13 Best WordPress Themes in 2024 (Best Picks)

Author 
Chipo   58

Updated on March 14, 2024

Are you searching for the best WordPress themes for your website?

This guide can help.

Finding a theme for your website can be tough -- especially if you're a new WordPress user.

You have thousands of options to pick from, so where do you begin?

We've simplified the selection process for you and narrowed the list down to 13 of the WordPress themes for any niche.

Keep reading to find the right one to kickstart your WordPress website.

Choosing the right WordPress theme can feel like searching for a needle in a haystack, especially if you're just stepping into the world of online businesses.

We've all been there – feeling overwhelmed by choices, unsure of what we actually need, and worried about making a mistake that costs us time and money.

Here's where we share not just our expertise, but our empathy. Many of our team members started exactly where you are now, and through trial, error, and a lot of learning, we've discovered not just solutions, but pathways to success that we're eager to share with you.

What to Look for When Considering a Theme for Your Website

The theme you choose for your professional website determines how your site will look, as well as how your audience will perceive your brand.

If you choose a janky theme that's hasn't been updated in years, and only offers limited customization & layout options, you'll struggle to create a good user experience for your visitors.

This, in turn, will cost you conversions.

That’s why it’s important to consider the following factors when looking for an online coaching WordPress theme:

  • Professional design and quality
  • Ease of setup
  • Number of available pages and website templates
  • Customization options
  • Security (how often is the theme updated?)
  • Mobile responsiveness
  • Plugin compatibility
  • Pricing

Finding the right theme for your business can be tough because of all the available options online -- but this guide can help.

13 Most Popular WordPress Themes for Any Kind of Website 

This section covers 13 of the best WordPress themes in 2024.

There are options differ in pricing and design flexibility, but they're all capable of creating a solid WordPress website for your business.

Keep reading to find your perfect match:

Creating a website can feel like a huge hassle. It's filled with obstacles that test your patience and routinely put you in procrastination mode. 

Recognizing these hurdles is the first step in overcoming them, and Thrive Theme Builder is designed to guide you through this process smoothly.

Does this sound familiar?

What You're Feeling

  • Overwhelming Design Choices: With an infinite array of design possibilities, simply deciding on the look and feel of your website can be daunting. It's easy to feel lost among countless themes and customization options, unsure of where to begin.
  • Technical Complexity: For those without a background in web development, the technical aspects of setting up a website—from hosting to coding—can seem insurmountable. This complexity often leads to frustration and delays.
  • Optimization Concerns: Ensuring your website is optimized for search engines, mobile devices, and conversion rates requires a deep understanding of best practices and continual testing. This level of optimization is crucial for your website to effectively reach and engage your audience.
  • Branding Consistency: Creating a website that not only looks professional but also aligns perfectly with your brand identity involves meticulous attention to detail. From color schemes to typography, every element must cohesively represent your brand.
  • Time and Resource Constraints: Many find that building a website takes more time and resources than anticipated. This can be especially challenging for entrepreneurs and small business owners who need to balance website development with running their business.

We've faced the same frustrations, which is why we've built our WordPress themes to solve the specific problems you're facing. 

How Thrive Themes Takes You to Business Success

  • Streamlined Design Choices: Offering a curated selection of world-class designs, Thrive Theme Builder simplifies the decision-making process, allowing you to start with a solid, professional foundation.
  • Simplified Technical Process: With a no-code, drag-and-drop interface, Thrive Theme Builder eliminates the technical barriers, making website setup intuitive and accessible for everyone.
  • Built-in Optimization: Each theme is designed with optimization in mind, ensuring your site is primed for search engines, mobile responsiveness, and conversions right out of the box.
  • Easy Brand Integration: Smart color technology and customizable features make it easy to infuse your brand into your website, ensuring consistency and recognizability.
  • Efficiency and Support: Designed to save you time, Thrive Theme Builder lets you focus on what you do best—running your business. Plus, with extensive support resources, you’re never alone in your website creation journey.

We don't want you to simply have a website - we want you to have a website that drives your business success, and that's exactly what Thrive Theme Builder is designed for. 

