or they just activate a mini pop-up. Check this out, you have one at the end of the second paragraph:

    I know you can already obtain a similar effect by “linking” a tooltip effect to some text, but it’s not quite the same thing. And besides, it has to be a normal number in parentheses at the end of a word, because TCB currently does not support superscripts, or at least I haven’t been able to make them work.

    • Hanne says:

      Hi Lorenzo,

      Ok so it was what I thought, just didn’t understand the link with videos ;-)
      And no this is not a feature. Sorry but this is not something we’ve been having a lot of requests for…

      • Ayomide A says:

        Hey Hanne, this is something I’ve been longing for to see in Thrive CB as well. I get if you’ve not had a lot of requests for it, because to be honest I’ve noticed it’s more common among website owners who are also writers at heart. (No research to back that, of course, just my anecdotal observations.)

        Would you pretty please consider doing this for us, few as we might be?

        It would mean a lot, and I’m hoping it wouldn’t kill your ever-active dev team to do it.


  • Jenn says:

    I would like to a see a MOBILE EDIT button, whereby the mobile version is editable SEPARATE from the desktop version. It’s a nice feature – especially when one doesn’t desire certain desktop elements on mobile. Further, it saves constant tweaking of desktop pages to get the mobile version looking good.

    • Hanne says:

      Keep your eye open for one of the next reveals, Jenn… I’m pretty sure you will be VERY pleased :D

      • Nat Green says:

        I was thinking the same thing. Having tap to call buttons for mobile devices but not in desktop. Glad to hear that is coming!

      • Karen McCamy says:

        OMG, Hanne! Such a tease! -) This is something I would love also, but never asked because I thought it was pie in the sky!” Thrive never disappoints!

      • Jeremy Nelms says:

        This. I’m excited about many things, but THIS topic is the one on my “highest demand” list. Looking forward to your reveal on this one…

    • Jeremy says:

      THIS! This is the “highest demand” feature I am looking for, as well…

  • Russ A says:

    Looking good! Will we be able to set paddings and margins as percentages?

    • Hanne says:

      Hi Russ,
      Sorry that’s not an option in the current Thrive Architect. Is that a common thing to set margins and paddings by % ?

      • Russ A says:

        Yes – I would say so. If you imagine a full-width text block with a 100px left and right margin on a desktop, then go to mobile, that margin is a much greater proportion of the total page width.

        I did suggest this feature several months ago in a post where Shane was asking for feature suggestions. He said that % controls would be included.

        There’s still time to sneak it in!!

      • Hanne says:

        Thanks for clarifying Russ. I asked and apparently this was removed because it was confusing to users…
        You do have the possibility to set different margins for mobile.

      • Chett Coombs says:

        Yes, this is a common need for responsive sites. Moving something 50px will look differently on different sized screens. Instead, I may want to move it 5% so that it’s in the right spot regardless of screen size. I’ve had to add CSS to the TCB in order to do it properly.

  • Jon says:


    Will Thrive Architect content be validated on Google AMP? I’ve not been able to get TCB content validated on AMP.

    • Hanne says:

      Hi Jon,

      No, AMP is not something we have in the first release. But it is something we have on the road map.

      • Dave Geipel says:

        Any update on AMP? Been holding back on it until it’s working or supported. If not yet, when? I think a reasonable timeline should be made available by now. Thx.

      • Hanne says:

        Hi Dave,

        We have not ETA on this yet.

  • Henrik G says:

    Am I the only one who noticed “Content Templates” in the left menu?

    Will you be able to set the parameters of the modules via fields attached to custom post types?

    • Hanne says:

      Hi Henrik,
      Content templates is not really new (we already have them in TCB) :)
      For your second question, can you give me an example of what you’re trying to accomplish?

      • Henrik G says:

        Say you have a custom field with an url to a youtube video.

        If you insert a video module on the page with Thrive Architect, can you then pull the url from the custom field for the module, or do you have to enter it manually?

        By Content template, I was hoping to have a template to display a single custom post type.

        Say you have a custom post type named Apartments with data in custom meta fields to that custom post type.

        Now single apartments should always be displayed in a specific layout, and to handle that I hoped to be able to create a template to display a single apartment.

        It is hard to explain, but content is more than post and pages.

      • Hanne says:

        Hi Henrik,

        I see… For the video: no you would need to put the URL manually.

        For what you’re trying to do with custom post types, take a look at the “post grid” element. This will allow you to show only a certain custom post type. (It might not be customizable enough for what you’re looking to accomplish though)
        If you can customize the post grid to look the way you want, you can create a content template from that element and use it over and over again.

  • Andrew T says:

    Sweet!! Really looking forward to getting to grips with this. Can’t wait to see more

  • Jason B says:

    You guys are really amazing. I can’t think of a company that just continues adding value over and over again to the degree that you guys do.

