Thrive Quiz Builder Just Became Even More Powerful for Email Segmentation

Hanne   221

Since the release of Thrive Quiz Builder, we've been adding new features such as the Right/Wrong Quiz and the possibility to copy quiz questions, but there was one much requested feature we weren't able to implement yet... Until now!

The possibility to add email tags based on each answer.



Since making this video we've added MailChimp, ConvertKit, KlickTipp and Drip to the list of supported tag-based email services.

You might also notice that the editor looks different, this is because Thrive Visual Editor has been replaced by Thrive Architect. 

For up to date tutorials, please check our Thrive Quiz Builder knowledge base articles.

We Love Your Feedback


Question: Do you have plans to be able to assign autoresponder platform tags based on answers to questions?

I would love to retire what I'm using now for Thrive Quiz Builder, because your support is stellar and your products are all so robust.

Michael D ,

Connecting active campaign tag to each answer (not just result) would be really valuable.

Kristian ,

Nice addition. I'd like to be able to tag an Infusionsoft contact record based on what answers the user picked. This is the main feature missing for us.

Tom Nunamaker ,

Thank you for the reply, Hanne. I did watch that video. It allows me to tag folks at the end, as you describe. However, I want to tag them based upon the answer to each question.

Nick Liberati ,

Why Tags?

Several email services such as Active Campaign, InfusionSoft or Aweber use tags to allow you to do advanced email segmentation

You'll have the possibility to start specific follow-up sequences based on the tags that are added when someone subscribes (or when a contact record gets updated).

How To Use the Tagging Feature?

For a full tutorial with screenshots, click here.

  • Update Thrive Quiz Builder to the latest version.
  • Go to the Thrive Quiz Builder dashboard and create a new or edit an existing quiz.
  • In the questions editor add or edit a question and switch the tag toggle to the right.
  • You'll now have the possibility to create a tag for each answer.
  • Make sure to add an opt-in gate or an opt-in form at the end of your quiz.
  • Connect the opt-in form with InfusionSoft, Aweber, Active Campaign, Drip or MailChimp  through API.
  • That's it! 

We hope you like this new feature in Thrive Quiz Builder!

Questions? Leave them in the comments below!

PS: Did you know you can now also get notifications when someone completes a quiz?

by Hanne  April 26, 2017


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  • Thank you Hanne. Another excellent move! I will be using this to gather intelligence and segment people in a more granular way according to their position in the marketing funnel for one of my clients. In this way, we can be much more specific and personalized than simply using categories.

  • Hi Hanne! This looks awesome. ConvertKit is tag-based, but sometimes it has issues with externally-created tags. Do you know if this works with ConvertKit?

  • Hanne, thanks for sharing this video! Your English is great, however we like to say CATegory here in the U.S. 🙂
    Wondering if this feature works with ConvertKit. Also, wondering if the reader is already on my list, could he/she be tagged without an opt-in?

    • Hi William,

      I’ll try to remember for the pronunciation, can’t promise anything though 😉

      For the moment, ConvertKit is not supported yet.
      And without opt-in this would not work. So if somebody is already on your list and opts-in again, the information would be updated. But they would still have to opt-in again.

      • Hanne, I love watching you more because you mispronounce “category”. 😉

        And thanks for the great tagging feature.
        I will have to see if it works with AgileCRM’s tags and segmentation features.

      • Hi Andre,

        For the moment it works with InfusionSoft, ActiveCampaign and Aweber 🙂

  • Hanne,

    Just so you know: In English, the word “category” is pronounced “KATA’gory” not “Ka’teg’ory.”


    • Hi Dan,

      Because we have to start somewhere 😉 and we did so based on the demand. Now I’m counting votes.

  • This feature does NOT work with MOST email services.
    Here’s how you can easily make it work for ALL email services:
    (Topic has been closed)

  • This could be really useful in the near future. I’m just getting started using the quiz builder. I watch anything Hanne sends out. Her accent is awesome. I could listen to Hanne talk all day

  • Hanne, this is a great addition. Being able to tag makes it possible to segment and send more targeted messages. I am going to be using this to better segment my weight loss / fitness website so I can build different funnels for women and men. I think this will really help.



