You’ve worked hard to create an awesome product.
In fact, it’s so good that you are hoping it will sell itself. But, sadly it doesn’t.
It’s up to you to connect with your audience. So you put on your marketing cap (Did ya get that at the marketing store?)
It’s time to write emails, sales pages, blog articles, facebook adverts, heck — anything to try and reach your target market. You need good marketing collateral.
But there’s one consistent problem: no-one bothers reading it.
Your Facebook advert relevance score is sitting around 5 or 6, you’re getting less than 30% open rates on your emails, and the time-on-page report in Google Analytics shows that people are ditching your sales page in less than 8 seconds!
What are you doing wrong?!
You’re sinking money into driving traffic to your sales pages and still they all just bounce, bounce, bounce away.
It feels impossible to cut through the noise and reach your audience, doesn’t it?
And it’s so frustrating because you know your product is good! If people would just give you a chance, they’d quickly see that it’s worth every cent and can make a big impact on their lives.
Other businesses seem to have no trouble finding customers! Why not you? What’s the big conspiracy?
Buckle up, because today you’re going to learn something that could change your marketing game forever.
How do you design the perfect sales page for your online course?
Your sales page has many jobs: Keep your visitor’s attention, communicate value, outline features and benefits, answer questions and ultimately convince them that it’s worth their investment. It becomes your online salesperson.
No matter how many ads, webinars, emails, or funnels you create… your sales page is the final step.
Screw it up, and your potential customers are lost. You’ve got to get it right.
In this post we dive deep into the specific structures of sales pages for online courses by some of the greatest marketers around. You’ll learn from the best, with sales pages from:
We’re going to pull their pages apart and reverse-engineer the perfect online course sales page blueprint that will get you customers.
Got an online course that isn’t selling? Or are you looking to create a course sometime soon?
After all your hard work building an online course, the last thing you want is for visitors to land on your sales page and think “that's not worth it”, close the tab and never return.
Instead, you want visitors to immediately grasp the value of your course and see that it’s worth the investment. As a marketer, this means you want to increase the perceived value of your online course in as many ways you can.
Well, here are 6 ways that you can quickly raise the perception of value for your online course.
Color me impressed, but it looks like you've got a product to sell on your website now!
That's fantastic, but hold up a sec before you publish your "Buy Now" button...
Even though you can ditch your clunky pricing table plugin to use Thrive Architect's fully customizable pricing table element instead, let’s pump the brakes to discuss what makes a good pricing table in the first place.
I know you want to jump straight into building an eye catching one with tons of fancy features — like toggle switches and buy buttons that POP — but you should learn how the conversion focused nuts and bolts of pricing tables go together first and work your way up to the visual flare from there.
When you save images to use on your site, choosing the right image format matters.
Because the wrong image format means larger file sizes, which means a slower website, which means higher bounce rates and lower conversion rates.
Give me a few minutes of your time and you'll never make that mistake again. Instead, you'll choose the right image format and your site will look better and load faster.
Let's start with the basics:
JPEG is a lossy compressed file format. Due to its reduced size and high image quality, JPEG's have become the standard compressed image format. JPEG stands for 'Joint Photographic Experts Group', who created the standard.
PNG stands for “Portable Graphics Format”. It’s the most commonly used uncompressed image format on the web. It’s a great choice for line drawings, text, and iconic graphics at a small file size.
So, JPEG or PNG? Which provides better quality images on your website?
Looking for a sales page template? We've got you covered!
In Thrive Architect (formerly Thrive Content Builder and Thrive Landing Pages) you'll find several sales pages in the landing pages templates library.
In this video we're focusing on the "Copy" sales page. This is not just any sales page template. It's a very carefully crafted "hybrid" style long form sales letter.
Check out this training video to learn how all the elements work together, to create a uniquely conversion-boosting page.
You did it!
You spilled blood, sweat and tears but your sales page is finally up and running, ready to convert those visitors into customers.
First of all, congrats on taking the leap. I know it can feel like giving birth to an 8.8 pound baby to get that first version out there.
But just like you don't stop taking care of your baby, you shouldn't consider the first version of your sales page to be "final".
Let me show you 3 improvements you can make on your sales page today.
Thrive Architect features a "content box" element, which starts out as a blank, empty container. In this video, you'll discover how you can go from this blank slate to almost any custom styled content box you can think of, in just minutes.
You'll see how to create mobile responsive note boxes for your blog content, feature boxes for landing pages and sales pages and much more.
In this tutorial, we're building a call to action that you can add to any page - and that your visitors will not be able to ignore.
We're using Thrive Architect to create this design and, even though it's a short tutorial, you'll discover many of the unique features in this plugin. You'll see how those features work together to create something that is greater than the sum of its parts.
Setting the wrong price for your product or service can be catastrophic for your business.
If you've ever launched a new product, you're familiar with the agonizing questions about the price you decide on. Is it too high and no one will purchase? Is it too low and you're leaving a lot of money on the table?
How the heck do you figure out what the "right" price for your offer is, anyway?
Read this post to find out what the top 5 most common pricing mistakes are and how you can avoid them.