    • Hanne says:

      Thanks Jason, that means a lot!

    • Karen McCamy says:

      Totally agree, Jason! I keep saying — and writing — Thrive is THE best value in my 9+ years in WordPress! Wish I’d found them earlier!

  • Anthony says:

    What is the upgrade path for thrive content builder license holders?

    • Hanne says:

      This will be a free update for current customers

      • Oren says:

        Hi. Architect looks great! Anthony asked about the upgrade path for TCB “license holders” which seems to include non-member license holders. Your answer referred to “current customers” which seems to imply Thrive members but not non-member license holders. Could you clarify please. Thanks!

      • Hanne says:

        Everybody :) Customers (single product) and members will get the free update.

      • Tasha T says:

        Will it be like a normal plugin update in wordpress, or a totally new install? Thanks

      • Hanne says:

        Update :)

      • Oren says:

        Yippy! You guys and gals at Thrive are awsome! So many WordPress theme/plugin developers offer licenses with lifetime updates, then later rebuild a new and improved version under a different name and ask for payment for the upgrade even for customers with the “lifetime updates” license.

        Will old TCB pages automatically update to the new Architect format? If not, will there be any tools to ease the transfer of old TCB pages to the new Architect format? Thanks!

  • kumar ritesh says:

    Does it give us control over mobile responsiveness?
    I think it’s an important feature and would like to see in thrive architect.

    • Hanne says:

      Yep yep :) editing for mobile only will be possible

      • Jonathan R says:

        That will be amazing !

      • Ayomide A says:

        This blows my mind. You guys are amazing.

  • Jeremy says:

    AWESOME – Can’t wait to use it.

  • Danno says:

    Any chance we’ll see split-testing for landing pages?

    • Hanne says:

      This will not be in the first release. But it’s on the shortlist!

  • George says:

    Can we do full width sections on regular pages which are not done with a landing page and which are not done with a Thrive theme? This has not been been possible with TCB.

    • Hanne says:

      Yes George :) That’s possible now!

  • Gary says:

    Do you have plans to integrate checkout buttons from Stripe checkout? like LeadPages does? Its really the missing link for me to move to self hosted 100% using thrive architect.

    • Hanne says:

      Hi Gary,
      No this is not something we’re currently working on.

  • Icke says:

    Quick question:

    Is Thrive Architect based on the Bootstrap framework?


    • Hanne says:

      Hi Icke,

      I thought Bootstrap was to build websites? So I would say no :) But I might be very wrong ;-)

  • Matt says:

    will it be compatible with easy azon?

    • Hanne says:

      Haven’t tested this specific plugin Matt. But in general we play nice with (correctly coded) plugins.

      • Matt says:

        So is it safe to say that if it currently doesn’t work with TCB that it probably won’t with Architect?

      • Hanne says:

        I would say so, yes

  • Make we able to edit the top menu!

    • Hanne says:

      Hi Alexandre,
      The menu is still something that’s part of the theme (not Thrive Architect) but you will be able to use all functions of Thrive Architect on any WP theme (also no Thrive Themes themes) so this means that you will be able to keep your header and build (full width) landing pages.

  • Kronda says:

    1. Will Architect continue to store content in separate tables from the normal post / page content or will we be able to turn it off and get the raw HTML back in the editor. This is one of my only large concerns about using TCB for anything but landing pages.

    2. Can TA add video backgrounds to a page section?

    3. Does it work with Yoast SEO?

    Very excited for the release. Thanks!

    • Hanne says:

      Hi Kronda,
      1. No, we found a new way to preserve content (not in a separate table). When you deactivate Thrive Architect you’ll still see all your content (text and images) but without formatting. You’ll soon see a video on how this works.
      2. YES
      3. Yes (as does TCB)

  • Julien says:

    Thrive Architect huh? Looks like Elementor Page Builder to me…

    • Hanne says:

      I guess you mean that it has a similar layout of icons in a sidebar. This is indeed similar to Elementor, which is similar to Cornerstone, which is similar to Webflow, which is similar to Weebly, which is similar to… if you look at website building tools, you can see that many design teams have arrived at a similar basic layout for them, because it just makes the most sense. Calling the tools “the same” because of that is a stretch, though. When you get in a car, you also find a familiar basic layout every time, but every car isn’t the same just because they all have round steering wheels :)

  • Everett says:

    Will we be able to update the page from the Architect front end…or still have to save and then go to Edit page and then Update page?

    • Hanne says:

      Hi Everett,

      You still have to save and go edit. You don’t have to update the page though you only have to publish it.

  • Karim says:

    It look like ELEMENTOR PRO BUILDER, is’nt it ?
    I’m all ready member.

