Almost every marketing blog on the internet will tell you this. It's internet marketing 101.
In order to get visitors to hand over their email addresses, you need to offer them something of value in return.
That value usually comes in the form of a downloadable guide.
What every marketing blog on the internet doesn’t cover however, is this little dilemma:
With a lack of design sense, low to no budget and even less time, how do you even begin to go about creating beautiful, value packed PDFs that will leave your new subscribers' mind blown and eager for more?
"It's goooood" your friend tells you with that signature high pitch at the end - which tells you know it's not in fact 'good', and their comment is a well meaning but transparent attempt to spare your feelings.
You're not that insulted, you kind of already knew.
Even though you spent hours putting together your new landing page, it just doesn't feel like a winner. I mean it's not terrible... it's just not that amazing either.
And while you're OK with the fact that you've put together a less than convincing landing page (hey, it happens), the real problem is you have no idea how to improve it.
Can you perfectly summarize yourself, your skills and your businesses’ mission in just a few sentences?
That’s basically the task you're faced with when you get to that little ‘About Me’ section on your website.
'Write about yourself. Make sure you highlight all your achievements...but don’t sound arrogant. But at the same time don’t sell yourself short. Oh and make sure you add some personality…'
And then there’s putting it all together so it fits your branding and looks professional enough to be trusted.
It’s safe to say crafting a bio for your site is not as easy as it sounds. Unfortunately, it’s also an essential element for conversions.
If you had to get someone to hand over $2,000 just by giving them a sheet of paper, what on earth would you put on that page?
That's basically what conundrum you're faced with when creating a sales page for a high priced item.
How do you craft a single sales page effective enough to get a visitor to hand over the big bucks?
With our latest landing page remake we'll tackle this dilemma by teaching you two powerful methods for increasing conversions on your high-ticket sales page.
I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!
It sounds like a big mission - but it can be done by following one simple principle:
Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.
How do you figure out what the 'best use of content possible' is?
Step 1: Figure out what the one goal of your landing page is.
Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?
Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.
The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.
‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.
But it doesn’t. The launch ends up being a total dud.
A simple setup generated David over $13,000 in revenue in the first two months of sales. What was it? A copy of Thrive Architect and the payment and product delivery service, Gumroad.
In this new Case Study series we’ll be diving deep into exactly how David made it happen. We’ll go through how he ended up selling an e-book, what was working for him, how he put it all together and hopefully, give you some invaluable ideas for your own business.
David is a 30-year-old marketer and copywriter who was consulting for startups and small businesses - until a few friends made him an offer he couldn’t refuse.
They asked him to join their startup full time as the head of marketing and sales. It was a “Hell Yes!” for David, but there was one problem...
He still had leads flowing in from the consulting business he’d built up, and it seemed a shame to leave all that opportunity on the table.
If only there was a way to systemize and scale his consulting in a way that didn’t require him to exchange his time for money.
Since it's the silly season, we decided to give all the affiliate marketers out there an early Christmas present...
Responsive comparison and review tables that actually look good on mobile.
And not only do they look good, they're conversion focused as well. These tables are specifically formatted to keep your buy buttons in view on mobile.
To celebrate, we've released a whole page full of pre-formatted mobile responsive table templates. You can preview them here. The table template page is under the 'Element Templates' set in the Landing Page cloud.
As website owners our whole objective is to get visitors to engage with our websites. But one of the biggest engagements possible on our sites is almost always overlooked...
When a visitor leaves a comment on your website, they're raising their hand as an invested member of your audience. When you think about the effort involved in a leaving a comment, it's a little heartbreaking that all you can do with such an engaged visitor is send them a 'your comment is awaiting moderation' message.
So how do you zone in on those invested members of your audience, using their hand raise as a chance to move them along the path to a conversion?