How to Create a Simple & Effective Video Sales Page

In today's video, we dissect one of the new page templates we've added to Thrive Landing Pagesο»Ώ. The page is short and streamlined, but there are many elements and small details that come together to make it the best it can be.

Watch the video to learn more about how you can create a conversion optimized page like this.​


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We've also put together an annotated version of the sales page in PDF format, as well as a reference guide with all the elements discussed in the video (and some additional details).

You can download the PDFs instantly by clicking on the links below:


The template used in the video is available immediately in Thrive Landing Pages. Just make sure you update to the latest version and you'll see the new "Vibrant" pages available in the templates gallery.


Author: Shane Melaugh

Shane Melaugh is a co-founder of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about productivity here.

  • Don d says:

    Thanks again, Shane! Another great set of templates for us, and you don’t just talk about these elements, you implement them, even on this page:
    * wpsharely for the content locker? check.
    * shorter, easy to digest content? check.
    * link to related content, to enhance engagement and improve relationship with your customer? Check!
    Nicely done.

    • Shane Melaugh says:

      Thanks, Don! I’ve learnt a lot from watching what other successful companies do on their sites, so I think it’s generally a good idea to pay attention to these things (and test them for yourself).

  • John F says:

    Thanks for this, Shane, for another great update. I’ve been trying to figure out how to import Amazon S3 video into my Thrive themes using the Content Builder. There is a URL, no embed code… Do you know a workaround for this?

    A possible solution — I do have an S3 plugin that uses shortcode — I think I remember an earlier video that said the Builder would support short code, you just couldn’t see it in the preview area. Is that correct? Thanks again. πŸ™‚

  • Sandra B says:

    Love it – you sure know how to impress your customers πŸ™‚
    Keep up the great work!

  • Joerg U says:

    Nice stuff everywhere, even when it comes to sharing your content. You’re a good Mentor, Shane! πŸ™‚

  • Michael says:

    Perfect timing Shane – short, sharp and to the point. Really helful – thanks once again

  • Juan says:

    Another winner from Shane and his Thrive Team.

  • Martin B says:

    Another great video Shane… Thrive just gets better and better, Thanks

  • Kirk says:

    Didn’t get the pdf after clicking share button. That never works for me on your site for some reason.

    • Shane Melaugh says:

      Sorry about that, Kirk. We’ll try to fix this so it works more reliably. What browser were you using when you tried this?

  • Alexandre says:

    We can create pages like that with Thrive Themes? This one with the video on top of the page… this is awesome!

    • Shane Melaugh says:

      This is a video post format. Currently, FocusBlog, Squared, Voice and Performag support post formats, among our themes. Depending on the theme, the style will be different and the one we have here is a custom style for our site.

  • Mark says:

    As an avid fervent fan of yours Shane, where I feel so privileged to have come across not only your incredible product, but your outstanding service and great advice, I have to respectfully disagree with your comment on this video regarding auto-play. You say that when people say it’s annoying and intrusive, then you mention that this is ‘wrong’, you simply can’t speak for others and how they feel. I HATE auto-play and I’m in the group of believing that it is indeed intrusive and annoying. That’s how I and numerous others feel. But to speak for me and these others who dislike it by telling us that this is ‘wrong’ is actually….well, wrong!
    Yes you’re right we have to test and by only doing that, we can judge whether it’s working or not. Yet, I never put my videos on auto-play and have never had people complain after all of these years. I want my audience to be allowed ‘click play’ on their own when they’re ready. πŸ™‚

    • Shane Melaugh says:

      Hello Mark,

      Thanks for your comment. I’m not saying that your sentiment about auto-play is wrong. Everyone has the right to feel and think about it however they want. All I’m saying is that both people who claim that using auto-play is bad for your conversions and people who claim that using auto-play is good for your conversions are wrong, because neither of those statements are true. I’m only talking about it in terms of conversion optimization, no in terms of how individuals feel about the topic.

    • Dean P says:

      Autoplay is used largely when you have something appearing at a particular time – That way the reveal happens at the right time.

      Personally, I think it depends on if you’re using a content reveal or not.

  • Mark says:

    Hi there Shane,

    Thanks indeed for taking the time to reply and to clarify. especially on a weekend where you should be out relaxing. πŸ™‚

    If I misunderstood you in the video, then please accept my sincere apologies.

    I’m just happy that you yourself allow us to click on your videos ourselves when you have something to teach and/or share, and for that I thank you!

    PS. I could not submit my reply right under your response as my java – script was turned off – sorry.

  • Ling says:

    Thank you for a clear breakdown of a video sales page and some great insights. I like your take on “auto play” – different audience has different preference and the only way we know and find the most optimal option is to understand our market and test. The content reveal element is smart… definitely will try that in the future!

  • Dan says:

    Hi Shane,

    Having recently purchased my first plugin from you (Thrive Leads) I’ve now started reading through/watching some of your blog posts.

    I am really enjoying your material and find it very useful/tactical.

    Just a quick question from me, if you are willing to share…

    Are you able to write up a post that describes your current toolbox? I am particularly interested in what you use to create your own videos. They come across very clear, good lighting, good sound… I would love to be able to create something similar.


    • Shane Melaugh says:

      Hello Dan,

      I’ve written an extensive post about how to do online video here. Plus, you can also get a resource list and video tutorial about my setup here.

  • David P says:

    Why can’t you design a theme accepting a video background?

  • Fazle Rabbi says:

    Hello Shane,
    This is really a great tutorial for making video landing page. I just love your video. Your video resolution, sound quality and the way of speaking is excellent. Will you suggest me how can I make this kind of video and what kind tools I need to make this type of video tutorial.

    • Shane Melaugh says:

      Hello Fazle,

      Thank you very much! You can learn more about the tech I use for my videos here. Apart from the tech, it’s all about practice. I’ve been making videos regularly for about 6 years now. I’m bound to be reasonably good at it, at this point. πŸ™‚

  • Rosa says:

    Very interesting your landing pages. Congratulations!

  • Nilson Silva says:

    Great article, a good sales page helps us convert so much more, thanks for sharing!

  • Zane W says:

    Hi there, I’d like to know how to incorporate a shortcode from WP Simple Pay Pro into a “buy now” button within my ThriveThemes landing page? Thanks!

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