7 Coaching Landing Page Examples: How to Learn from the Best

If you’re a coach, your landing page is either working for you… or quietly working against you.

It’s the page people land on when they’re most curious — and most uncertain. And in a few scrolls, they’ll either trust you enough to take action… or they’ll bounce.

The problem, however, is the fact that most coaching website landing pages don’t convert. They aren’t even designed to.

They ramble. They try to do too much. Or they feel more like an online résumé instead of a conversion-focused landing page.

That means more opportunity – but also more noise.

If your life coach landing page, health coaching funnel, or business coaching lead magnet isn’t clear, focused, and built to get those clicks… someone else’s will be.

And you might be thinking “Maybe I need a new coaching template…”

You don’t. In fact, I’m 99.9% confident that your current page is fine. It just needs a few simple tweaks to turn it into a high-converting landing page.

That’s what this post is about.

You’ll see 7 real-world effective coaching landing page examples that do extremely well — with breakdowns of why they work and how to adapt the ideas to your own offers.

And if you want to build yours fast? You’ll get the tool recommendations and page types I recommend and have used over the years – built for coaches who want results, not just a pretty page.

Let’s dive in.

Coaching Landing Page Examples: The Answers You’re Looking For Right Upfront

Before we dive into real examples, let’s answer the big questions coaches are actually asking.

Because when your landing page isn’t converting, it’s rarely about colors or font choices — it’s about clarity, structure, and strategy.

This section breaks down what makes the best coaching landing page examples work in 2025. You'll learn what types of pages convert best, what goes into a high-performing design, and what tools will get you there faster.

Whether you're starting from scratch or trying to fix an underperforming page, this is where to begin.

This is Why Most Coaching Pages Don’t Convert

Before you copy what other coaches are doing, you need to understand this: most coaching landing pages aren’t converting — even the “pretty” ones.

There’s a reason your traffic might not be turning into calls, downloads, or sign-ups. And it usually comes down to a handful of avoidable mistakes that weaken trust and confuse your visitors.

Let’s break it down.

Big Breakdown: 7 Top Coaching Landing Page Examples That Nail It

So what does a high-converting coaching landing page actually look like in 2025?

It’s one thing to talk about headlines, CTAs, and page flow, but it’s another to see how real coaches are putting those principles into practice.

In this section, I’ll break down 7 coaching landing pages that are doing it right. Each one is different – from freebie opt-ins to premium call funnels – but they all follow a clear logic: focus the message, guide the action, and earn the click.

Use these examples as inspiration, swipe files, or even a mirror for your own page. The goal isn’t to copy — it’s to see what’s possible when strategy meets clarity.

Example 1: Susie Moore – The Self Coaching Society Landing Page

🧭 Type: Premium Coaching Program

🎯 Offer: The Self Coaching Society – A Path to Emotional Resilience & Confidence

Susie Moore’s landing page for The Self Coaching Society is a masterclass in building warmth and authority at the same time. From the moment you land on it, there’s no question who it’s for or how it’s meant to feel. This isn’t a generic coaching template. It’s a carefully constructed, emotionally intelligent page that speaks directly to the reader’s inner life.

The hero section makes an immediate impression — both visually and emotionally. The headline (“You deserve to be excited about your life.”) doesn’t hide behind jargon or vague transformation promises. It’s simple, direct, and emotionally charged. That tone carries through the rest of the page. Every line of copy is crafted to nudge the reader toward hope and curiosity. And I love that.

What I think really works is how personal the page feels. Susie’s face is prominent, not tucked away in a small corner — and for coaches, this is essential. The buyer needs to trust the person behind the offer, especially when the product is deeply personal like life coaching. Her presence builds connection before any credentials are even mentioned.

From there, the page unfolds in layers — with social proof, philosophy, and clarity all working in tandem. She includes major media logos, which add credibility. But the storytelling doesn’t rely on status. Instead, Susie shares her personal story, her outlook on coaching, and what you can expect from the program in an approachable, no-fluff voice. That balance — between aspirational and relatable — is hard to pull off, and she nails it.

One of the most effective parts of the page is her “What I’m Not” section. Instead of only trying to sell the dream, she makes it crystal clear who this isn’t for. That’s not just honest — it’s brilliant positioning. It makes the reader feel safe. Coaches often forget that a big part of conversion is relief. Relief that they’ve finally found someone who gets them. Relief that they won’t waste time or money on something that’s not aligned. Susie offers that.

The page also does an excellent job of breaking down her actual method — the unique philosophy behind The Self Coaching Society. It’s not buried. It’s front and center. She doesn’t just say “transformation happens.” She shows how it happens. That builds belief in the process before the CTA even appears.