    • Hanne says:

      Hi Karim, I guess you mean that it has a similar layout of icons in a sidebar. This is indeed similar to Elementor, which is similar to Cornerstone, which is similar to Webflow, which is similar to Weebly, which is similar to… because it just makes the most sense for the user :)

  • Tommy says:

    Hey Hanne,

    I am a Thriveuser since Beginning.

    The Thrive Architect ist awesome. I’m very happy with that.

    I know many Thrive Users are asking for that. And i’m not the first who asks for this.

    Are our working on a new Theme ? I read it in other comments that your are. But is there a release date for the new theme?

    We really need a new modern multi pupose theme.

    Thank u for answers.


    • Hanne says:

      Hi Tommy,

      Glad to hear from a long time user!
      We’ll start on the new theme as soon as Thrive Architect is out and we have a clear vision about this theme. But it’s impossible to give you a date before even starting to work on it =)

  • Javier says:

    Not a good name. Why Architect? Anyway, I hope the product is better than the name.

    • Hanne says:

      Hi Javier,

      Sorry you don’t like the name… Thrive Architect was chosen because you can really build whatever you have in mind with the plugin.

      • Ayomide A says:

        That’s weird, because I LOVE the name. Way better than Content Builder. And it has a professional sound to it, which fits what Thrive is: a professional company helping serious people build professional-looking websites, and by extension, their businesses.

  • Leonardo says:

    How about A/B Test? Will be available?

    • Hanne says:

      Hi Leonardo,

      Not in the first release but it’s on the shortlist of features to develop after release.

  • Myles says:

    Looks great Hanne,

    Will Architect launch at the same price as TCB is now? If it’s going to be more expensive, I might as well get TCB now and secure the free update!

    • Hanne says:

      Hi Myles,

      We’re still debating about that ;-)

  • Richard says:

    Hi Hanne,

    Will Architect be compatible with the WPML multi-language plugin?

    By compatible I mean will the Architect pages (not WP ‘blank’ pages) be duplicated and accessible for translation into different languages with WPML?

    • Hanne says:

      Hi Richard,

      That’s not something we’re currently working on, no.

      • menno k says:

        Hi Hanne, what would it take to get this on the short list of upcoming features?

      • Hanne says:

        This would only be something we would do if there is overwhelming demand for it.

  • Dave says:

    Looks fantastic! Can’t wait for the update!

  • Eric B says:

    What will the process be to convert old builder pages to new builder pages?
    Also, I use Thrive mainly for local lead generation. any updates to forms or form notifications?

    • Hanne says:

      Hi Eric,

      All pages will stay intact you won’t need to edit anything from old pages. If you want to change them you’ll have to “convert” the elements (similar to what happened from old column layout to new column layout) but so for the forms, all will stay the same until you decide to update the page.

  • Andras P says:

    Looks great :) If it’s not too late, I would also give my feedback to improve TCB. It would be great to add these features in 2.0:

    1. Including Font Awesome icons. There’s just so many icons, it would be great to be able to load and use them in TCB 2.0

    2. Smooth anchor scrolling, instead of just jumping there. With the ability to choose scrolling time and style. I’ve found a solution for that, and I’ve posted it in the forum.

    3. Editing footer completely (not just the text).

    4. Adding tracking codes (Google, Facebook, Acticecampaign, etc.) for landing pages as well, and an option to exclude my own visits in statistics while I’m logged in WordPress.

    5. A quick option for elements to hide them in mobile view.

    6. Changing each default english text (think about other languages). For example to change the default 404 page text or comments section.

    7. Ability to add image carousels. Now I have to use the WonderPlugin Carousel for that:

    So that’s it, I’m sure, some of them are already included in Architect. Thanks for listening and keep up with the great work! :)

    • Hanne says:

      Hi Andras,
      It’s a little late :p But we’re always listening to suggestions!
      1. We don’t use font awesome directly, but we have all their icons available as SVG and the icons flow has been much improved.
      2. No this is not included (but apparently you already found a hack ;-) )
      3. This would be a theme option, not a Thrive Architect option
      4. We’re looking into a solution to ad code to all landing pages (rather than to individual landing pages) but this will not be in the first release.
      5. Included
      6. This is a theme option
      7. We’re not planning on including a carrousel option any time soon and you can find the reason why here

      • Andras P says:

        Indeed, some of them are Theme options, but I hope you will add these to themes, too :)

        About the image carousel, I didn’t mean sliders, I don’t use them. If you look at the plugin page I’ve linked, you will know what I mean. For example, when you promote an event, it’s useful to show some pictures about the previous events. It’s like a gallery, but in a better style :)

      • menno k says:

        +10 for adding tracking code (#4)

        (and tracking would make sense for a conversion focused tool)

  • David says:

    Hopefully, there is a Shop/Woocommerce element built in similar to Divi.

