Traffic vs. Effective Traffic
Today's video is about a certain kind of website optimization that can provide a big but almost invisible benefit to your business.
What you'll discover in the video is a distinction between how much traffic you're theoretically getting and how much (useful) traffic you're really getting and it's a distinction that is partially lost to your web analytics tool.
Watch the video to see exactly what I mean.
- Click here to see a case study of how speed increase on a website lead to more measurable traffic (as well as the "invisible" increase we talk about here).
- Click here to see my tutorial on making your website load faster (specifically for WordPress websites). If you use a Thrive Theme, you can ignore the image optimization part in this tutorial, since we automatically optimize images using a better service than the ones mentioned in the post. 🙂
Over to you: when it comes to improving your website's speed, what are the biggest challenges you struggle with?
I'd love to hear your thoughts on this and any other comments you have about today's video!