Speaking of CTAs — she doesn’t hide the price. That alone puts her ahead of many high-ticket coaching pages. She’s direct about cost, value, and what you get. There’s a level of transparency here that builds trust instantly.

Throughout the page, testimonials are scattered in smart, intentional ways. Instead of dumping them all at the bottom, she weaves them into the flow of the offer. These aren’t generic “Susie’s great” statements. They’re outcome-driven, emotionally resonant pieces of social proof. They reflect the results she promises — more confidence, more self-trust, more emotional clarity.

This is a high-conversion coaching page because it doesn’t just inform — it connects. The structure is intentional, but the copy still feels warm. It’s aspirational, but grounded in proof. If you’re a coach creating a premium offer, there’s a lot to learn from how this one is done.

Example 2: Marie Forleo – Free Productivity Masterclass

🧭 Type: Free Productivity Masterclass

🎯 Offer: “3 Sneaky Mistakes That Kill Productivity & Tank Profits” – Instant Access Training by Marie Forleo

Let’s keep this one short because that’s the entire point of Marie Forleo’s landing page.

Unlike high-ticket coaching program pages that go deep with testimonials, storytelling, and objection handling, Marie’s page is just one clear, focused scroll. It’s a masterclass in restraint. And if you’re offering something free — like a webinar, challenge, or lead magnet — take notes.

The hero headline hits hard:

“3 Sneaky Mistakes That Kill Productivity & Tank Profits.”
It’s specific, punchy, and immediately relevant to business owners who feel like they’re spinning their wheels.

Then, right beneath it:

👉 A bold CTA: “Watch INSTANTLY”
This does a couple of smart things. First, it removes friction. There’s no “register now” or “join the list.” It promises value immediately, which builds trust and encourages clicks.

Next to Marie’s smiling photo is a single value box:

It’s well-spaced, easy to skim, and has just enough depth to feel worth opting into.

And right after that? Social proof — not testimonials this time, but logos: Oprah, Forbes, Goop, NYT. If you haven’t been featured like this (yet), this is where testimonials from real people with results can step in.

What I really want you to take from this is:

If you’re giving away something free, let the simplicity do the work. A few smart copy lines, visual cues, and trust signals are more than enough to convert curious visitors into subscribers.

Also: Marie includes two CTA buttons, one in the hero and one after the proof section. Even on short pages, placement matters.

Example 3: Ali Abdaal – LifeOS Coaching Program Landing Page

🧭 Type: Premium Productivity Coaching Offer + Curriculum-Based Course

🎯 Offer: LifeOS – A Complete System for Personal & Professional Growth

Let me just say, Ali Abdaal’s LifeOS landing page is an excellent case study in high-conversion design that still feels human and clean. You can tell from the first scroll that this isn’t a slapped-together funnel — it’s strategic, but still Ali.

The first thing that stands out? The headline and intro section. It doesn’t waste time trying to be overly clever — it just says exactly what this is:

“LifeOS: A complete system to help you live a happier, healthier, more productive life.”

Then, instead of rushing into features, Ali offers a mini philosophy lesson. He unpacks the psychology behind why productivity systems fail — which subtly positions LifeOS as the smarter solution *before* he even pitches it. That’s a powerful tactic for coaches selling premium programs: lead with insight, not offers.

Next, the breakdown of what you get is clean, benefit-led, and deeply visual. Every part of the curriculum — from energy tracking to intentionality and workflow — is laid out with icons and copy that makes it easy to skim but hard to ignore. If you’ve ever struggled to structure your coaching curriculum page, just look at how this one simplifies a complex offer.

I also love how he includes a full section on “Who This Is For” and “Who It’s Not For”. Coaches, please don’t skip this. Not only does it help filter out the wrong audience (which saves you time), it actually builds *more* trust with the right ones. Transparency converts.

Then there’s pricing, which is clearly displayed — no hiding it behind a sales call. The “one payment or three” model is simple, and the copy underneath it directly tackles objections (e.g. “you can go through the entire program and still get a refund if it’s not for you”). This matters. High-ticket doesn’t mean high-pressure.

The FAQs section is another strength. It’s long, detailed, and covers both logistical and emotional questions. Things like “Will this work if I’ve already tried other productivity tools?” show he knows exactly what doubts the buyer has — and he’s not afraid to address them.

The page closes with a clean call to action and subtle urgency. Nothing overhyped. No false scarcity. Just a confident, clear offer.

Example 4: Chris Do – Brand Messaging Kit Landing Page

🧭 Type: Digital Product (Downloadable Kit)

🎯 Offer: Brand Messaging Kit – A Framework for Sharpening Your Brand Voice

This is one of the most straightforward product pages I’ve reviewed — and I actually mean that as a compliment. Chris Do (founder of The Futur) knows exactly what this offer is, and he doesn’t dress it up in unnecessary copy. The landing page for the Brand Messaging Kit does a great job of staying focused, clear, and conversion-minded — especially for a lower-ticket, high-value resource.