    • Hanne says:

      Hi David,

      No this is not included.

      • Michael says:

        Hi. Will Thrive Themes please consider making Architect compatible with WooCommerce? So much prefer your solution to the hosted solutions out there (e.g. Shopify). Would appreciate your consideration. Thanks much.

      • Shane Melaugh says:

        Thank you for your suggestion, Michael!

      • Jaya says:

        Yes, this really is a no-brainer. I wish Thrive would not be so hesitant to include woocommerce elements. So many of your users would be so happy for this! I hate to use Divi, it really sucks, but it does include a Shop element in the builder.

  • Al S says:

    This article refers to A/B testing workarounds using GA…
    Will TTArchitect incorporate an A/B testing functionality for headlines, CTA’s, etc?
    Will the old tutorials be relevant or are you busy refilming a whole bunch of new vids?

    • Hanne says:

      Hi Al,

      A/B testing for landing pages will not be in the first release but it’s on the short list of features to develop after release.

      And yes we are VERY busy re filming ;-)

  • Jatin says:

    Can I able to edit with Existing Theme Options? Like in a magazine theme ( Smart Mag, I want The Nav menus and The Style of that page, But I want to add 2-page section above the Sidebar and main Blog list.

    • Hanne says:

      Hi Jatin,

      You will be able to use all Thrive Architect features on non Thrive Themes theme pages and posts but I don’t think that what you’re trying to accomplish will be possible.

  • Phil says:

    Will there be more landing page templates available in Thrive Architect?

    • Hanne says:

      Hi Phil,

      After the release we’ll start publishing new templates again :)

  • Diego says:

    Hello! Will have the functionality to create funnels and see the conversions?
    Will you have A / B Testing of the pages we design?

    Thank you very much!

    • Hanne says:


      No, not in the first release. Funnels is something we have been thinking of but if we decide to implement then this would most likely be a separate plugin.
      A/B testing of pages is on the short list for features to develop right after release.

  • Cale L says:

    Exciting, thanks for the sneak peek! Will it offer the ability to do vertical menus?

    • Hanne says:

      Hi Cale,
      The menu element works the same like in TCB. So yes it does have a vertical layout option (but not very many customization options)

  • Andras P says:

    Oh and one more thing:
    It would be great to add icons just right before and after a text, not in an other column next to it. And to be able to add tooltips for that icon. For example a question mark icon after a text with a tooltip. This is something I have to hard code in HTML now. It would be also great to be able to edit tooltip styles, maybe adding some images, and at least separate texts in different lines. (Now all the text is continuously displayed, without brakes.)

    And maybe more pricing table styles… Okay I’m done before it gets endless :D

    • Hanne says:

      Hi Andras,

      Icon layout ==> is possible
      Add tool tip ==> possible
      Tool tip style: this element didn’t change so you’ll have the same options as now.

      We’re working on more pricing tables :)

  • Jajaja, you guys really rock it and know how to create expectation. I´m desperate to start using Thrive Architect.

    Thank you so much for the video Hanne.

    Best Regards.

  • Congratulations Hanna & Thrive Themes team! I have a question for you: possibility to put a video (without sound) in header section exist? And the text above!

    • Hanne says:

      If you’re talking about background video: Yes it is

  • Lars says:

    Great. Does Architect also come with any integrated split-test feature for split testing page A vs. page B?

    • Hanne says:

      Hi Lars,

      Not in the first release but it is on our shortlist of features to develop right after release.

  • W. Vito Montone says:

    Congratulations. Love the split vertical ability. Will we be able to edit the Footer or websites and lead pages without having to go into the CSS? This is by far the BIGGEST issue I have with your products. Other than that I’m extremely happy with it and recommend it to all our customers.

    • Hanne says:


      No Thrive Architect does not allow you to change the footer (this is a theme element). We’ll start working on a new theme as soon as Thrive Architect is launched.

  • Jim says:

    Thanks for the Great updates.. Question, what about ability to make elements or certain page areas work on desktop but not mobile or work on mobile but look different on desktop?

    • Hanne says:

      Yes Jim :) That’s possible!

  • John E says:

    It’s the best of the best, for the best, by the best. I’m looking forward to working with it.

  • MJ says:

    Great ! If I subscribe now to your membership plan will it be part of it or will I have to pay something else ?

    • Hanne says:

      It’s part of the membership MJ :)

  • Adz says:

    I have spent alot of time building a site on the perfromag theme. I really like the layout but am now worried that this theme will become obsolete in the future. Will I need to think about changing my theme or will performag continue to be supported for the foreseeable future?

    Also, does architect provide the ability for star rating schema markup for reviews without using external plugins.


    • Hanne says:

      Hi Adam,

      The theme is by no means impacted by the release of Thrive Architect. We will start working on new themes soon, but still you don’t have to worry about a thing.

