I want you to join me in the fight --> the fight to get dead weight off landing pages everywhere!
It sounds like a big mission - but it can be done by following one simple principle:
Every element on your landing page should be the best use of content possible to push your visitor towards your landing page goal.
How do you figure out what the 'best use of content possible' is?
Step 1: Figure out what the one goal of your landing page is.
Step 2: Go through each page section and ask yourself... Is this the best possible use of content and page space to get a visitor to [insert landing page goal here]?
Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.
The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.
‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.
But it doesn’t. The launch ends up being a total dud.
David did it, with nothing but a copy of Thrive Architect and the payment and product delivery service Gumroad. This simple setup generated him over $13,000 in revenue in his first two months of sales.
In this new Case Study series we’ll be diving deep into exactly how David made it happen. We’ll go through what’s working, how he put it all together and hopefully, give you some invaluable ideas for your own business.
David is a 30-year-old marketer and copywriter who was consulting for startups and small businesses - until a few friends made him an offer he couldn’t refuse.
They asked him to join their startup full time as the head of marketing and sales. It was a “Hell Yes!” for David, but there was one problem...
He still had leads flowing in from the consulting business he’d built up, and it seemed a shame to leave all that opportunity on the table.
If only there was a way to systemize and scale his consulting in a way that didn’t require him to exchange his time for money.
Since it's the silly season, we decided to give all the affiliate marketers out there an early Christmas present...
Comparison and review tables that actually look good on mobile.
And not only do they look good, they're conversion focused as well. These tables are specifically formatted to keep your buy buttons in view on mobile.
As website owners our whole objective is to get visitors to engage with our websites. But one of the biggest engagements possible on our sites is almost always overlooked...
When a visitor leaves a comment on your website, they're raising their hand as an invested member of your audience. When you think about the effort involved in a leaving a comment, it's a little heartbreaking that all you can do with such an engaged visitor is send them a 'your comment is awaiting moderation' message.
So how do you zone in on those invested members of your audience, using their hand raise as a chance to move them along the path to a conversion?
Getting your visitor from Point A: 'oh, that looks like something I want' to Point B: actually typing in their payment details can, at times, seem like a monumental leap.
That's why we've created our latest landing page set, an elegant looking sales funnel oozing with conversion boosting elements. The Clickjournalist sales page set in available now in Thrive Architect. You can see a live preview of the set in our Landing Page Gallery.
In the video above I'll show you how to create the pricing page from the set, and explain a few of the conversion triggers that will push your visitor to buy.
You know how some websites just look... good.
You tinker and tinker, but nothing you do achieves that look of professionalism.
It's like there's some design secret no one's letting you in on. And the truth is... there kind of is. And it's much simpler than you think.
Putting blog posts on your affiliate blog's homepage seems like the logical thing to do right?
But what might not be so quite so obvious is... what else to put on there.
Your affiliate blog's homepage is actually one of the best places to push for conversions, and in today's website review video, we're going to give you the exact recipe you need to make that happen.
While we're focusing mainly on affiliate blogs, this recipe will be helpful for any type of blog.
“Build a beautifully designed website” they said...
“It’s easy to make it look good” they said…
But if you’ve ever jumped onto WordPress to 'whip up a page', you’ll know that’s a lot easier said than done.
Unless you’ve got a coder + designer background, or you’re some kind of WordPress dynamo, it seems almost impossible to get your pages looking right.
No matter what you do, they always seem to look… homemade.
So what is it? What’s that insurmountable thing that seems to determine whether a page looks ‘right’ or not?