“I know how to create great content for my website...but how can I do it better, faster and with fewer headaches?!”
That’s the big question a lot of online business owners start asking themselves whenever their content marketing starts to drag.
If you produce blog content for your website on a frequent schedule, I’m sure you’ve felt this frustration before.
So to help you get a step ahead of that relentless publishing monster, this post will show you 20 + 1 must have Google Chrome extensions you should’ve been using yesterday to accelerate your content creation process.
It's publish-time again. You can feel the dread of the deadline approaching.
Consistently pumping quality articles to meet the endless demand of your content hungry audience can be stressful at best.
Thankfully, there's an article format that's quick to write and can result in massive engagement when done properly: the list post.
What is a list post, you may ask: any article built around a list of points is called a list post, or a listicle. Content writers all over the internet have adapted it as their go-to format.
Regardless of your niche, this type of article allows you to write quick content that can drive a ton of traffic to your website. It's quick to write, it's fun to read, and a properly executed list post has great potential to go viral.
Except they rarely do.
Most list posts out there end up as useless filler that no one ever talks about.
Let's make sure you don't become one of them. Let's make sure you can write amazing list posts quickly and every time.
When’s the last time you double checked what your homepage, blog posts and landing pages look like on mobile?
No worries...I’ll wait here while you go take a look. ;-)
If you’re like most people, you haven’t been giving your mobile landing pages the treatment they deserve.
Sally's about to travel to Italy and arrives on your website where she finds the perfect opt-in offer "A local’s guide to Rome’s gourmet food scene". However, when she's about to download it, the opt-in button states "Submit".
She's confused and slightly worried... Will she get the guide if she submits the form?
She closes your site and goes back to Google to look for another option.
Bummer, right? She was your perfect lead. But that one word triggered a feeling of uncertainty that made her leave.
How can you make sure to avoid this type of anxiety in your visitors' mind?
The answer: Specific call-to-action (CTA) buttons.
The new European data protection regulations (GDPR) are right around the corner and many website owners are in a panic. There’s been a lot of talk about rules, regulations and hefty fines that await those that don’t comply.
Most “how to GDPR” content seems to suggest that you have to add multiple checkboxes, prompts and extra steps all over your website.
In this post, we’ll take a look at what GDPR actually means for small business entrepreneurs and email marketers. And you’ll discover ways in which you can make your website compliant without sacrificing your visitors’ user experience or your conversion rates.
Disclaimer: I’m not a lawyer and this post does not contain legal advice. Always work with your legal counsel to determine the right decisions to make about regulations.
I’m sure you’ve come across this type of article:
"342 Tools and Resources You Need in Your Online Business"
If upon reading that title your first thought is:
How the F** am I supposed to run a business when I have to invest my precious time into signing up, learning and mastering all of those?
I can assure you, you’re not alone.
The truth is, these type of lists are not made to help the reader, they are made to drive traffic to the website and (often) to earn affiliate commissions.
Now, I consider it part of my job to stay informed about the newest tools and I can sincerely say that we tested almost all of them.
And because we did, you don’t have to!
In this list you’ll only find tools we’ve tested and use (almost) daily in our content marketing.
"I don't understand why nobody seems to think split testing is sexy!"
My friend looked at me as confused as a chameleon in a bag of Skittles.
"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."
He exploded laughing but admitted that that was a pretty cool result.
Would you like to know how to get these type of results? Keep on reading!
What does everyone say after they complete an online personality quiz?
People start screaming from the rooftops about how accurate their results are. They share the quiz with their friends and then dive deeper into the website to gain greater insights about themselves.
If you're a marketer or online business owner using a well crafted personality quiz, you now have their full attention...
If you want to build a truly effective online business, A/B testing is a must. A/B testing is what leads to truly kick-ass pages and conversion rates.
Unfortunately, the experience of testing can be frustrating. Especially if you're new to it and you came in with stories from spectacular case studies (like this one) buzzing in your head. We'd love to experience 200% conversion increases every time we run a test, but the reality of conversion optimization isn't quite so exciting.
In today's post, you'll discover why A/B testing results can often seem disappointing and what you need to do to get good value out of them anyway.
Can you perfectly summarize yourself, your skills and your businesses’ mission in just a few sentences?
That’s basically the task you're faced with when you get to that little ‘About Me’ section on your website.
'Write about yourself. Make sure you highlight all your achievements...but don’t sound arrogant. But at the same time don’t sell yourself short. Oh and make sure you add some personality…'
And then there’s putting it all together so it fits your branding and looks professional enough to be trusted.
It’s safe to say crafting a bio for your site is not as easy as it sounds. Unfortunately, it’s also an essential element for conversions.