The top section hits fast:

A large hero image of Chris on stage (great move — always show yourself in your element), a prominent product title, the price, and a crystal-clear list of what’s included. No distractions. No build-up. Just: “Here’s the product. Here’s the value. Here’s how to get it.” This kind of delivery works well for digital kits where the buyer already has a pain point and wants a solution *now.*

Then we move into some visual context. I appreciate how they didn’t default to a long emotional story — instead, they show the actual workbook and explain *why* messaging matters. The “Why start with why?” section is short but grounded in brand psychology, which helps give this offer more credibility. It's subtle positioning, not hard-selling.

The next content block is one I always recommend creators include: “From the Instructor.” Chris writes personally and openly about how he used to believe visuals alone were enough, and how asking the right questions changed the way he approached brand messaging. Even though it’s short, it adds a layer of trust — and it reinforces that the kit is the product of lived experience, not just theory.

The visuals continue to do a lot of heavy lifting. Mockups of the materials, clear headers, and generous white space keep the page readable. There’s no endless scroll, no hypey urgency — just a final call to action and you’re done.

It’s minimal. It’s confident. It works.

Example 5: Chillpreneur – Creator Archetype Quiz Funnel

🧭 Type: Quiz Funnel → Coaching Program

🎯 Offer: Influential AF Academy – A Self-Expression Coaching Program for Creators

Chillpreneur does their thing differently — *way* differently. From the second you land on their site, it’s loud, layered, and a little chaotic. For some people, that might feel like too much. But for creatives? That contrast is magnetic. It’s personality-forward, and that’s kind of the whole point.

Instead of leading with a traditional landing page, they let *you* do the talking — via a quiz.

The “Discover Your Creator Archetype” quiz is their gateway to everything. It's designed to help you figure out your personal content style and how to lean into it on social media. The questions are fun, but not shallow — they make you think. And once you're done, you’re asked for your email in exchange for the results. That’s the opt-in moment, cleverly disguised as curiosity.

Once you hit submit, you get a surprisingly detailed profile delivered via email. My result? The Conversationalist. The report comes with a tone-of-voice breakdown, content creation tips, and examples — plus a CTA to join the Influential AF Academy.

But here’s the twist: that CTA doesn’t send you to a longform sales page. It goes straight to a checkout page. Pricing, offer summary, and a payment form. No fluff. No scroll. Just: here’s what it costs, are you in?

That’s a bold move. But in context, it works. If someone’s gone through the quiz and felt seen by the results, they’re already sold on some level. And for everyone else? Chillpreneur now has their email — and their archetype. Meaning every follow-up email can speak to that person’s specific style, doubts, and desires.

It's lean, it’s gutsy, and it’s creative funnel building. Not for the faint of heart — but definitely worth experimenting with if you’re targeting personality-driven creators.

Example 6: Listings Lab – Application Page Funnel

🧭 Type: Premium Coaching Program (Call-Based Offer)

🎯 Offer: A Framework for Scaling a Real Estate Business to Multi-Six or Seven Figures

The Listings Lab does things a little differently — and it works.

Their core offer isn’t a course or a freebie — it’s a call. You get on the phone, talk it through, and see if the program’s a fit. Which makes sense. Not every business should be sold through a checkout button. Sometimes, the offer itself needs to be filtered — and that’s exactly what this funnel is designed to do.

It starts on the homepage with a strong hero:
“Build a sustainable multi-six or seven figure real estate business — without burning out or relying on outdated marketing tactics.”

Clear promise. Clear CTA. When you click the “Book a Call” button, it leads you to a landing page — and that choice is intentional.

Instead of dropping you on a form, they take you through a proper sales experience. That matters — because this is a high-effort offer.
When the action you’re asking someone to take requires more from them (a call, a big investment, or a time commitment), you need to earn it. That means building trust, showing proof, and giving people enough detail to feel safe opting in.

The landing page kicks off with another hero, this time reframing the promise as “the most effective framework in real estate marketing to grow and scale your business.” It’s direct, but also ambitious — and sets the tone for what follows.

Next, they speak straight to the pain points:
Are you worried about where your next client is coming from?
Are you tired of working hard without seeing consistent results?

This follows the classic problem–agitation–solution model, but it doesn’t feel templated. It feels honest — and that matters in a market where every other funnel sounds the same.

Then there’s a short video. And here’s where I always recommend putting in the extra work:

People want to see who they’re working with. They want to hear your voice. They want to know there’s a real person on the other side. The Listings Lab gets that.