Whether you’re launching a new business, taking an existing brand online, or looking to improve your online conversions, Thrive Theme Builder offers the robustness and flexibility needed to achieve your goals. Begin your journey to a successful online presence today and experience the difference of building with Thrive Theme Builder.

Best For: Building a Business - not Just a Website

Thrive Theme Builder offers the best themes for websites that want to generate more leads and grow sales.

  • Built-in conversion optimization elements
  • Fully optimized and mobile responsive
  • Effortless setup and advanced editing options

Ready to take the first step towards building a website that not only looks professional but is optimized for conversions? Thrive Themes is here to make that journey as smooth and successful as possible.

Start building your business success today with Thrive Themes.

2. SeedProd

SeedProd is one of the best WordPress website builders with drag-and-drop functionality. Like Thrive Theme Builder, you can use this plugin to create your own custom WordPress theme and landing pages – without writing a single line of code.

Screenshot of SeedProd Sales page


You get access to stunning theme templates, also known as starter sites, to build an outstanding website, and a drag-and-drop editor for easy building.

SeedProd’s page builder is a live customizer, so you can see any changes you make in real time. 

It also features block-based design elements, allowing you to add lead-generation features, including testimonials, contact forms, social media buttons, custom widgets and more, with one click.

SeedProd has a theme template for every industry – from travel to health, consulting, design, blogging, and so much more.


All of SeedProd’s templates include the layouts you need to create a high-quality website, including homepages, sidebars, headers, footers, landing pages, blog pages, and more. You can either use them as they are or completely customize them to suit your needs.

Pricing starts from $199.50.

Best For: Getting Started Quickly

SeedProd has tons of ready made templates for specific industries allowing you to get set up more quickly. 

3. Divi

Divi is a popular WordPress theme that offers a large, diverse selection of templates to build an impressive website.


This powerful theme comes with hundreds of pre-made layouts for all kinds of niches.

When you purchase Divi, you also get access to its drag-and-drop page builder to customize your templates and match them with your brand.

Divi Builder also allows you to add design elements (e.g. animations and popups) to your page, save custom designs and turn them into templates, embed custom CSS, and easily add testimonials, too. 

Pricing starts from $89 per year.

Best For: Simplicity

Divi is simple-to-use - you can do the basics with minimal hassle and get on with running your business. 

4. Astra 

Astra is a versatile, multipurpose WordPress theme that’s known for its flexibility. This theme is user-friendly, optimized for speed, and works for businesses in any industry.


This lightweight theme boasts fast load times and provides you with hundreds of professional, pre-designed templates that can be customized.

However, unlike Thrive Themes or SeedProd, this theme does not come with a built-in theme builder. You’ll have to purchase a separate one – like Elementor or Beaver Builder.

This theme’s pro plans also include advanced features for WooCommerce integration, so you can create an impressive online store to match your website.

Pricing starts from $47 per year.

Best For: Speed

Astra's templates are lightweight and fast, giving your website solid performance. 

5. Ultra

Ultra is another top option to consider if you’re looking for a suitable WordPress theme for your website.


This flexible theme can be used for blogs, business websites, magazines, and so much more. Like most of the options in this list, Ultra also offers a variety of pre-designed website layouts to help you create a sleek, modern website design.

These layouts include custom headers, footers, mega menus, and more.

When you purchase Ultra, you also get access to Themify, a popular page-building plugin. Your theme subscription also includes 12 Builder Add-ons to enhance your website’s design and functionality.

Some of these add-ons include countdown timers, progress bars, contact forms, WooCommerce integration, and sliders.

Pricing starts from $59.

Best For: Flexibility

Ultra is a very adaptable theme meaning it can serve for a variety of business objectives. 

6. Neve

Neve is a WordPress theme built with speed and mobile responsiveness in mind.


This beginner-friendly theme is known for its simple, minimalist look and can be used by WordPress users with any level of technical knowledge.

Its responsive design is a standout feature, allowing your site to look good on desktop and mobile devices.

You get all the standard design elements you need to create an impressive website steered towards driving conversions – call-to-action (CTA) buttons, fullscreen templates, etc.

