In the info-product world, it can be hard to think outside the box.
Case in point, when it comes to online courses and how to use them for growing your business, it may strike you that there are only two good applications for them:
But is that really all you can use Ecourses for to help build your online business?
Heck no… allow me to show you the ways!
One of the most potent forms of marketing for online courses is word-of-mouth referrals.
It doesn’t matter how many adverts you pay for, guest posts you publish or webinars you run, your potential customers want to know what someone else thinks about your online course before they buy.
A good marketer knows that once you’ve hooked a potential customer and they want your product, you need to remove all their excuses or reasons why they won’t buy.
And often their very last objections can be cured with testimonials.
Testimonials are your way of tapping into word-of-mouth marketing by providing a different voice to your own that can step in and whisk away a customer’s concerns just as their purchase anxiety starts to flare up.
But how can you capture such testimonials when you’re just starting out? Well, let’s look at 5 quick testimonial capture hacks you can deploy to get rave reviews early and send sales through the roof!
In recent years, we’ve seen a surge of successful online businesses selling Information Products. They’re an appealing choice, boasting high profit margins and relatively simple technology setups.
An Info Product could be an online course, series of lectures, audio-guide, eBook, sequence of tutorials, or anything else that sells quality information to help customers get results.
But if you want to sell your expertise in the form of information products, then you’ll inevitably come across this tough question:
What information do I give away for free?
And what information do I charge money for?
In this article, we’re going to look at content marketing strategies to help you decide what should be in your paid products and how to create free content that will drive visitors to buy.
Have you ever signed up for a free download or trial that promised big benefits, but completely under delivered?
Or worse yet, the whole thing turned out to be just a thinly disguised sales pitch?
You’ve been burned before so you can't really trust a website screaming “download this free awesome thing!” is actually going to deliver, right?
Well, your own visitors probably feel the same.
To be a successful marketer in the current digital climate, you need to understand that your visitors are just as skeptical as you are.
To avoid stinking of desperation and false promises, there’s another type of content marketing you can use to earn your visitor’s trust, leave them hungry for your content, and eager to hand over their email address.
But it takes some finesse to do this right so let me show you how...
If you haven’t noticed already, every single page of your website presents an opportunity.
But what about thank you pages?
If you’re thinking, “They signed up! Oh boy, I’ve got them now,” while rubbing your hands together and mu-ha-ha-ing like an evil genius… Come on now, I know you’re better than that! (And you know, maybe don’t be evil.)
But if you’re also thinking you can slap up any old page and throw the words “Thank You” on it and be done with it, you’re missing out on a huge opportunity.
By not optimizing your thank you page, you lose an amazing chance to build strong relationships with each one of your new customers and subscribers.
If you’re building a website for the first time, then this article is for you. And if you’ve already got a blog, then these are the next 3 blog articles you need to write.
But these aren't just any 3 blog articles. No, these will work together to form a powerful content marketing funnel.
“A marketing funnel made from Blog posts?
Is that really a thing?”
Yes it is, and if that idea intrigues you, then you're in the right place.
Believe it or not, there’s an art to creating video thumbnails that help make viewers go “CLICK”.
As insignificant as they may seem, don’t overlook the importance of your video thumbnails or you’ll be leaving lots of viewer engagement on the table.
In this quick post, I’m going to show you 7 thumbnail creation tips to attract more views while uniquely branding your video content at the same time.
Read on to learn how you can level up your video thumbnail game to get more views and boost your online conversions.
Sounds crazy, but you don't want to increase your site's traffic...
What you really want is to boost your site's value per visitor.
That's the metric you must pay attention to if you're building a conversion focused online business.
While most Search Engine Optimization (SEO) gurus teach all kinds of ways to boost your "traffic", what you should focus on is attracting the right kind of traffic (i.e. visitors with a higher conversion potential) whenever someone mentions "traffic" to you.
With that preamble in mind, I want to teach you a basic keyword research strategy for your online business in this post.
Let’s face it. It’s easy to get derailed when trying to build a website for your business. Hell, it’s easy to get derailed at any point of your business. (I got derailed just trying to write this post…)
In August, we talked about one of the most common reasons we hit the brakes early in the site building process, the logo, and what to do about it.
Another early roadblock new entrepreneurs run into, picking a color palette.
And if you’re one of the lucky ones who spent way more time than you needed researching, iterating, thinking about, pulling your hair out about, etc,. your logo, you were sure to come across copious amounts of information about how to choose the best colors for your brand.
When was the last time you gave some thought to your website’s speed?
I’m sure you know it’s worth improving, but looking for answers tends to end in overwhelming jargon rather than actionable steps you can take, right?
Fortunately, increasing your site’s speed doesn’t need to be so complex.
In this article, we’re going to look at how you can speed up your website and focus on best practices even if you aren’t technologically minded.