According to VWO, testimonials can boost conversions by 34%... So why aren't you using them?

Set-and-Forget Testimonial Plugin for WordPress

The Easiest Way to Start Taking Advantage of One of the Most Underestimated Conversion Boosters

Unleash the power of testimonials on your site:

Before Publishing Your Sales Page, You Must Do This...

You’re almost done writing your sales page.

You spent hours writing a headline, addressing pain points and crafting the perfect offer.

Now finally...
the last thing to do is... add testimonials.

Of course, you do not have product-specific testimonials yet, but you remember Sally's email.

A few months ago, she sent a message with a lot of praise about how working with you helped to achieve her goal.

You decide to dig up that email and copy Sally’s words.

While reading the email, you start to wonder.

Does she want to be showcased publicly on my website?

You hesitate, should you send a message and ask her? That feels a bit off, several months after she send you this email. And even if you did, should you then also ask her for a photo? Or should you wait until she accepts and ask later?

This will take days.

Days you don't have, you were planning on publishing your sales page today.​

While searching for a different solution, a light bulb goes off.

I'll use comments people left on my blog, you think. You bypass the “privacy” problem and might even have their picture already.

Off you go, screening your WordPress comments.

One hour later, you’re discouraged. You found some comments saying “Great stuff” and “Love your work” but these wouldn’t even convince your mum to buy from you.

Let’s just publish that sales page, you say to yourself, I’ll add the testimonials later.


Before Thrive Ovation I was not using testimonials as well as I could have

Helle Marie Buttrup -

Before using Thrive Ovation, I tried to have my testimonials in sheets in different places, quite a bit of mess, and not always easy to manage. This resulted in not using them as well as I could have.

What I love most about Thrive Ovation is the ability to have testimonials organized in one spot and with the tags for what they are about as I sell a lot of different courses and services.

What Happened in '95 That Changed Online Buying Forever?

Let me ask you something. What was the first thing you did last time you bought online.

Be honest now.

Did you look at the reviews? Read the testimonials?

I bet you did, we all do.

In 1995 Amazon introduced public product reviews and everybody thought they were committing suicide.

Today, we can not even imagine buying online without knowing what others are saying.

If you’ve ever looked at a sales page, clicked away, came back the next day, read more of the copy before clicking on the buy button, you know anxiety kicks in when you’re thinking about parting with your money.

Does this product work? Is it worth the price? Will it work in my industry? Is it worth my time? Is this a scam?

Testimonials have the power to ease that anxiety and close the sale.

They provide the social proof you need: You’re not the first one buying. And they can answer the most important question: “Will this work in my particular situation”.

If She Can Do It...

Imagine you’re a stay at home mum and you’re looking to buy an ecourse on web design. You read the sales page and the program seems solid. The price is a real investment and you’re worried you won't have enough time to go through the whole program.

Then you read this testimonial from Lisa:

As a stay at home mum, I hesitated to buy this online course. $997 is a lot of money I’m investing in myself instead of my family and I had to ask David, my husband, if he was okay with it.

I'm so happy he agreed!

I studied every day during my daughter's nap-time and within weeks, I landed my first client. He paid me $1,999 to design his restaurant's website.

This not only paid back for the entire course, but also allowed me to pay for a romantic weekend with David! I can honestly say: this online course changed my life and the life of my family for the better.

That’s when it clicks: If Lisa can do it, so can you!

You hit the buy button and pay the $997 without hesitation.

The sales page copy showed the ecourse was solid, the testimonial got you to take out your credit card.

Let me repeat that:

The sales page copy got you interested, the testimonial got you to buy

How Can I Get Conversion Boosting Testimonials?

By now, I'm sure you understand how powerful testimonials are for your business.

They are almost guaranteed to boost conversions.

Wikijob saw a 34% increase in conversions when they added 3 simple testimonial quotes on their homepage. And Hotel Institute Montreaux increased sign-ups by 50% simply by adding a testimonial on their landing page. 

But still, gathering and managing testimonials is like flossing your teeth. You know you should be doing it, but you’re not because it’s a real hassle.