You can use Neve’s free version if you’re looking for a free WordPress theme, but you’ll have to upgrade to a premium plan to access advanced features like sticky headers and performance modules.

Pricing starts from $69 per year.

7. OceanWP

OceanWP is a well-known WordPress theme, known for its versatility, ease of use, and customization options.


You can find a website template for any industry — coaching, professional blogging, health, business, etc.

OceanWP can be used as a free WordPress theme, but you get access to more design elements and other features to build a powerful website. Some of these features include social media integration, royalty-free images and icons, and design blocks specifically designed for Elementor.

To get the most out of this theme, you’ll have to use the Elementor page builder – which is a bit of an inconvenience if you prefer to use an Elementor alternative.

Pricing starts from $43 per year.

8. Hestia

Hestia is mainly for one-page websites. These types of websites are great for small businesses that are just starting out but still want a solid online presence.


This theme is compatible with Gutenberg (the WordPress Block Editor) and all popular landing page builders including Elementor, Beaver Builder, WPBakery Page Builder, and more.

Hestia has a free version you can try out, and several premium plans.

Pricing starts from $69 per year. 

9. Hello Elementor

Hello Elementor is a free WordPress theme developed by Elementor, one of the most popular page builders in the market.


This theme is beginner-friendly, loads fast, and works seamlessly with the Elementor builder.

You get access to 100+ ready-made designs and widgets to create a solid website for your business. This theme also prioritizes WooCommerce-optimization, providing you with a dedicated builder to enhance your eCommerce store’s pages.

Hello Elementor is free, but if you want to use it with the Elementor page builder you’ll have to purchase a separate subscription.

10. Storefront

Storefront is a customizable WooCommerce theme.


If you want to build a WooCommerce store that looks great and offers an enjoyable user experience, this is a good theme to choose.

Storefront is also compatible with a number of WooCommerce extensions, which means you can add advanced elements like wishlist options, social media integrations, and more to enhance your online shop.

Storefront is available for free.

11. Breakthrough Pro

Breakthrough Pro is a sleek WordPress theme with in-depth customization options.


This theme from StudioPress is known for speed and a minimalist web design that works well for blogs, portfolio websites, magazines, and service-based businesses.

Optimized for Gutenberg, the WordPress Block Editor, Breakthrough Pro is easy to navigate and set up. You should be able to get your site up and running in no time.

Breakthrough Pro is also an open-source eCommerce theme, optimized for WooCommerce, offering you freedom to customize it as you see fit.

This theme is free, but you can also purchase it as a bundle. Bundles include Genesis Pro, a powerful website builder.

12. Avada

Avada is a popular WordPress theme with a front-end visual editor and a backend builder. 


This theme comes with customizable templates to help you set up your website fast.

Avada is also compatible with page builders like Elementor, Beaver Builder, SiteOrigin, and Visual Composer.

But you’ll get more out of the theme if you use its built-in drag-and-drop editor instead.

This theme is also integrates seamlessly with WPML, serving as a translation-ready option if you need to build a multilingual website.

You can purchase Avada through ThemeForest for $69. This purchase also includes 6 months of premium customer support.

13. GeneratePress

GeneratePress is a user-friendly theme known for its flexibility and speed.


This simple theme is suitable for any WordPress user – bloggers, freelancers, or agencies.

The free version of GeneratePress offers a suitable amount of customization options, but if you want more design flexibility and access to more powerful features – you’ll need to purchase a premium plan.

Prices start from $59 per year, or a one-time, lifetime payment of $249.

Thrive Theme Builder: The Best WordPress Themes

When choosing a WordPress theme, the plethora of options can be overwhelming. Here, we present a direct comparison between Thrive Theme Builder and other popular WordPress themes, focusing on key areas such as design flexibility, optimization, and ease of use, alongside its seamless integration capabilities.

We believe in transparency and making informed choices. While Thrive Themes offers extensive features and support, we understand that every business has unique needs. That's why we've outlined alternatives, helping you make the best decision for your situation. No matter which theme you choose, taking the step to build your online presence is what truly matters - but we truly believe that Thrive Theme Builder is the best option for your WordPress theme. 

