Are there opportunities to increase conversions by improving the user experience on your site? In today's website review video, you'll find several examples of how you can improve your site's conversions and increase sales by understanding user flow.
Shop on the Homepage?
In today's website review, we're looking at the dnabars.com website. It's an e-commerce site and one thing that would also be worth considering is to simply have the shop on the homepage, instead of having a separate "shop" link in the navigation.
I suspect that it would work, but I'd still keep the top section of the homepage reserved for explaining some basics about the product and the brand. Why? Because the product is unusual and visitors require some information to be able to fully appreciate its value.
If the store were selling shoes, no explanations would be needed, because everyone knows enough about shoes to make a buying decision. The same isn't true for specialized protein bars like the ones offered here.
Get Your Site Reviewed!
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I hope you enjoyed this video! If you have any questions or feedback, please leave a comment below.