To get testimonials there are basically 3 options:

John Howard Blogger

Before using Thrive Ovation I didn't even think about capturing testimonials deliberately. I just waited for testimonials to come in sporadically.

Option #1: Hope For The Best 

You could wait until the last moment, when you're finishing your sales page, and hope that at that moment you'll magically find a great testimonial to insert.

But let's be honest. 

You probably won't and you'll end up without any testimonials on your website.

So what's a better solution?

Option #2: Screen Grab + Testimonial Folder

This is probably what you're doing right now.

When somebody leaves you a raving comment on your fan page, your blog or through email, you copy-paste the message or take a screenshot and save it in your Testimonials folder.

This way you're sure not to lose any, right?

Well there are big problems with this "system"...

Sarah Arrow Digital Marketing Consultant

Before Thrive Ovation collating my testimonials was a hot mess of an exercise. Everything from screen shots, to spreadsheets to Dropbox folders have been put together in order to manage the testimonial systems for our business in a more effective way.

How will you find the best one?

If you've been consistent about this (congratulations!), you'll have a folder full of random testimonials about different offers and aspects of your business. Reading all of them and picking the best one will be time consuming. 

And when you finally find a good fit, how will you display it?

Screenshots look horrible on a sales page and become unreadable on mobile devices and copying the message into a presentable format will take you a lot of time. Not to mention that you'll probably be missing elements such as the full name, photo and website to make your testimonials look credible.

There must be a better way, no?​

Option #3: Have a Set-and-Forget System in Place

You should set up a system that gathers testimonials (almost) on autopilot and that allows you to have a Rolodex with ready to insert testimonials whenever and wherever you need them.

And that's exactly what Thrive Ovation will do for you.

But What If I'm Just Starting Out?

But What If I'm Not Selling Online (Yet)?

Thrive Ovation

All-In-One Testimonial Plugin

At Thrive Themes, we're always looking for the best way to help online businesses boost conversions. That's why we created Thrive Ovation.

Thrive Ovation is an all-in-one testimonial management plugin for WordPress.

It allows any business, no matter the size or stage, to tap into the power of testimonials.

You'll be able to gather and manage testimonials from within your website. And display them with the click of a button.

1. Gather Testimonials Without Hassle

Get a library filled with ready-to-insert testimonials you can choose from when needed. 

Transform WordPress Comments into Testimonials in 1 Click

Find a WordPress comment you could use as a testimonial?

Don't even think about copy-pasting it!

Save it into your testimonial library with the click of a button.

Thrive Ovation will automatically grab all the important information such as the name and the picture and the WordPress comment is now available to insert as a testimonial on your sales pages and more. 

Leverage the Power of Social Testimonials

Your clients are already leaving raving comments on social media.

Now you can transform those comments into ready-to-insert testimonials.

Thrive Ovation integrates with Facebook and Twitter to grab the comment and import it into your testimonial Rolodex.

You'll finally be able to leverage those social media mentions on your own website without using ugly screenshots.

Collect Testimonials on Auto-Pilot

We know asking for testimonials is a painful process and if you have to think about it, it simply won't happen.

In Thrive Ovation you can automate the complete process by creating dedicated testimonial gathering landing pages, blog posts or opt-in forms.

Now, you're able to send an automated message to your customers to ask for feedback and never think about "testimonial gathering" ever again.


Ovation allows to collect more relevant and meaningful testimonials

Tim Erway -

Although we have thousands of happy customers and clients, gathering testimonials has always been a challenge for us because most people just don't now how to leave a solid benefit-focused testimonial.

Ovation simplifies the process, allowing for the collection (and display) of more relevant and meaningful testimonials that convey the specific benefits of your offer, without the typical back and forth coaching and prompting.

2. Time-Saving Testimonial Management

Save hours, always have the most relevant testimonials lined up 

The Ultimate Bird's-Eye View

Never misplace or forget about a testimonial again.

In the Thrive Ovation dashboard you get a perfect overview.

User-submitted, WordPress comments, social media and imported testimonials are all managed in one testimonial library.

But that's not all, in the blink of an eye you can see which testimonials are ready for display, waiting for approval or review, have been rejected or are missing a photo.

