Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?
We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.
At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?
In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...