Everything You Need to Know to Run an A/B Split Test in WordPress
"I don't understand why nobody seems to think split testing is sexy!"
My friend looked at me as confused as a chameleon in a bag of Skittles.
"We've just doubled our sign-up rate thanks to an A/B test we ran on one of our landing pages" I continued. "If that isn't sexy, I don't know what is..."
He exploded laughing but admitted that that was a pretty cool result.
Would you like to know how to get these type of results? Keep on reading!
How Does Split Testing Work?
A/B testing or split testing or ab split testing are all terms that are used to describe the same thing:
You create one or more variations of an element (this can be a page, an opt-in form, a blog title,...) and a tool will split the incoming traffic among the variations.
By storing cookies and other data, the tool will remember which person saw which variation and make sure, next time around, the visitor sees the same variation as long as the test is running.
After a while you'll be able to see in the statistics of the tool, which variation is giving you to best results (more leads, more sales, more clicks, etc.)
Let's have a look at an example:
Imagine you're running a split test on a lead generation landing page.
The original page (also called the control page) has no video. You create a variation of that page (also called test variation) with a video.
Now, the a/b testing tool will show half of your visitors the control page and half of your visitors the test variation. In the analytics, you would be able to see which page gets most sign-ups. This will allow you to decide if the video page is performing better or worse than the original page.
Now that you understand what split testing is, you might be thinking that this is not for you... But give me a paragraph to try to convince you otherwise.
4 Reasons Why You Should Start Running Split Tests On Your Site Today
1. It Will Increase Your Conversions
We're all about conversion optimization and split testing is a surefire way to increase your conversions.
Don't get me wrong, I'm not saying that you will double your conversions with each test you run. But the more tests you conduct, the higher the chances of hitting a home run.
This means that by running a/b test you'll get more leads, more engagement and more sales.
2. It's Easy
I know you think it's not... But let me prove you wrong.
With Thrive Optimize you can start running A/B tests on your (landing) pages in under 1 minute.
3. You Don't Need a Ton of Traffic
I believe this is the biggest misconception about split testing. Many think it's only for the "big guys" with tons of traffic.
I wrote an in-depth article about why traffic is not the most important factor when running an A/B test.
What really matters is the conversion delta. The conversion delta is the difference in conversions between the control and the variation.
That's why you can start split testing on a site that's not getting a ton of traffic as long as you make BIG changes between both variations.
4. It Runs On Auto-pilot
I know you're busy running your business. You have no time to waste checking in on your tests. Good news is, you can set up your test and forget about it. Then the a/b testing tool will do all the work:
- Split the traffic
- Count the conversions
- Calculate the statistics
All you have to do is sit back and relax while your site is getting better at converting visitors into leads and customers.
Our Mission: Helping You Get Over Your A/B Testing Fear And Get Results Fast
Can you see how powerful A/B testing is? Do you want to start conducting split tests on your own WordPress website but you're still a bit unsure about what, how and when to test?
Then I have something for you... Our new Thrive University course: A/B Testing for Non-Mathematicians.
In this free course you'll discover:
- The definite answer to the burning question: How long should I keep a test running?
- What to test on your (landing) pages including 3 tests you should start running today.
- How to develop an A/B testing habit on your site to optimize every instance and get more leads and sales.
You can sign up for Thrive University below or click here to access the course if you already have an account set up.
I hope that after taking the course you'll find split testing just as sexy as I do 😉
Let me know if you have any questions in the comments below.