How to Get Engaged Visitors to Take an Extra Step

As website owners our whole objective is to get visitors to engage with our websites. But one of the biggest engagements possible on our sites is almost always overlooked...

When a visitor leaves a comment on your website, they're raising their hand as an invested member of your audience. When you think about the effort involved in a leaving a comment, it's a little heartbreaking that all you can do with such an engaged visitor is send them a 'your comment is awaiting moderation' message.

So how do you zone in on those invested members of your audience, using their hand raise as a chance to move them along the path to a conversion?

The Chic Landing Pages: Magazine-Like Layouts for Your Website

Today, we've got a new set of landing pages available in Thrive Architect, plus another landing page from scratch video.

This time around, we're going into the nitty-gritty of some advanced layouts builds, in the video. Even if you're an expert Thrive Architectstranaut (that's what we're calling it, right?), I bet you'll learn a few tricks you've never thought of before.

The Perfect Website Template for a Local Business

As a local business, you need "Google insurance".

You want to control what someone sees when entering your business name in a search engine. 

The only way to control your web presence is through your own website.

But you don't need all the bells and whistles an online business needs. You need a simple and clean solution to show off what you're doing, how customers can get in touch and provide some social proof.

That's exactly what our new template is made for! You can find it now in the Thrive Architect templates library.

Project Gutenberg: What Does it Mean for Thrive Themes Products?

"Project Gutenberg" is the name of a visual(ish) editor that is in development by Automattic, the creators of WordPress. It is set to replace the current WordPress editor at some point in the future.

Since our core product is a visual editor (Thrive Architect), some of our users have asked us how Project Gutenberg will affect our own work and our products. This post is our answer to that question.

How to Create a Conversion Optimized Pricing Page (+ New Landing Page Set)

Getting your visitor from Point A: 'oh, that looks like something I want' to Point B: actually typing in their payment details can, at times, seem like a monumental leap.

That's why we've created our latest landing page set, an elegant looking sales funnel oozing with conversion boosting elements. The Clickjournalist sales page set in available now in Thrive Architect. You can see a live preview of the set in our Landing Page Gallery.

In the video above I'll show you how to create the pricing page from the set, and explain a few of the conversion triggers that will push your visitor to buy.

Why Sorting Templates by Conversion Rate is Just… the Worst Idea Ever

Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?

We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.

At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?

In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...

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