      And no, markup is not included in Thrive Architect.

  • Can I make mobile-only or desktop-only updates? For example, show an element on mobile but not on desktop. (or visa versa)

  • Christopher says:

    Please do a video building a home page incorporating some of these features so we can see what the work flow looks like as well as some of the new things we can do like transparent buttons.

    • Hanne says:

      Planning on it Christopher :)

  • Lynn D says:

    I’m trying to rebuild my landing page – should I wait until this is released? Or will I easily [really easily :) ] be able to do some minor “fixing” after the release? I am so excited for this and THANK YOU!!

    • Hanne says:

      Hi Lynn,

      You’ll be able to do fixes after release :) We don’t advocate waiting!

      • Lynn D says:

        thank you – was hoping that was the answer :)

  • John E says:

    My mouth is watering now! Can’t wait! Only 26 more days to go…

  • Lewis says:

    Will Thrive Content Builder update to Architect, or will you need to download this as a seperate plugin?

  • Ryan S says:

    Soooo excited and can’t wait to get creating with it ;-)

  • Shane Sturgeon says:

    Regarding templates, the idea that you can create something and use it multiple places is good, and TCB does that (and I presume Architect will continue that), however it appears that the current template functionality really isn’t templates, but rather a copy/paste repository (which is still useful).

    Templates really need to have some inheritance capability, so that after you have used the template 50 times and decide that it needs to change in some way (perhaps a color change for a theme change, or perhaps the product name is changing and it’s used in the template) a change to the template propagates the change to all pages which use the template. Currently I handle this using shortcodes (i.e. the shortcode has all the styling etc. that may change) but it would be great if Architect implemented templates correctly (think about how MS Word and other page layout tools do it – a change to the template updates docs based on the template the next time you open them.

    • Hanne says:

      Hi Shane,

      Yes that would be really helpful and it is something we’re looking into. It’s not something that will be available in the first release though.

  • It is Looking Good… Excited to get my Hands on it!

  • Rico S says:

    Hi this looks great, Will we be able to create parallax effects, that is what I missed from the last version, I ended up using beaver builder to get it done, but I would much prefer to do it with thrive Architect.

  • Brenda says:

    Super excited! Why would you use anything but Thrive! Seriously :)

  • Mary P says:

    Always refining and adding real value – the Thrive team is great! :)

  • dano f says:

    Vertical split – was hoping for that one! Great job guys!

  • Charles says:

    Hi Hanne – looks awesome. Have you added any new feature to create better looking forms? I’ve always had difficulty creating good looking forms with Thrive Themes. Thanks.

    • Hanne says:

      Hi Charles,
      The forms do have more customizing options now, yes :)

  • Ikechukwu says:

    Hi Hanne,

    When I convert content created in TCB to AMP it loses formatting.

    Is TA AMP compatible?

    • Hanne says:

      No, this is not something that is implemented in the first release.

  • Bradley S says:

    Like everyone else, I’m damn excited!

    A question though: (this was an enormous frustration for me with TCB) Can we alter the way a page looks on mobile vs desktop? I know it’s easy to preview now (great!) but I still found with TCB that after making it look good on desktop, formatting was ugly and muddled up on mobile view.
    What I REALLY hope Architect can do is allow us to customize the way it looks on mobile separately from the way desktop does, so we can fine tune a page’s appearance. Previously I was going back and forth for ages trying to get a layout that looked right on both mobile and desktop. It’d save so much time to be able to isolate each view.

    Please tell me Architect can do this?

  • Henning says:

    Will it be possible to edit the pages we have built with TCB with the new plugin?

    • Hanne says:

      Yes, everything is backwards compatible

  • Erick D says:

    Simply amazing. I cannot wait to see the other creative aspects that are possible with TA. I never thought I’d be so hyped over a web page builder before.

    I get the same anticipation feeling from this as I get each week waiting for the new episode from Game of Thrones. :-)

    • Hanne says:

      Wow that’s huge :D Thanks Erick

  • Erik Heyl says:

    aaaand…I’m signing up for the year again on Monday. Time to RUUUMMMBBLLLEEEE

  • Rudy says:

    Very excited to see these positive changes

  • Larry says:

    Hanne, will Thrive Architect overcome locked content or will content continue to be locked. If not now will it be released in the foreseeable future?

    • Hanne says:

      Hi Larry, the locked content is fixed in the first release!

  • Oliver Scheiber says:

    Hi Hanne,

    I would love to know if tables (NOT pricing tables) will be responsive?


    • Hanne says:

      Still working on that Oliver

  • priya says:

    wow sneak peek looks cool and interesting.. waiting to try it.. when it launching?