  • Quick Q: Can I send traffic from my email list to a Thrive Quiz to update the current subscribers with the tags, or is it only for new subscribers added via the Quiz?

    • Hi Kristoffer,

      Yes you can, but they would have to opt-in again at some point.
      But when they do, this will update the existing list with the new information.

      • Hanne,
        So here is an idea that puts this new feature on steroids…
        How about adding support for Thrive Quiz Builder to Segue on both the front and back end? It would work like this…
        Send an email to my list in active campaign inviting my list to the quiz. Link actually goes through Segue to pass the email address to the quiz environment.
        User takes the quiz.
        When the user gets to the results page, Segue is triggered to update Active Campaign with the new tag data from the Quiz. Maybe even the quiz result or score, too. No actual re-optin is required.
        These features would allow us to use the Quiz builder to paint a picture of our list…and it is something that no other system currently does, so far as I know.
        What do you think?

        P.s. The front end could be done with a passed URL parameter rather than Segue.

      • Hi Mark,
        I had also thought about the segue link for this purpose 🙂
        But this is not something that’s currently in the development queue… But I’ll add the suggestion! Thanks

  • This is an absolute game changer for me. I’m hoping it integrates well with! If so, I know what I’ll be doing for the next week: building quizzes! Hoping to get accepted to the affiliates program as well so that I can get all of my clients and readers to pick up Quiz Builder.

  • Hi Hanne, thanks for another amazing feature. I see you didn’t have a splash page. How can I do this also? I want people to be able to click a button from my home page and go straight into question 1, on another page (I don’t want it to take up space on my home page, and I don’t want people to have to click twice – once on the home page, and once on the splash page – to take the quiz). Thanks so much, Michael

    • Hi Michael,

      Indeed that’s a good reason not to have a splash page.
      You can either use the “build from scratch” template (that will not include a splash page) or you can simply delete the splash page by hovering over the splash page card in the quiz structure overview and hit the little trash bin in the upper right corner.

  • This is a great step forward!

    Some other features I think would make great additions:
    a) being able to collect open/long form (vs multiple choice) answers in an email service (ie assign answer to a custom field within the email service)
    b) being able to use open answers in following questions (ie open answer becomes a variable)
    c) being able to collect contact details up front (or even along the way) so if the if the quiz is not completed you still have the data in your email service from the answers that were provided before the quiz was abandoned

    Keep doing great things!

    • Hi Simon,

      About the open answers, this is not something we plan on implementing in Thrive Quiz Builder. The reason for this is that Thrive Quiz Builder is made for quizzes, not surveys.
      For collecting the email details up front, I can see how that could be useful. Thanks for the suggestions

  • Excellent upgrade as usual. I can “soon” get away with just ThriveThemes. My vote for Convertkit integration with the new Quiz builder tag feature.

  • Hanne, I think it would be great if you could also assign a tag to the different outcomes in a category type quiz (step 1 in quiz builder). This would remove the need to tag individual questions for this quiz type.

    • Hi Bert,

      You can add a tag to the opt-in form, so this is basically adding a tag to the category when you’re using dynamic content 🙂

      • Sure, but this means you need to make a separate opt-in form for each category (I have a quiz with f.e. 7 categories), which is a lot of extra work + this wouldn’t work (in my current understanding) if you put the opt-in form before the results are shown.

      • Hi Bert,

        I hear you. I’m just making it work for you right now 🙂
        To answer your questions, yes you would need to create an opt-in form for each category and use the dynamic content feature.
        From there you can use the import button to import dynamic content from one results page to another (and copy the content), this means it would only take a few seconds to copy it for the different categories and change the tags on the opt-in form.
        For the opt-in form BEFORE the result (= the opt-in gate) you can do the same by using the dynamic content on the opt-in gate..