Further down, you get a clear summary of the program: what it is, what it includes, and how long it runs. In this case, it’s designed to help you dominate your marketplace in 90 days — which is another smart move.

They help people imagine what could be possible by a specific point in time — and that makes commitment feel easier.

The testimonials here are strong. Some are written, others are on video — and those video ones do a lot of heavy lifting. A real person speaking about their transformation creates trust faster than any long paragraph ever could.

And then we get to the form — and this is where the filtering starts.

This isn’t your typical first name–last name–email setup. It’s an application form.

You’re asked about:

It might seem like they’re just trying to get to know you — but this is a strategic filter. The Listings Lab clearly works with a specific kind of client. This form helps them spot whether or not you’re that person.

And beyond that, having a form like this adds prestige. It says: this isn’t for everyone. You don’t just buy — you apply.

Example 7: Natalie Ellis – Webinar Funnel

🧭 Type: Webinar → Email Nurture → Paid Offer

🎯 Offer: A 5-Step Playbook to Start or Scale a Freedom-Based Business™

Natalie Ellis does things simply — but intentionally. And it starts with the homepage. This isn’t a cluttered, multi-offer hub. It’s a pointer. The homepage exists to drive traffic to one clear destination: the free masterclass.

That’s a smart move, especially if your business has multiple offers behind the scenes. Instead of overwhelming the visitor, you guide them toward the best starting point — a webinar designed to nurture trust and capture leads. If you’re trying to warm people up to a paid program, this is how you do it.

The homepage headline is strong: “Delegate your to-do list, create more time in your day, and make more doing it.” That messaging taps directly into the freedom and income desires of the target audience. Paired with a clean “Unlock the Masterclass” CTA, the funnel starts with clarity and minimal friction.

Once you click through, you land on the webinar registration page. The headline hits: “Your 5-Step Playbook to Start or Scale a Freedom-Based Business™.” It promises structure, not fluff.

There’s a quick intro to Natalie as the BossBabe co-founder, and a standout stat: an 876% profit increase. No drawn-out testimonials or proof walls — just a clear outcome that earns attention.

Then comes the countdown timer — a soft urgency tactic. You’re shown the next available webinar slot, creating forward motion without being pushy. The registration form is short: name, email, and session time. But this is where the real funnel begins. Behind that simple opt-in is a well-oiled lead gen machine. You enter your details, attend the masterclass, and start receiving emails — tailored to your interest and behavior.

There’s no “Buy Now” page, no long sales letter upfront. Because for this funnel, the selling happens later. The webinar does the warming. The emails do the nudging. And eventually, you’re invited into the paid BossBabe ecosystem — likely a course, membership, or group coaching offer.

It’s simple. It’s user-friendly. And it’s built on trust-first marketing.

Yes, You Can Build Pages Like This — Even If You’re Not a Designer

These pages look sleek and strategic for a reason — they’re built to convert. But that doesn’t mean you need to hire a designer or spend weeks figuring out how to build one from scratch.

When I first tried creating pages like these, I spent way too long fighting with clunky builders and trying to get things to “look right.” And even then, it still felt off — like I was forcing someone else’s template to fit my offer.

I came across Thrive Suite through a former client (and I’m genuinely grateful to him for that). It’s the only tool I’ve used that actually feels built for marketers. I can design fully custom landing pages — sales funnels, freebie opt-ins, application forms, you name it — and make them look exactly how I want without touching a line of code. Everything is drag-and-drop, and the templates are actually conversion-focused (not just pretty placeholders).

If you’ve been sitting on an offer because the tech feels overwhelming — this removes the roadblock. I’ve launched full funnels in a weekend using Thrive. Once it’s set up, it’s yours to tweak, test, and scale however you want.

It’s hands-down one of the best investments I’ve made in my business.

Most Common Questions About Coaching Landing Pages

Real questions people ask when trying to create an effective coaching funnel.

Final Thoughts: Building a Coaching Landing Page That Actually Converts

Great coaching landing pages don’t try to do everything — they guide visitors toward one clear step. Whether that’s booking a call, signing up for a training, or downloading a freebie, clarity is what drives conversions.

Once you know your goal, structure the page around it. Use a proven layout, write copy that speaks to outcomes (not just motivation), and show real social proof. Repeat your CTA at least three times, and make sure it’s impossible to miss.

If you're using Thrive Suite, you already have everything you need. You can start with a coaching-specific template, edit it easily, connect it to your email list, and even run A/B tests with Thrive Optimize to improve performance over time.

The tech doesn’t need to hold you back. If your offer is strong, Thrive gives you the tools to match.

👉 Start building with Thrive Suite now.