Design Flexibility and Customization

  • Thrive Theme Builder offers unparalleled customization, allowing every element to be adjusted without needing to write code. This ensures your website reflects your unique brand identity.
  • Comparatively, while Divi and Elementor offer high levels of customization, they can often require a steeper learning curve for complete customization, potentially overwhelming beginners.

Optimization and Performance

  • Fully Optimization Tested: Thrive Theme Builder themes are rigorously tested for speed and SEO, ensuring your website not only looks good but performs well, driving higher conversions and engagement.
  • In contrast, themes like Astra and OceanWP also prioritize performance but may require additional optimization plugins to achieve similar results.

Accessibility for Beginners

  • No Technical or Design Knowledge Needed: Thrive Theme Builder is designed with beginners in mind, making it possible to launch a sophisticated website quickly and with minimal hassle.
  • On the other hand, while themes like Neve and Hestia are user-friendly, they may not offer the same depth of guidance and support for novices navigating website creation for the first time.

Seamless Integration with Marketing Tools

  • Thrive Theme Builder excels in its ability to integrate smoothly with a wide array of marketing tools and plugins. Whether you're looking to enhance SEO, improve lead generation, or analyze visitor behavior, Thrive Theme Builder operates in harmony with tools like Thrive Leads, Thrive Architect, and others to amplify your website’s potential.
  • Other themes may support plugin integrations but often lack the cohesive ecosystem that Thrive products offer, potentially leading to compatibility issues or the need for extensive customization to achieve similar functionality.

Smart Colors and Branding Features

  • Smart Colors: Thrive Theme Builder uniquely offers smart color technology, allowing for quick and consistent application of your brand's color scheme across your website, a feature not commonly found in other themes.
  • Branding Features: With Thrive Theme Builder, every aspect of your website, from fonts to button styles, can be customized to match your brand, providing a level of cohesiveness and professionalism that sets you apart from the competition.

The Thrive Advantage

Choosing Thrive Theme Builder means opting for a solution that not only meets your immediate website creation needs but also supports your business's growth through effective integration with marketing tools and strategies. Its focus on ease of use, coupled with powerful customization and optimization capabilities, positions Thrive Theme Builder as the premier choice for anyone serious about establishing a successful online presence.

In the world of WordPress themes, while many options can help you build a website, Thrive Theme Builder stands out by ensuring your website not only comes to life but thrives.

Ready to take the first step towards building a website that not only looks professional but is optimized for conversions? Thrive Themes is here to make that journey as smooth and successful as possible.

Start building your dream site today with Thrive Themes.

Next Steps: Set Up Your Website in Less than an Hour

Now that you've chosen your theme, it’s time to build your website. 

If you opted for Thrive Theme Builder, you can do this in less than an hour.

The Thrive Theme Builder Setup Wizard is designed to help you put together your custom WordPress theme quickly, so you can start growing your business!

By the end of the Setup Wizard, you'll have created a clean website design that you can now go in and customize using Thrive Architect.

FAQs: Best WordPress Themes in 2024

Q: Should you still use WordPress in 2024?

A: Yes. WordPress powers over 40% of all websites on the internet – making it the most popular content management system available. WordPress is the best website builder in the market and offers a wide selection of themes and design tools for all types of business. WordPress also prioritizes SEO-optimization, and powers a significant number of top-ranking sites.

Q: Are paid WordPress themes worth it?

A: Yes. Paid WordPress themes offer more advanced features – and security – compared to free WordPress themes.

Q: Where can I find the best WordPress themes?

A: Thrive Themes, SeedProd, Divi, and Elementor offer the best customizable themes and templates.

Start Building Your WordPress Website Today

With all these amazing theme options, you should be able to find the perfect one and set up your WordPress website in no time.

Here are four free tutorials to help you build your website the easy (and right) way:

Remember, the digital world moves fast, and the longer you wait to establish your online presence, the more opportunities slip through your fingers. With Thrive Themes, you can set up your website in less than an afternoon.

Why wait to turn your dreams into reality? The time to act is now.

Ready to take the first step towards building a website that not only looks professional but is optimized for conversions? Thrive Themes is here to make that journey as smooth and successful as possible.