        Please know that I did understand and took note of your request 🙂 I just want to make sure that this feature request is not holding you back to create the quiz set up you want!

  • Awesome!!! I was trying to figure out how to do this a week or 2 ago…. All we need now is ability to use FB custom audience using FB Standard Events.. .and this will be the Holy Grail of Quiz Plugins… 🙂

  • Will this only add new tags into AC or will it pull existing tags into our Quiz Builder so we can just select an existing tag for that quiz answer?

  • Hi Hanne, great video, very straight to the point, and it shows the extra work you put in creating mock quizzes and show ideas on how people can use this. Well done.

    One question: does this work for sending tags to Drip?

    • Hi,
      Thanks 🙂
      Drip is not yet supported but is on top of the list of new integrations so keep an eye open for future releases.

  • This new feature is amazing! Question though, will there, or is there a way to add a text field? For example, I want to ask what zip code/postal code someone is looking to buy a house in.


    • Hi Josh,

      No that’s not something we’re working on for the moment.
      Maybe you can use a multiple choice question with the areas you’re serving? Or have the “phone” field in your opt-in form ask for the zip code?

  • Great feature update! Trying to figure out how I could send existing subscribers through this without them having to optin again. Is it possible to pass the contact’s email address as a variable in the URL and have that load as a hidden field or something like that? And ideas for using this with existing subscribers?

    • This is a feature we would be really interested in also. Tracking referral data through query strings would be really handy too.

  • Excellent addition. As soon as I saw this video my mind just exploded with all the possibilities! Keep up the awesome work. We love you guys!!

    • That is a really good question. What if you want to use the power of quizzes to gain insight with existing customers, meaning no opt-in.

  • This is very exciting: I’m writing here since I have a question but I’m not sure I will hear from you. Is there a way, during the quiz, to give feedback based on the answers of the participants. For example, when someone answer question 1 with answer A, I could give them feedback on that answer wether it is the correct answer or not.
    Q1: What colour is the sky?
    A. Blue
    B. Green (selected)
    C. Haven’t looked in a while
    (Before going to next question: “Whoa, you need to go out more often my friend…”
    Do you see what I mean? Hopefully you do because we are that close to upgrading to your quiz platform!!!

  • Thanks Hanne this is what I call awesome cheese ! Think I will try to implement the tagging in combination with categorisation in the quiz my welcome series. Great post !

  • Hey Hanne, is there a way to opt in the person before they start the survey? Or is there a way to opt them in before they get their results – to “force” them to sign up?

    • Hi Patrice,

      Yes you can use an Opt-in gate, this will force people to opt-in before seeing the results 🙂
      You could also set up an opt-in form before the quiz (but in that case it will not be part of Thrive Quiz Builder , but you can set it up with Thrive Leads and have the after opt-in URL be the first question (the page where you inserted the quiz without using a splash page).

  • Hanne, I have been experimenting with the Quiz feature. It is awesome. You know what would be even more awesome? To be able to tag someone based on their results!!! So, I could trigger a specific campaign based on their results not just on some of their answers.
    If there’s a way to do this that I might have missed, let me know!!
    Thank you!!

    • Hi Patrice,
      We agree and this was even available before the answer based tagging 😉
      The easiest way to do that is to add a tag to the opt-in form and to use the dynamic content so that you have different opt-in forms (and thus different tags) based on the result on the opt-in gate or on the results page 🙂

      • Thank you!! That’s exactly what I was looking for! Brilliant!!!

  • To anyone who is reading this comment: this is the best quiz plugin integrated with an email responder (ever). We are using Infusionsoft and it is the shiz. Thank you to the Thrive people. This is just awesome!!!

  • Hanne, I see you are still active here so I’ll go ahead and ask you my question: from a user perspective, I am trying to pass the information of the user provided on the opt in gate to the results page so if there’s a lead generation offer on the results page, users wouldn’t have to enter their info again. But it isn’t working since, as long as the survey goes, the URL doesn’t change.
    Would there be a way to passes the user info from the opt in gate to the results page and be able to make an offer on the results page without having them fill name and email again?