  • steve legends says:

    Looking good, as enjoy your videos, easy to follow, so eager to see the new TA. Also, you mention new themes, any chance one may be for a Travel agency? Are you adding Parallex for sites when building or in a new theme or you already have it somewhere ? cheers

  • Ray says:

    Looks & sounds great! Does that mean TCB no more? Are we supposed to delete TCB from WordPress admin and install Thrive Architect instead? (I love the name of it)

    • Hanne says:

      Hi Ray,

      Yes no more TCB but you will not have to delete the plugin. Thrive Architect is an update of Thrive Content Builder :)

  • Greg says:

    Love it, but seriously you guys need to stop appending the brand “Thrive” to every product. Just call it “Architect” :-)

    • Hanne says:

      I have to disagree on that one Greg… Imagine you bought Thrive Leads, you like the plugin and are happy with the company. Now you’re looking for a visual editor and you check comparison posts. You see “Architect” you don’t know who is behind it… But if you see “Thrive Architect” you’ll immediately know that it’s the same company and you’ll trust the product because you already had a positive experience.
      Think about Apple… Just calling the product “phone” or “pod” or “pad” wouldn’t have done much good ;-)

  • Michiel says:

    Brilliant stuff. Looking forward to the launch!

  • Anna says:

    Looks great! if we have the thrive editor but we are not a member (just bought the editor and a theme, not the membership) could we upgrade?

    • Hanne says:

      Yes you’ll get the update ALL customers and members will get it.

  • sofferty says:

    Total newbie. I’m interested in becoming a member. Would you suggest I start building my website with your current content builder or should I wait until the launch of the updated content builder?

    • Hanne says:

      We will never advocate to wait :) And everything is backwards compatible.

  • I love TCB but I struggled with not being able to copy something from one page to another. Then I realised it can be done using Templates. Is it the same with Architect? Thanks for everything you are doing to make my life easier

  • sam says:

    Fantastic, looking forward to seeing more.

  • Angel says:

    Hi Hanne!

    Really looking forward to trying the new Thrive Architect!

    Quick question: will Thrive Architect make Thrive Leads more developer friendly??

    In the past, when I wanted a designer to customize my Thrive Leads form, it was really hard to do for him without using the drag&drop editor, just by writing his own CSS and HTML.

    • Hanne says:

      Hmm not sure… The customizability with CSS has been improved for sure. But the biggest advantage is that you should not be needing it anymore…

  • Julie Hood says:

    I’m new to Thrive and would like to know what pieces do what (Thrive Theme, Thrive Content Builder, Thrive Architect, and anything else I’m missing). An overview of the different products and their purpose would be really helpful (for example, right now we are updating our sites and don’t need landing pages – just a well-converting site – so do I just need the Thrive theme? Or more pieces? Thanks!)

    • Hanne says:

      Hi Julie,
      I wish I could give you an easy answer but many of the products work together but let me give it a try.

      For a simple website, you would just need a Thrive Theme (we currently have 10 of them).

      In order to create good looking content in a drag & drop fashion an not loose your sanity with the wp editor (for pages like your about page etc. and blog posts) you can use Thrive Content Builder (that will soon be updated to Thrive Architect).
      Thrive Landing pages is part of Thrive Content Builder (and will be part of Thrive Architect) and so you can use the landing page templates when you feel a need for those.

      Thrive Leads allows you to add opt-in forms on your site (pop up light boxes, ribbons, overlays, scroll mats, etc.) and to test the opt-in forms. You would use this if building an email list is important for your business (which it probably is).

      Thrive Ovation will give you the option to collect, manage and store testimonials right within your WP dashboard.

      Thrive Quiz Builder gives you the possibility to add quizzes to your site (this is a terrific way to boost engagement and get more leads)

      Thrive Apprentice allows you to have an online course environment and start collecting leads with free e-courses.

      Thrive Headline Optimizer gives you to possibility to test headlines (this comes in handy when you do a lot of content marketing with blog posts)

      Thrive Ultimatum will allow you to have scarcity marketing and add dynamic countdown timers on your site to boost sales

      And finally Thrive Clever Widgets allows you to customize your sidebar with content specific widgets.

      I know this is a lot especially when you’re just starting out :) I would suggest you take a look at the Thrive University course How to Build a Conversion Focused Website From Scratch this will help you get started immediately!

  • LaTosha J says:

    This looks fantastic! Can’t wait to test it out. I guess there’s more than one way to learn patience…LOL :)

    • Hanne says:


    • Julie Hood says:

      This is perfect Hanne – thanks for the details – exactly what I needed.

  • Alexandru Pulpa says:

    You guys are astoundingly amazing and I love you’all! :)

  • Leo Tat says:

    Amazing, can’t wait! Glad I bought TCB in the early days.