Start building your dream site today with Thrive Themes.

by Chipo  October 12, 2023

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Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Leave a Comment

  • Great, useful and thoughtful exploration as always. Been a Thrive Theme customer for many years now and always highly rated the themes and plugins provided and how they all work together. Thank you for your good work.

  • I Absolutely love Thrive Themes!

    The suite includes everything necessary to create high-converting content, from blog posts to sales pages and even membership portals​.

    Its ability to simplify the design process of a conversion-focused website, a feature that stands out even among numerous WordPress page builders!

    One of the most significant advantages of Thrive Themes is their focus on conversion-oriented design. Their themes and plugins are crafted to help websites turn visitors into customers, subscribers, or members, depending on the site’s goals​.

    The suite it includes a robust WordPress visual editor that’s considered the best for creating aesthetically pleasing content. The drag-and-drop editor is user-friendly and comes packed with elements that can enhance pages, like testimonial boxes and exit-intent pop-ups, which are all aimed at improving conversion rates​!

    Another aspect where Thrive Themes seems to excel is customer service. The support team receives commendations for their dedication and effectiveness, going beyond the call of duty to resolve issues.

    The combination of powerful, conversion-focused tools and strong customer support makes Thrive Themes the BEST suite for individuals and agencies looking to optimize their WordPress sites for better user engagement and conversion. 100% recommended!

  • Been with Thrive Themes for a few years… Their themes are awesome (and so easily interchangeable!!) and their customer support is out of this world!! The Thrive Themes platform and suite makes my life soooo easy! From a course platform, to quizzes, to beautiful and simple to use Themes… there are no cons to subscribing!!

  • Thanks for this pro-level rundown, Chipo. I have used several of these but by far, my recommendation goes to Thrive Themes. Why?

    First, I know that pretty websites alone are not enough. They don’t convert visitors to leads and into customers – unless they’re optimised for conversion. I know from long experience, plus the continual series of educational videos and blog posts over the past nine years (that I’ve been a happy customer) that Thrive Themes templates are optimised.

    Also, other themes I’ve used in the past have proved difficult to work with. Options have been confusing, making any meaningful changes has been frustratingly difficult and over time, they have not always been maintained, leaving them open to security breaches. Thrive Themes has always been the opposite in every way.

    And in fairness, I gave the others an honest go. I even tried to like them. But they just didn’t come close, no matter what the glossy images made them look like they could produce.

    • Thank you so much for these amazing words, Matthew! We love hearing about how our products have helped our customers, because we really want to see you guys win.

  • Since I chose to use ThriveThemes (some years ago now!), and the themes offered in the suit, never needed anything else. They’re easy to set up, very flexible for any desired changes, and in my opinion they can meet most needs. I really like being able to adapt them as I wish. I don’t even look anywhere else.

  • I use Thrive Suite for 5+ years and all my business is built around it. I can say that it was a life changer for me that this suite is actually meant to help the creators get leads, build funnels and grow a business on one of world known platform. Since then, updates changed the way I promote and get more leads and sales and this makes me give +1 on any one asking for a platform to build an online business.

  • When I began looking for a website for my author page, I researched many options. Coming across Thrive Themes I was able to create the look I wanted. Thrive Themes is great value for money as it continues to incorporate additional items that work to bring you more results. It also has templates for courses and quizzes. So no need to purchase another tool for those. For instance, I want to update my website with courses and some quizzes. While I had someone help me with the initial set-up I can easily change and plug in items as needed. I love that I don’t need to be a techie, have coding experience, or have to pay someone to add or change items on my website. I also like that they have instructional videos for when I need help. Whenever another author (or anyone) asks about website platforms, I tell them about Thrive. Check it out!

  • I’ve been using Thrive Themes for 3 years now and just installed it on a second (new) website. I’ve used WordPress before so I’m not a newbie, but I prefer not to customize a site all that much because it create maintenance nightmares later. Here’s what I learned from using TT twice. The first time, I didn’t understand all the different features and I’m still not using even a fraction of what the system can do. But I still made mistakes in not recognizing when I was working in the blog area versus the main site. I also didn’t fully understand how to keep everything consistent with global features. But I correct all of this when I built the second site. And now it’s super easy to maintain and make needed changes without customization.

