Be honest. Do you REALLY know how a landing page can help your business?
Sure, it's a great weapon to have in your marketing arsenal. With resources like Thrive University, it's easy to find ways to become a better marketer using landing pages.
But... what if you're not a marketer?
What if you're a guitar teacher or dance instructor? Why should you care about landing pages in the first place?
These seem to be questions no one has bothered to answer before.
The truth is - you absolutely need landing pages, regardless of what your business is.
Overcomplicating the Simplest Page on Your Website?
When you search for information about landing pages, you're likely to run into a passionate marketer's article about conversion optimization or copywriting.
Even the most innocent of inquiries can send you on a wild goose hunt through intricate A/B test case studies and debates about the correct shade of background grey.
You easily come off with a false impression that landing pages are something incredibly complicated, specific to the finest detail, when it's actually the exact opposite.
A landing page is just a webpage with one simple purpose:
Persuade your visitor to click a button.
When you look at landing pages through this lens, it opens up a world of opportunity, even if your business card doesn't say marketer.
8 Unexpected Professionals in Dire Need of a Good Landing Page
Let's look at different people who should use landing pages, but rarely do so.
1. Up and Coming Blogger
If you're like other up and coming bloggers, it's easy to be overwhelmed by the sheer amount of content you need to create.
Don't worry though. You can ease your load with a simple, if counter-intuitive shortcut.
When you're starting out, don't write anything on your own blog. Spend your limited resources writing guest posts and building relationships with influencers.
The only thing you need to have on your own website is, you guessed it, a landing page to gather all the email addresses of your new fans. Use this mailing list to send new information and content to people who are already interested in your content.
Then, after your mailing list has grown to a more substantial size, you can start creating content for your own blog.
2. Serious Podcaster
Your podcast is on iTunes, so why would you even need a website?
Well here's a surprise - your listeners don't all use iTunes. Some are vehemently opposed to such abhorrent services (like yours truly).
But it's not all for personal preference either. Fact is, podcast services just don't have the best search engines on the planet. Some listeners couldn't find your podcast if they wanted to!
In addition to running a good podcast on your chosen platform, you must have something with a bit more SEO power: a website. It doesn't have to be complicated.
A landing page will do fine.
A well designed podcast landing page will give your visitor a good overview of what your podcast is about, and links to the most popular episodes.
Dental services are mostly up to spec with their websites, offering at least decent scheduling functionality. The "San Fransisco Dental Office" homepage falls short in more than a couple of ways.
Homepage of San Fransisco Dental Office
What they have done well is using the homepage as a landing page with a single action point: schedule your visit.
What they haven't done well is pretty much everything else. We're left wondering about equipment, schedules, personnel etc.
Worst of all, they use ... a slider. *shudder*
Your dental services website needs to offer an easy and quick way to make appointments. How else will your visitors ever sign up otherwise?
In addition to easy scheduling, dental services could benefit from email marketing.
Imagine sending a weekly email instructing people to brush their teeth properly, or a newsletter about the latest in dental technology. Focus on personal and useful content, and you'll gather a loyal following in no time.
4. Successful Freelancers
As a freelancer, your primary goal is to get a client.
Now, what does a client want to see when they google you? A complicated website full of portfolio links and about pages and blog content ... or a single page where you give them a few clear practical benefits to hiring YOU?
Homepage of Graphic Designer Jessica Greenwalt
This graphic designer is obviously a professional and probably gets more than enough work. You can find her portfolio and previous clients on her website, but if you decide you want to work with her, how would you contact her?
Problem is, you have no idea how you can, or if you should hire them. You might even end up hiring a less suitable option because their homepage was easier to navigate!
If you recognize yourself in this freelancer's shoes, don't worry. An instant fix would be to turn your homepage into a simple landing page with a few benefits you can provide to your clients.
5. Chefs and Restaurateurs
Have you seen the movie "Chef"? It's a subpar growth story of a food truck chef who doesn't know what Twitter is. While the movie itself is rather weak, trying to fly on the food entertainment fame, it does raise a good point:
As a chef, you absolutely must be on top of your social media and web presence.
Imagine you run a restaurant. One day a popular chef decides to make an appearance at your establishment, creating a pop-up restaurant for a few nights. How do you spread the word and create some noise around the event?
Skylon Restaurant shows us what not to do. This page advertises an event that passed long ago. Can we still sign up to this chef's next event? Most likely we'll never hear about this young chef's future endeavours, even if we were interested.
But what if they used a landing page?
Using landing pages, you can quickly create information hotspots for every event, and make sure the page expires when the event does. You could even use a plugin like Thrive Ultimatum to create a feeling of urgency when the end is drawing near to increase engagement.
Most importantly, the landing page would offer an instant way to take reservations for current and future events. You could also collect an email list of interested customers and start a food related newsletter.
6. A Recently Graduated Student
Just graduated? Looking for a job? All you need is a good resumé, right?
Well here's some news for you: nobody cares about your resumé. Not really. People only care about what you can do for them.
The easiest way to show what you can do for others is rent a billboard with the last of your money to get hired.
Nah, I'm kidding. Actually you just need to create a compelling landing page.
Then all you do is share your website with employers. Trust me, you'll stand out from all the bland resumés.
7. Self-publishers and Authors
If you haven't heard of Tim Ferriss, now's a good time to be introduced. The guy is a professional lifehacker and shortcutter. So when he's publishing a new book, it's a good idea to pay attention to how he does it.
This landing page for Tools of Titans leaves no questions. You know what it's about and you know how and where to get it.
If you're publishing anything, you absolutely need to collect a mailing list of people interested in your upcoming product before you publish it. This small seed audience is the key to getting noticed in the "New Releases"-sections of Amazon.com and the like.
8. Professional Dominatrix
Thought that title was just clickbait, did ya?
I'm dead serious. Here's why:
Depending on your lifestyle and preferences, you may or may not be familiar with how professional dominatrices work. It's a sensitive topic after all, and information isn't readily available.
So what if you wanted to book an appointment?
You want to know exactly what you're getting into. You want answers to all of your possibly awkward questions without having to extensively scour through a cluttered website.
In short, you don't want to end up dressed in black latex in someone's basement, if all you really wanted was a relaxing massage.
That's why, as a professional dominatrix, your homepage should be a landing page. Make it simple, outlining your service and style, with a simple contact button for further screening.
Your client needs to have all information available at just a glance.
What is Your Landing Page For?
It's just a page with a single purpose.
Don't let marketers tell you that landing pages are something hugely complicated that you need to pay hundreds of dollars every month for. You can publish a simple landing page yourself, regardless of your profession.
How do you use landing pages in your business?
So get Thrive Architect and get doing already!