  • Jonathan says:

    Wow, it looks super clean. I love it!
    Can’t wait to play around with it. :D

  • prayas says:

    Is there any option for parallax effect like the sudiopress themes or how to do it for background image?

    • Hanne says:

      We did not do any specific upgrades to the parallax effect. You can still have a still image and have your content scroll over it (like you currently can with TCB by choosing the “static image” option)

  • denis d says:

    Hi, Hanne thanks for the update. Looking good. I’m not receiving your email updates. Can you please check out why? I’ve been a member from the beginning. Thanks.

    • Hanne says:

      Hi Denis,

      Seems like your address bounced… I changed the status to subscribed again… let me know if you still don’t receive the emails.

  • Scott H says:

    I really love Thrive and look forward to this release, BUT I like others have said, would really love to see Thrive get more involved with features such as checkout pages/payment gateways. Yeah there are other vendors that can be integrated into WP to work alongside Thrive, but an all-in-one like Click Funnels from Thrive would be awesome!

    • Hanne says:

      Hi Scott,

      I understand your request but as you can imagine this is not something we can just “slam onto” the product :)
      We are thinking about a e-commerce solution but it will be a standalone product.

      • Scott H says:

        Thanks for the reply and do understand. One quick question, would a future stand alone solution be designed to integrate seamless with the rest of Thrive?

      • Hanne says:

        Of course :)

  • jomar says:

    Please integrate with -specially with tags. :)

    • Hanne says:

      Hi Jomar,
      We integrate depending on demand. If we get enough demand for this tool we’ll bump it up the list.

  • Jan N says:

    I have been a Thrive member since 2014 and have not used the Thrive builder for about 18 mounths now because of its shortcomings in theme colors and the very limited design possibility’s with element like pricelist, bullitpoints etc. I have been waiting for TCB to catch up with other leading builders and paid my subscription in that hope. I’m happy it looks like the builder again could be my preferred tool for making websites, so I’m really looking for trying it out.

    • Hanne says:

      Hi Jan,

      Sorry for the waiting, but I’m confident you’ll like what you see :)

  • Ken Taylor says:

    Hi Hanne,
    Will TA (nice! the short form of Thrive Architect will help me save typing time :) ) have the ability to write superscript used for referencing? It’s no biggie, I draft all my post in Nisus first then copy paste into TCB this preserves the superscript. It would be nice to be able to type superscript and/or subscript in TA. But again, it’s no biggie. Just wondering. Thank you.

    • Hanne says:

      Hi Ken,

      No that is not an option for the moment.

      • Michael S says:

        that is something I need as well … the ability to wrap text in tags, like for highlighting, or for referencing … somewhere would be cool … I’m fiddling with jquery – and page scripts to do some of it … just saying …

  • You know what would be next level type stuff? Being able to submit a URL of a webpage we like and Architect trying to build it or create the template to edit it. That would be amazing.

    • Shane Melaugh says:

      Hmm. I appreciate the technical challenge of this. In fact, it might not be that difficult to do, technicall. However, it sounds like that would be massively copyright infringing and practically an open invitation for a lawsuit.

      • Derrick Horvath says:

        Sorry Shane but how would this be any different than when you guys do your videos showing us how we can “model” other webpages using TCB (The Bryan Harris upside down homepage for example)?

      • Shane Melaugh says:

        When we show how to model off of other sites and provide a template, we always make sure that the page we build and the template we provide are unique and only inspired by the examples they’re based on. We have some videos where we replicate a page exactly as well, but there, we don’t provide a template. The purpose of those videos is to show what’s possible with the builder and how it can be accomplished.

  • Hello we have the thrive builder actually, what do i do for have the architect?

    • Hanne says:

      For now you’ll have to wait a little longer :) We’ll let you know when the update is available!

  • Tim says:

    How will this affect those of us who have only one of the other plugins, such as Thrive Leads? – My understanding is that the form building tools use a subset of the content builder at the moment. Will it automatically be updated to use the new controls?

    • Hanne says:

      Hi Tim,
      That’s right, Thrive Leads (and most of our other plugins) uses TCB and will use Thrive Architect. They will automatically be updated.

  • Anders C says:

    Will it be possible to edit buttons. Like border of a button etc

  • Johan C says:

    Promising, promising, …. features! Thx for this appetizer.

  • Howard G says:

    Sounds fantastic

    • Shane Melaugh says:

      Thank you, Howard!

  • John vandyk says:

    Thanks Hann great information. Please keep developing. Cheers john vandyk

  • Andras P says:

    A great feature would be a “lazy load” option for elements to load after the page has loaded everything else. (Like comment section has this option.) This would really speed up loading and increase conversions! For example marking a content box that has big pictures to lazy load. Please consider this to develop. Or is this already done in TA? :)

    • Shane Melaugh says:

      Hmm, that might be technically difficult to apply to all elements. But it’s an interesting suggestion! We’ll have a talk about it on the team.