Find the Perfect Testimonials in Seconds

​A flexible tagging system is included in Thrive Ovation.

Adding tags to your testimonials allows you to easily filter and find the one that fits your needs in seconds.

Relevancy is key to harnessing the full potential of testimonials. 

Tags can be added automatically to the user-submitted testimonials or manually to the imported ones.

Customer Accepted Testimonials: Avoid Getting in Trouble 

Before displaying certain testimonials you want to make sure you have the right to use them.

Thrive Ovation allows you to send an approval email from within your WordPress dashboard and will keep your testimonial in “Awaiting Approval state” until accepted.

This will help you to keep everything legal and client friendly.


Thrive Ovation makes it easy to get wonderful testimonials

Lewis Evans -

Before Thrive Ovation, testimonial gathering was a pain! Getting people to take the trouble to leave one, and then find a photo to include, was always a challenge and led to many lost opportunities.

Thrive Ovation makes it easy to get wonderful testimonials but, more than that, I have a say in how the testimonials are structured, and what is said, by asking key questions. For the person giving the testimonial, it's also easier as they don't have to think up wording that may or may not be useful to me.

Thrive Themes is the only suite of themes and plugins I use now. The level of service and the continuous, innovative development of fresh, highly practical , effective and powerful tools is without parallel on WordPress.

3. Display Dazzling Testimonials

Always show the best testimonials, wherever needed to boost conversions

Anywhere You Fancy

You can insert testimonials immediately through Thrive Architect or you can generate shortcodes.

This allows you to insert your testimonials anywhere you want, on a sales page, a landing page, your about page, a dedicated testimonial page, in a blog post and even on your opt-in forms or in your sidebar.

Dynamically Updated Testimonials

This is one of the most powerful features of Thrive Ovation.

You’ll never need to think about updating testimonials again.

Instead of only giving you the possibility to insert static testimonials, you can use tags to choose the dynamic content you want to display. 

Fully Customizable, Professionally Designed Templates

Thrive Ovation comes with a library of grids, sliders or stand alone templates.

All of them have been designed to give your testimonials a trustworthy look.​

You can choose the number of testimonials to display, the color scheme and with Thrive Architect you can customize every detail to fit your brand.

Check Out this Quick Tour of the Thrive Ovation Features

As you can see, Thrive Ovation is not just a Testimonial display plugin. It's your one-stop-shop for everything about testimonials. 

Get Your Copy of Thrive Ovation & Start Leveraging the Conversion Power of Testimonials


15 Licenses


Install & activate the plugin on up to 15 websites


5 Licenses


Install & activate the plugin on up to 5 websites.


1 License


Install & activate the plugin on one single website.

Join 123,102 Happy Thrive Users

Already, thousands of people are using Thrive Themes tools on tens of thousands of sites to increase their conversions, build marketing campaigns faster, make more sales and generate more leads. With our active community, ongoing development and excellent support team, you'll be in great company!

30 Days Money Back Guarantee

We're convinced you'll love Thrive Ovation and that it will allow you to finally leverage the power of testimonials on your website. But if you're unhappy with the product for any reason, you can get a refund within 30 days. No questions asked.

Frequently Asked Questions

I’m just starting out, do I need Thrive Ovation?

Can this plugin be used for non-English websites?

Does this work on sites?

Do you offer support?

Are updates included with this plugin?

There are tons of free testimonial plugins, why pay for Thrive Ovation?

For the moment I’m not selling anything yet, do I need Thrive Ovation?

Can I upgrade my license at a later date?

Will testimonials and Thrive Ovation boost conversions in my business?

What Our Customers Are Saying

Ovation does what it says on the tin

I am a professional photographer. I had no testimonials on my site before buying Ovation. It automates the process of capturing testimonials, then it presents them on my website in a pleasing format.

Ovation does what it says on the tin. Not only that, but all the Thrive products are very well supported.

The best thing is that I now have this library of testimonials

I can import twitter comments / testimonials with a simple copy and paste. This gave me about 25 testimonials to add to my original 3 that I solicited. I also watched your video series which showed me exactly by providing structure, about how I could solicit even more testimonials through Thrive Ovation.