    But as a former programmer and now a content creator who has worked on several different platforms and WordPress sites…where Thrive Themes excels is in their customer service. Without fail, when I get stuck and can’t figure something out – I open a support ticket and give support access to my site. Within a day or two (often less), I get a thoughtful response that shows evidence the technician took the time to truly look at my site, detect the problem, and often fix it for me. Seriously – Unparalleled in this industry.

    • Thank you for sharing this, Shelley. I love what you shared about your growth with finding your way around our tools, and being able to use them on a second site. Thank you for being a part of the Thrive Themes family 🙂

  • I’ve been using shapeshift since it came out and have loved it. I can’t say enough about Thrive Themes. It has been a Wow experience since I first got it. So much continued improvements/upgrades. I use the quizzes and online courses (Apprentice) and all their features/plug-ins. I can’t recommend it enough.

  • By far the most visually attractive but beyond that functional and easy to navigate. I enjoy building with Thrive Themes.

  • Great article. I am constantly looking at new WordPress Themes and trying them out for new clients. However, I always come back to Thrive because my business needs the advanced features that I get with the Thrive Suite.

  • I’m currently involved in working behind the scenes on the complete redesign and rebuild of a site. During the research and planning we experimented with no fewer than five others of your “13 Most Popular WordPress Themes” listed above, in addition to Thrive Themes. We settled on Thrive Themes. The interconnectedness of the various plugins and opportunity to minimise external plugins outside the Thrive Themes ecosystem was a key factor in the decision.

  • This is a vry nice overview, I’ll stick with Thrive Themes any day. I have build my website in the early days from notepad, afterwards in WordPress, and always felt, there is something missing.

    That missing link is Thrive Themes, I save time setting up my website and have more time to do my business. It’s as simple as that.

  • This is a very comprehensive post about which theme you should consider using for your next website. I prefer the Thrive themes because they are truly wysiwyg and as a visual person I find this so much easier to implement. Some clever people have done all the hard work for you behind the scenes, and all you need to do is to make them your own using preferred colours and a few extra tweaks.

  • I have heard and used most of the aforementioned themes but never used thrived theme. I’ll give it a try on my next website. I hope it’s good as advertised here.

  • Those themes are really nice and look very professional! Very useful post with nice tips for people looking for neat themes!

  • Very informative and educational article. I learned a lot. Article was well put together and is a great learning tool.

  • Hi Chipo, great blog post! As a website designer for 10+ years who started on dreamweaver and have used Divi themes and all other website builder software (squarespace, wix, godaddy, etc), Thrive Theme is by far the best theme builder in terms of easy-to-use, extensiveness of customisation (that doesn’t damage SEO/site performance) AND longevity. As someone who has been in the industry for a while, and even if you want a FAST theme (yes you have a thrive theme template customised in under an hour) – you need the company who owns the theme to be reliable, constantly updating, and innovating with the times. This is where Thrive is the real winner. Everything from customer support, youtube channel, the weekly emails – they don’t cut corners and they are here to stay! That’s really important for a business owner – switching themes and software is an expensive business mistake that most business owners can’t afford to make! I love thrive themes – I’m currently designing a site with Xpert Theme and I’m loving it. Before that, Shapeshifter has been my go-to for years! Thanks Thrive Themes for keeping website building simple, extensively customisable and reliable!!

  • I’ve used a few of these themes! Thrive is a good choice. It’s quick and provides good design flexibility. You can set your website colours and unique look while also utilising the prebuilt templates.

  • I never realized how a webpage layout would have so much impact based on the business style of a company, this gives me a lot to consider in the future even for personal web design.

  • So much info! But very helpful. I’m needing WordPress more and more so I found this very helpful. I had to save it for reference.

  • This testimonial reflects my experience. I began creating my website using Notepad, before migrating to WordPress. However, I felt a constant lack in the process.

    Discovering Thrive Themes filled that gap. Using it has saved me precious time in setting up my site, leaving me more available for my professional activities. It’s become an essential tool that really simplifies the management of my site, and it’s incredibly efficient.

    Translated with http://www.DeepL.com/Translator (free version)

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