You’ve worked hard to create an awesome product.
In fact, it’s so good that you are hoping it will sell itself. But, sadly it doesn’t.
It’s up to you to connect with your audience. So you put on your marketing cap (Did ya get that at the marketing store?)
It’s time to write emails, sales pages, blog articles, facebook adverts, heck — anything to try and reach your target market. You need good marketing collateral.
But there’s one consistent problem: no-one bothers reading it.
Your Facebook advert relevance score is sitting around 5 or 6, you’re getting less than 30% open rates on your emails, and the time-on-page report in Google Analytics shows that people are ditching your sales page in less than 8 seconds!
What are you doing wrong?!
You’re sinking money into driving traffic to your sales pages and still they all just bounce, bounce, bounce away.
It feels impossible to cut through the noise and reach your audience, doesn’t it?
And it’s so frustrating because you know your product is good! If people would just give you a chance, they’d quickly see that it’s worth every cent and can make a big impact on their lives.
Other businesses seem to have no trouble finding customers! Why not you? What’s the big conspiracy?
Buckle up, because today you’re going to learn something that could change your marketing game forever.