The best thing is that I now have this library of testimonials that I can pick and choose from, organize and put anywhere it makes sense in seconds. It allows you to quickly highlight and design great looking testimonials.

It simply works!

Before I started using Ovation I struggled with all sorts of gimmicky image programs and templates. Formatting testimonials was a nightmare and the plugins I used dragged my site response time into the gutter.

My favorite thing about Ovation isn't just that it looks so professional and well formatted with next to no effort, but that it simply works! I would recommend this plugin to anyone who is serious about their online business.

I sent a few emails and ka-boom, 3 testimonials within 24hrs

We were not asking for testimonials because it was too hard and time-consuming

It took 5 minutes to create the form, I created a quick video showing how to make a great testimonial and put it on top of the page. I sent a few emails and ka-boom, 3 testimonials within 24hrs. Clicked approve and it's live on our site as social proof.

Before Thrive Ovation... I didn't collect testimonials in any systematic or reliable way

Before Thrive Ovation for the most part, I didn't collect testimonials in any systematic or reliable way. Ovation provides an easy way for clients to provide testimonials and I can construct the questions to get better quality testimonials, rather than the more general, vague ones clients often offer without guidance.

Thrive Theme's tools are amazing and easy to use, their support is responsive and helpful, and they are constantly releasing new software and enhancing their existing products. You won't regret buying from these guys!

Seemed like a gimmicky layer of technology - I was 100% wrong

I avoided Ovation in particular because it seems like a gimmicky layer of technology on top of a simple process, but I was 100% wrong.

In the first 3 days of using Ovation, I’ve collected 43 testimonials — some long form, some just great snippets.

Not only has this given me a library of social proof to use forever in my business, but it’s improved my confidence as I now see feedback coming in every day.

I’m only scratching the surface of using testimonials, but so far I’m amazed.

The level of customization is off the charts

I have a number of online businesses that I use all the Thrive products on. I would attempt the gather testimonials prior to using Thrive Ovation by asking people for feedback, emailing them but generally to no avail.

The opportunity now to direct them to a dedicated page on each of my sites with a customized capture form specifically for each of the services I provide is bloody AWESOME! It is so simple to integrate Thrive Ovation into each site and the level of customization is off the charts.

It makes me look like a rock star to my clients

I'm a WordPress consultant and I help clients be more effective with online marketing without getting overwhelmed by technology. I had an Evernote file with a list of nice things people said about me.

Thrive Ovation allows me to create an automated testimonial engine for myself and my clients, where new customers are connected to my CRM and automated invitations to submit a testimonial are sent on a schedule. It makes me look like a rock star to my clients.

Ovation helps me maximise their impact for less work on my part

Before Ovation I used to cut and paste testimonials into my note taking software. Admittedly though, my organisation of these are haphazard, and with so many notes and folders, my testimonial note easily gets buried and forgotten.

It's so easy to organise and systematise testimonials. I know they are important, but they are often the last thing I'm scrambling for when putting copy together. Having this plugin not only organises them for you, but puts them at the forefront of your mind. If you have a service based business, you know word of mouth is so important. It's the lifeblood of all my service businesses, and Ovation helps me maximise their impact for less work on my part.

I was going nuts trying to remember where I had a testimonial

Just about a week before you announced Thrive Ovation, I was going nuts trying to remember where I had a testimonial that I wanted to use on a sales page. It has been unorganized up until now.

I love fact that it's all collected in one place. I have only just started, but I can see how I will activate much more testimonials in the future, simply because I now have an easy way to both find them and use them. As a small business, you easily end up with too many tools, and you guys have managed to create several functions in one.

Mark Allen Photographer
James Stone Online Training & Consultant
Dave Lynch Freelance Writer
Paul Smith Tech & Software
Peggy Champlin Web Consultant
David L
Chris Varnom Online Business Owner
Kronda Adair WordPress Consultant
Kevin Littler Nutrition Coach
Lise Halskov

Stop Treating Testimonials as an Afterthought, Start Leveraging Their Conversion Boosting Power Today

Thrive Ovation will help you to gather, manage and display the best testimonials at the right place. You'll never have to worry about them ever again and will be able to (finally) use them in your business to boost conversions.