Sales emails. Ugh.

You're just becoming accustomed to sending newsletters to your subscribers, and now you should start bombarding them with sales messages? The mere thought makes you feel like a sleazy second hand car salesman.

"Yes Sir, this car was driven by my grandma once a week to the church and back!"

Yeah right.

You don't want to treat people that way, least of all your customers!

Yet, with the insanely high ROI sales emails promise, you know your business needs to leverage them.

Could there be a way to sell through email without giving up your principles? Why does selling feel so dirty in the first place?

Let's talk about that.

Lucky Louie at the breakfast table.

Here's Louis CK, trying to explain to his daughter that she can't play outside at 5 AM. Poor Louis (or Louie) is thrust into an existential crisis through the kid's relentless questioning.

Have you ever been in this situation? You're bombarded with inane questions, stuck in a loop that will lead nowhere, but you just can't stop answering?

Why is that?

Questions act as a psychological irritant, causing the grey cells in your brain to spike up into a neurological hoedown. You almost feel like you owe an answer.

You can use this powerful trigger to engage your audience. Ask questions and they will instinctively interact with you.

The best way to ask questions on your website​ is through a quiz.

Let’s see how you can quiz your visitors to increase engagement in a fun way!

​Creating content can be an exercise in frustration, futility and counting gray hairs.

After weeks of non-stop sweating and pressure, you click on publish and ... nothing happens. Little to no visitors or subscribers.

So you try again and again, always with severely underwhelming results.

This is not what you signed up for. You're spending all this effort and have nothing to show for it.

If that sounds familiar, you might have a problem with your content marketing.

We've created the From Internet Rubbish to Content Marketing Gold course, to change that.

Be honest - you want to hit it big and make headlines everywhere.

You want to go from zero to massive income, achieve ludicrous subcriber counts in no time, be part of wildly profitable product launches... It's the classic hero-story and you want to be part of it.

Yet, your every attempt always seems to leave you stuck in the little league.

You're constantly dabbling in the same fields as these big hitters, but the hero high note of massive success always seems to be just out of reach.

Why is that? Are some people simply destined for greatness?

Recently I heard Penn Gillette, the bombastic larger half of the Penn&Teller illusionist-duo, guest speaking on the Art of Charm podcast. He made me realize why some people will never achieve greatness, and some will achieve it every time they try.

And because it's Penn Gillette, the answer comes in the form of an illusion.

Hold on tight.​

If you've read my stuff, you know I write longhand. I want to provide you with original and useful articles. It's well worth your time to read this article, but don't take my word for it - here's Andrew:

“

Simple and actionable advice

Thanks Jay for the wonderful example websites! Always great to see 'real-world' examples in articles written to help others complete a difficult task.

Andrew

“

Shane,
Great topic, as I think this is a **very** common dilemma with many businesses!

And, another great breakdown and analysis + solutions. It's so helpful to have optional soltuions because nothing is ever "one size fits all!" ;-) For me personally, I different readers (prospects) coming in for different solutions, like you've described here, and the "self-segmentation" is brilliant!. I've been planning on doing that but wasn't sure how to direct them from the Home page, so this website review is perfectly timed for me!

BTW...I'm a fan for life! Whenever I get a Thrive email, I feel like it's another gift I can't wait to open...and you always deliver! ✨

Thanks!

Karen McCamy

“

Great information and very useful to me.

Without sounding so repetitive, Thrive Themes has been one of my most precious and secret weapons in my marketing business.

The product is great and the free marketing lessons that comes with it, is simply unbelievable.

Thank you Shane. You, Hanna, and the rest of the crew are at the top list of people I respect in this business.

Nicholas O

Testimonials can turn your most skeptical visitor into a subscriber.

They can turn you from complete unknown into trusted authority in seconds.

They can transform a quiet webpage into a festival of conversion.

However long you’ve been using Thrive Content Builder, you’ve probably realized how easy it is to use for creating web content.

Buttons, columns, tables, even complete landing page templates, all flow onto your webpage like magic.

Yet, you're merely scratching the surface of this massive toolkit.

You know that one button whose function you never really understood? Or the pile of knowledge base articles that you know exists, but never got around to reading?

You have this tingling feeling that Thrive Content Builder is much more than its basic functions.​

Have you ever wondered what lies beneath the surface?

Join me for a dive deep into TCB. Let's unlock some of that hidden potential, shall we?​