    • Hi Patrice,

      No this is not an option… My question is, why would you want to have people sign up twice?
      If you get the information with the opt-in gate, it doesn’t make much sense to me to have another opt-in form on the results page (but maybe I’m missing something here)…

  • I think I understand your question better.
    We want the prospect to give us their info to have their results. Which makes sense. But then, if we make an offer on the Thank you page, we don’t want to have to ask again. People might also give a different email address and mess up the while back end experience.
    This is the only thing missing to make thus perfect: Opt-in gate survey (name+email) > Thank you page with new offer (one click opt-in)

    • Hi Patrice,

      I think you might miss the option to use the dynamic content on the opt-in gate.
      This way, you ask the email information on the opt-in gate (before showing the results), but in your email service, you already know what their results are. This would allow you to then send the right offer to the right people (without asking AGAIN for the information)

      Eg. If you have Beginner, intermediate and advanced category as a result and you use the dynamic content on the opt-in gate, you will (even before the user has seen the result) be able to start the “advanced” follow up or “beginner” email sequence.

      If you want to have two different offers between the opt-in gate and the result page, than yes the only option is to ask for an email again.

  • Hanne, you are a real trooper. Thank you so much for taking the time to respond to my replies.
    In fact, I have used the “the dynamic content on the opt-in gate” and this is exactly how we are using it: triggering the appropriate email based on their results (super happy about that).

    It really is what I mentioned before: when, at the end of the survey, there is nothing, it feels like it ends flat. Like nothing happens. And that is why, we were offering something on that page – could be the same thing we offered in the personalized email, it doesn’t matter since they are still on the survey platform at that point – or another offer. But, it would really be awesome to be using this opportunity to offer something with an easy click.
    Really, the whole thing for me is user experience: the user takes the time to answer the quiz, they give us their email, we give them results based copy but then, on the website itself, it falls flat.
    It would be so dynamic and so helpful to be able to put an offer and make it a one click thing. Especially since they’ve been clicking through the survey and since they’ve already gave their email address.
    Ok, I don’t want to sound like I can’t let go but I find it hard to be stopped at this point.
    Do you think it could be something that could be experimented and added as an future feature? Or, honestly, this is just out of the question?
    Thank you again for being so responsive. Super appreciated.

    • Ok Patrice good to know you’re using the dynamic content and the quiz looks good!

      One last thought 😀

      How about making the button a download link rather than a signup link. So that when somebody clicks on the “Yes I want this” they see the guide.
      Because, like I said the one click opt-in is not an option right now and I can not promise this will be an option any time soon.

      But having that button open the PDF/freebie would make for a very valuable results page (plus you already have their information from the opt-in gate and can even deliver the thing through email too)

      Hope that will tick all the boxes 😀

  • Hi Hanne

    Do you have replay webinar for “How to Take Advantage of the Infinite Segmentation Power of Quizzes in ActiveCampaign” . I couldn’t attend it. I hope you will give the replay link here.

  • You mention that you do not support mailchimp because it is “group based” rather than “tag based”…

    What is the difference between “Group based” and “Tag Based”?

    I would love to use the mailchimp groups (or other text fields) for quiz based segmentation.

    Thanks.. Michael

    • Hi Michael,

      Groups in MailChimp have to be created in MailChimp and then you can access them from Thrive Leads. You can not push people into a group from within Thrive Quiz Builder as is possible with tags.
      But you can still segment people in groups on the opt-in form by using the dynamic content on the opt-in gate

  • Hey Hanne, great one! Kudos to the team.

    One feature that would be brilliant too – for each response on the question no. 1 we can write a predefined analysis. Same thing for question no. 2, etc. That analysis isn’t seen when the quiz taker chooses the response. At the end of the quiz we compile all those analysis (based on the responses) into one text – some sort of customized report.

