When we decided NOT to do any discounts on Black Friday and give half of the revenue of membership sales to charity instead, we did not know what was going to happen...
Would people still buy our products? Would Black Friday mean a huge drop in sales or would our potential customers be on board to make an impact in the world?
Let me show you the results.
What Happened on UnBlackFriday?
Despite not offering ANY discount we saw a spike in sales on Friday. This was a great surprise because we knew that on that day, we were competing with tons of other businesses who did offer insane discounts.
How We're Donating to KIVA
We promised to invest half of the revenue for membership sales in microloans on KIVA.
Over the time span of Friday 24th November (anywhere in the world) this represented $9,865.
The most straight forward way we found to do this was to create a KIVA team. Creating a team allows us to show you exactly what loans we funded.
When investing the $9,865 in microloans a percentage of the money is used as a donation to the KIVA organisation ($1,290).
This allows us to lend $8,575 directly to 29 entrepreneurs and small businesses.
A Big, Fat Thank You and Welcome From All of Us!
Thank you. We could not have done this without you. What all of the above means is: many of you chose to join us in a good cause instead of insisting on a discount. Many of your shared our message, enough for it to stand out in all the Black Friday noise. You decided to make a difference.
Thank you for sharing the UnBlackFriday message.
And of course, welcome to all new members! We're delighted to have you on board.