Regardless of what your actual business is, just imagine for a moment that you own and operate a yoga studio that relies entirely on in-person classes for income.
Depending on where in the world you live, at some point during February to March 2020, you woke up one morning under a social distancing lockdown forced to shut your studio doors... indefinitely
At that moment you thought to yourself:
“Oh sh*t! How am I going to make money and pay my employees? How will I make rent next month? Will I go out of business before I’m ever able to reopen my doors again?”
As all these scary questions began shredding your psyche, you finally took a deep breath and realized that there’s a way for your business to continue. But it requires a pivot... a complete move from offline to online services.
Although you may not run a yoga studio, you probably do run a traditionally offline company and this article is here to help you take your business online.