  • I like the quiz and need it for lead generation for Mautic. Mautic has 90.000 installations now. Do you plan to integrate it? This would great.

  • Hello Hanne,

    I would REALLY appreciate it if you forwarded this feedback to Shane. I am a huge fan of Thrive and have been using and championing Content Builder and Leads to contacts and clients since the moment those products showed up on the market.

    First, the positive stuff: Thrive Quiz Builder’s “quiz-building” UI is by far the most thoughtfully designed quiz building interface I’ve found on the internet.

    Every other product I’ve found and tried (and I’ve tried most/all of them) has an interface that treats building a quiz like building a form.

    Every one of TQB’s competing products makes mapping the branching logic and assigning each answer to an outcome a HUGE pain in the ass.

    In comparison, TQB’s flow-based UI is BRILLIANT. It is the exact right UI for this kind of product.

    But here’s the thing: While Quiz Builder is the best product on the internet for building a wide variety of quiz types, it is the worst for actually getting business value from the quizzes themselves.

    So unless I’m a media company that can monetizes quiz traffic with ads, here are the three most important jobs an interactive quiz must do to be truly valuable:

    1. Segment everyone who finished the quiz into a “bucket” or “segment” based on their quiz outcome and store that outcome with the customer record.

    2. Gather extremely useful information on prospects and customers and push it into a customer database like an email app and/or CRM.

    3. Drop a retargeting pixel on everyone who finishes the quiz and ensure that retargeting pixel sends the most critical information to the ad platform: which “bucket” did “Quiz Taker X” land in?.

    Right now, TQB does a decent job at #1, though it does it less well than every major competitor.

    It only kinda supports #2 if I’m using one of the three apps TQB has direct API links to. I’m not using any of these apps, and neither are any of my clients (venture-backed tech companies).

    And TQB doesn’t even support #3, which means it’s literally not possible to retarget prospects in the most accurate (and obvious way).

    It’s not like any of this is new information. Every single one of TQB’s major alternatives offers 1, 2, and 3.

    The fact that TQB does not support these fundamental jobs (and that, according to a few threads in the support) has no near term plans to do so raises the possibility that Thrive is not actively developing this product or committed to improving it.

    If that is the case, it would be both a huge disappointment to us (your customers) AND a huge wasted opportunity to you (your company).

    You’ve planted the seed of the absolute best quiz building app on the market, but it has not blossomed yet.

    From the outside at least, it does not look like you’re giving it the resources it needs to reach its potential.

    As an added note, I would HAPPILY pay a monthly subscription (between $99-$250/month!!) to replace LeadQuizzes, Outgrow, or with a version of TQB that meets those basic requirements effectively.

    And I would evangelize it like crazy on my blog and in the guides and courses I’m writing.

    Just my few cents.

    • Hi Dan,

      Thanks for taking the time to write to us.
      First of all, I want to make clear that we are committed to improving the product. We are not adding any new features right now because we are putting all the resources towards TCB 2.0 but this is temporary.
      During this time we’re still actively listening to what our customers’ requests are so that we can develop the most wanted features first.

      Can I ask you what email system you and your clients are using?

      For the retageting pixels, I agree that this would be very valuable and it’s definitely a feature that would make power users very happy.

  • Not sure if you are still answering questions here (I hope so!) but I ws wondering: if I add social share buttons on the results page of the quiz, is it possible to share the specific results that the user received? If, for example, this is a personality quiz, when they receive their results and they are TYPE A, is it possible for the user to share THAT results on social? Or do they just share the quiz access?

    • Hi Patrice,

      The user can share a social share badge, that badge would have HIS results on it (if you use the tag %RESULT% 🙂

  • Hi Hanne. This quiz builder looks like it could do a lot for my business. I sell online courses and I want to know if, after someone opts in at the end of the quiz, if the results/thank you page can be linked up to a product/sales page of my choosing?


    • Hi Hugh,
      Yes that’s possible. You can use the dynamic content to show any content on the results page depending on the answers so this could be a buy button or a link to your sales page.