According to MarketingDonut, 92% of salesmen give up after their 4th sales call, while 80% of their prospects say “No” four times before they say “Yes”.
What does that tell you?
That sales don’t happen instantaneously. Especially in the online world. You can’t just display a “Buy Now” button on your site and expect your sales to go through the roof…
You need to take your visitors on a journey, which some online marketers call a funnel.
In a sales funnel, you'll lead your visitors through four stages before they ultimately decide to become your customers. And each of these stages is as important as the other.
So fasten your seatbelt, because we’re about to look at each part of this journey together so you'll then be able to turn your online visitors into longtime customers!
How much should you sell your online course for?
This is a difficult question that most online course creators will spend far too much time on.
Choosing a price for your online course is complicated. Too high and you mightn’t get sales, but too low will undervalue your product and limit your earning capacity.
When the ‘cost-per-unit’ of your product is nearly non-existent, how do you choose the right price? It’s not like each new student costs you extra in physical manufacturing costs.
Let’s have a look at some pricing psychology - the Thrive Themes way - to figure out what you should charge for your online course.
You want a high-converting website, don’t you?
You want to maximize how many visitors turn into subscribers, and then go on to become customers.
But now I’m going to look into my Crystal Ball and make a prediction:
“You want perfect high-converting opt in forms right off the bat, don’t you?”
Unfortunately, perfection is a moving target.
As a conversion-focused company, it should come as no surprise to you that we are running AB tests every day and that we seek inspiration in the split tests other marketers have shared online too.
So in this article, we’re going to let you peek over our shoulder at our favourite split test results and show you what it takes to maximize your website’s conversions.
Ever get writer's block? Here's something you can do whenever that strikes to give a boost to your blog without having to create a completely new post…
I’m talking about the historical optimization of your old blog posts. Historical optimization means that you optimize your old blog posts so they’re fresh, up-to-date and have the ability to generate increased traffic.
You already know about Search Engine Optimization (SEO) and why it’s important for the success of your website. But... optimizing old posts?
If you’ve been blogging for a long time, chances are that you have already published tens, if not hundreds of articles on your blog, so maybe it’s time to dust these forgotten articles off and rework them to become valuable, fresh pieces of content on your website again.
Keep reading to learn how you can recycle some of your old posts to boost your SEO outcomes instead of constantly having to write new articles.
“Elephant, e-le-phant, c’mon say elephant”
“Yes! Almost! Elephant.”
This went on for hours, me pointing out an animal in the book and my one-and-a-half-year old niece trying to repeat the names.
By the end of our afternoon together, she learned a few new words all while having fun.
And just as easily and effortlessly as children learn to speak by imitating the grownups, you learn new marketing skills this way too.
We call it “The Mirror Method”
What if you could use an opt-in form plugin like Thrive Leads to do more than just collect emails?
In fact, how awesome would it be if an opt-in form could also double as an upsell opportunity to make you some money too?
“Build my list and sell products for me at the same time?! That's impossible!” you gasp….
But believe it or not, this can be done and in this article I’m going to show you exactly how to generate a little extra revenue through your opt-in forms.
We recently added a small but significant feature to Thrive Leads, that will take your Facebook retargeting to the next level.
With our latest custom HTML feature upgrade, you can add Facebook pixels directly to the states of your opt-in forms to track your visitors’ actions. From now on, this means you can retarget your leads on Facebook even if you don’t use a thank you page.
Check out the video above or read this article to learn how this feature can make a real difference if you’re using Facebook retargeting pixels.
Your website is up and running and you’re publishing insightful posts on your blog regularly. You are proud of your articles because they show your expertise and they deliver value to your audience.
But there’s a problem. They’re just not ranking in Google!
… But something is missing.
What’s missing is the one thing that separates the big boys and girls from the rest on the content marketing crowd...
The pros are actively building links to their content.
The reason I know they are, is because I used to work for an agency who offered link building as a service.
That’s right, getting links is so important that people pay agencies to do this for them.
Now, I understand that this is not something you budgeted for, so that’s why in this post I’m going to show you:
Sounds good? Alright then, let’s get started...
Let’s cut to the chase shall we?
Tracking conversion events on a website is a big deal for any serious online business.
So big in fact that Thrive Themes has made it a primary focus to build as many data and conversion tracking features into our plugins as possible.
But tracking conversions on your site is just the beginning. You should also have an easy way to integrate important conversion tools (like your opt-in forms) with platforms such as Google Analytics and Facebook Ads.
To help you do that, we just upgraded our Custom HTML element so you can now track more sophisticated conversion events from your opt-in forms in our lead generation plugin — Thrive Leads.
In the info-product world, it can be hard to think outside the box.
Case in point, when it comes to online courses and how to use them for growing your business, it may strike you that there are only two good applications for them:
But is that really all you can use Ecourses for to help build your online business?
Heck no… allow me to show you the ways!