There's a simple principle for optimizing any kind of landing page: make only one offer on the page. Keep everything focused on that one conversion goal you want to lead your visitors to.
But in the real world, things often aren't that simple. Many businesses have multiple offers. Possibly even for multiple, highly diverse target groups. If this is the case, how can you create a good homepage that advertises all your offers without confusing visitors?
That's what we'll discover in today's website review.
Your business is your baby and just like it's a no-no to call a parent's baby ugly, it should be forbidden to give negative feedback online...
At least that’s how any business owner feels when some stranger calls their business ugly with a bad review.
Today it’s easier than ever to vent about a negative experience online and sooner or later, as a business owner, you’ll be confronted with this.
The way you react to that feedback can make the difference between a business with a solid reputation or no business at all.
In this article you’ll discover the 3 errors to avoid at all costs and a framework for reacting to negative feedback. As you'll see, a negative comment can be a terrific way to improve your business if you know how to deal with it...
24 per second = 1,481 per minute = 88,888 in an hour = just above 2.13 million per day.
That's not the number of times you blink your eyes... it's the number of blog posts published every single day on WordPress powered websites. (source)
It's safe to say that just publishing content will not cut it anymore if you want to capture people's attention, keep them engaged and have them interact with your business.
You'll need to step up your game...
Watch the video to discover 4 ways to make your content more enjoyable to read and more efficient for your online business.
Your website may have all the basics right, but still need a lot of improving. Even if you have a good product, a clear offer, a strong headline at the top of your homepage and so on, your site can still benefit from a good scrub-down.
How exactly you can do that is what today's website review video is all about.
Have you ever heard about the 80/20 principle? It's also known as the Pareto Principle and it states that roughly 80% of the effects come from 20% of the causes.
Bear with me because, even if you're not into math, this principle will prove itself incredibly useful to improve your website design in very little time.
After looking over hundreds of homepages during the 5 Day Better Homepage Challenge, this principle has proven once again to be true.
Roughly 80% of the websites we looked at had the same troublesome element causing a majority of the problems.
The problematic element? Your background image.
We noticed that you like big, full-screen background images on your homepage.
And we understand. A well chosen image will instantly offer a WOW-effect to visitors.
Unfortunately, the background image was also causing roughly 80% of the problems we identified.
A poorly picked background image will actually hurt the effectiveness of the homepage.
In this article you’ll discover how to pick and create the perfect background image and give your homepage that design boost you’re looking for.
After the release of our Thrive Quiz Builder plugin, we got a lot of enthusiastic feedback along with some interesting suggestions for how we could improve it.
In the latest version of the plugin, you'll find the first new feature that we added, based on user suggestions. We call it the "right/wrong" quiz type. Check out the video to find out how this quiz type works.
Ever feel like you’ve stalled in your marketing knowledge?
You’ve read all the latest blogs, listened to all the best podcast, downloaded all the right kindle books... but it seems you’ve hit a peak?
After identifying all the key concepts, you’re finding each new blog post you read less and less valuable. It seems like they’re all just recycling the same old concepts.
So how do you keep that growth up? How do you continue to push your knowledge to the next level?
One of best ways we've found is by attending industry conferences and summits. The concepts introduced at these kinds of events are the ones that fuel blog posts and marketing principles for years to come.
There’s only one problem...
It's Tuesday morning, coffee in hand you open your laptop to read your emails.
In your inbox, you notice a message saying "Well done, you've just received a new testimonial!" You open the email and read the amazing results John obtained after following your coaching program.
With a smile on your face, you open your WordPress dashboard, approve the testimonial and all of your sales pages are automatically updated with John's raving praise.
And the best thing is, you didn't even have to beg John to leave you a testimonial! Everything happened without you lifting a finger.
What an amazing way to start the day, you think while closing WordPress and going back to work...
Sounds like something that would never happen to you? Yet, it's possible!
Let me show you how you can create a set-and-forget customer testimonial engine in less than 30 minutes!
Before we launched Thrive Quiz Builder to the public, we not only gave our Thrive Members almost a month of exclusive access to the plugin before anyone else, we also issued them a members only challenge:
Build a quiz for your business and submit it in under 12 days.
The 3 winners were promised to be featured on our blog and Facebook page where we’d then spend $50 to boost their quiz on Facebook to their specific audience.
Honestly, we weren’t quite sure what to expect. It was a quick deadline with only a live webinar for training...