What must EVERY sales page, landing page, homepage or blog post have if you want a conversion focused website?
A Call to Action (or CTA for short).
And in this post, we're going to show you the difference between 2 conversion focused CTA template types inside Thrive Architect. Then we're going to show you when, where and how to use them so you can start boosting your conversions fast.
Ready to dive in? Here we go...
Call to Action Template Types
The two main types of Call to Action templates inside Thrive Architect are:
- Page Block Call to Action templates (available inside page block ready — Smart Landing Pages), and...
- Call to Action element templates (found within the Thrive Architect elements sidebar)
Let's take a closer look at each of these CTA template types, the difference in features between them and where you can apply them across your website.
Page Block Call to Action Templates
Page Blocks are actually a family of templates you can find inside any page block ready — Thrive Architect Smart Landing Page template set.
So how do you make sure you're loading one of the designated page block ready — Smart Landing Page templates?
Just click on the cloud icon in your Thrive Architect right sidebar and then look at the landing page template options under the Smart Landing Pages area:
The template sets with a 3-box icon are page block ready.
Once you load a Smart Landing Page template into Thrive Architect, adding a Page Block Call to Action template to your landing page design is super easy.
First, click on the "+ Page Block" button that appears on the top and bottom of your Background Section elements:
In the Page Block template library that appears, just click on the "Call to Action" filter in the left sidebar and then select the Call to Action template that suits your needs best:
Once your Page Block template loads, you can still change the colors of your landing page in a single click by opening the Style Editor tab (in the right sidebar) and then either selecting one of the predesigned color palettes or creating your own with the Main and Accent Color options:
Now, all you have to do to get your landing page ready is insert new text and swap out the landing page demo images for your own. How easy and cool is that?!
Call to Action Element Templates
The other type of Call to Action Templates inside Thrive Architect are the Call to Action Element templates.
The Call to Action element is found in the right "Add Elements" sidebar of your Thrive Architect editor:
When you drag & drop a Call to Action element onto your Thrive Editor window, a template library will appear onscreen:
Scroll through the designs — we're adding new templates all the time! — to select the one that suits your landing page or blog post CTA best.
And because Call to Action elements are Thrive Architect elements, you can use them on blog posts as well as landing pages. In this way, Call to Action element templates are more flexible than Page Block templates as you can use them on more than just page block ready — Smart Landing Pages.
Also unlike Page Block templates, you'll notice that when your Call to Action element templates load, they don't automatically adopt the color and font type of your landing page.
However, the Call to Action element templates are super simple to customize...
Just click on the Call to Action breadcrumb, the Main Options tab in the left sidebar and then change the Colors option. The color palette of the entire template design will change to match that Main Color setting you choose:
If you'd also like for the Call to Action element template to adopt the font styling of your blog post or landing page, just click on the typography tab in the left sidebar and set the Font Source option to "Inherit":
At that point, you just need to modify the text, swap out any demo images with your own and set the actions of your CTA buttons to fit the needs of your content.
That's how easy it is to customize these Call to Action elements so they acquire the look and feel of the post or page they're being deployed on!
Go Ahead... Call Us To Action!
So that's a quick look at the 2 types of Call to Action templates inside Thrive Architect that will help you build conversion focused landing pages and blog posts faster.
They're super fun to use too!
Just check out how we drag & dropped one of the Call to Action element templates right here to showcase the launch of our latest product, Thrive Theme Builder:
Thrive Theme Builder single-license & multi-license purchase options now available!
This slick looking Call to Action design promoting the launch of our latest product — Thrive Theme Builder — was customized in just a few clicks from one of the Call to Action element designs available inside Thrive Architect!
If you've got any thoughts, questions or feedback about Call to Action templates inside Thrive Architect — as well as how you can integrate them with other Thrive Themes tools to boost your conversions (watch the video above, wink-wink) — leave us a comment below!