  • Bill says:

    Hi Hanne,

    What are the main differences between Thrive Architect and Thrive Content Builder?

    When is TA expected to be released?

    • Shane Melaugh says:

      Hello Bill,

      The main differences are too numerous to name in a comment. The entire product was rebuilt from the ground up.

      The release date for Thrive Architect is August 29th, 2017.

  • deshpandekaivalya333 says:

    is it possible to Make “Buy Now” Button Visible AFTER certain duration of sales video is completed? Very Useful for Marketers and Vendors. Thank you.

    • Shane Melaugh says:

      Yes, there’s a “content reveal” feature that makes this possible.

  • Joe says:

    Yes!!! looks super similar to Elementor. Love it!!

    • Shane Melaugh says:

      I hope you don’t expect this to be like ELementor too much, because in terms of usability and features, the two products are worlds apart.

  • Kale G says:

    Disappointed; this has increased CSS and JS bloat. That’s the one thing I was hoping for. My page load speeds continue to be abysmal.

    • Shane Melaugh says:

      Increased compared to what?

      The code output from Thrive Architect is already pretty lean for a visual editor and we’ll continue to work on performance and load times as we update the product.

  • Jeremy B says:

    Love everything that Architect is doing…. one thing that you may consider adding on the content reveal… have an option to set a time for removal of such content. That way we can have a count down timer on the reveal element and then have the content removed if they don’t take action. OR better be able to set an evergreen timer on the content reveal its self.

    Or if I wanted to add buttons and then set times for the removal of such buttons that are layered over a video section. This way I can have different buttons display at different points in a video section.

    • Shane Melaugh says:

      Thank you for the suggestion, Jeremy!

  • Nicola says:

    Since moving to Architect, I can see its connected to my Mailchimp but I can’t click into it. Will this be fixed once it is officially released?

    • Shane Melaugh says:

      Hello Nicola,

      I can’t quite picture what you’re describing. If you haven’t yet, please create a support ticket so our team can help you out.

  • Drew A says:

    Can we create and save our own page templates? I’d like to be able to set up my page templates with the layout and elements all in place so that all I have to do select that template and fill it in with content.

    I do NOT want to have to “build” the same page layouts over and over again.

    I need to be able to easily create pages either as a reusable page template that can be selected from the page template drop-down –OR– at the very least as a pre-formatted page that I can copy or clone for reuse?

    • Hanne says:

      Hey Drew,

      If you’re starting from a landing page template (like the blank landing page template or another existing one) you’ll be able to export the entire page as a landing page template and import it again on the same site or another site that also has Thrive Architect installed.
      If you’re starting from a WP page, you can use the “save templates” function to save parts of your page (you can do this for content boxes or for complete background sections with everything in it.)
      This will help you build pages quickly.
      And if you’re using a Thrive Theme as your WordPress theme you also have the option to simply “clone” a page.

      • Drew A says:

        Wonderful! Thank you so much for your reply Hanne. With the templating functionality you’ve described this is a real game changer for those of us that are not “tech” gurus. This will allow us to build out our own sites quickly and efficiently! I am excited to start working with Architect.

  • Joao says:

    Hello there!
    This is definitely a great update to the Thrive content builder.
    In Thrive Architect i can’t see the integration with Thrive Ovation like in the Thrive content builder, where can i choose the testimonial gallery to show it in my pages?

    • Hanne says:

      When you search for “testimonials” the Ovation integration will show up.

  • I marvel at how Thrive Themes just keeps advancing from strength to strength. You provide tremendous value. Thanks!

  • Eric Beaty says:

    Just logged on today to create a new blog post and saw the new Thrive Architect update, and I just had to find out more. Yet another reason “Why You’re the Best!!!”

    • Shane Melaugh says:

      Thank you, Eric!

  • Eric B says:

    Can’t move the “Insert More” element after paragraph. You used to be able to. Also, I noticed the content boxes (with and without headlines) are no longer available. Is there a quick and easy way to create these?

    • Shane Melaugh says:

      Hello Eric,

      If you mean the “more” tag in WordPress that sets the cut-off point for content on index pages: click into a text and you’ll see a “3 dots” icon in the inline text options. Click that to insert the more tag.

      • Eric B says:

        Yes, I know about this. What I mean is that once it’s placed, you can’t move it around like other elements. Instead, you have to create a new paragraph element where you want it to be and insert it there. Before, you could move the “More” tag around like other elements.

  • Eric B says:

    It would also be nice if you could show some examples of using Thrive Architect for blogging. It seems to mainly be a Landing Page plugin, and although I mainly use it for blogging, it would be nice to see some ideas from the actual creators of the Thrive Universe

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