New API Connection Feature Added to Thrive Leads!

Thrive Leads has been updated with a major new piece of functionality, that opens up many new possibilities. Here's a first look at the new API connections feature.

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When you update Thrive Content Builder and Thrive Leads to the latest version, you'll see a new way to integrate with your favorite online marketing services in the "API Connections" feature.

Up until now, you could connect to autoresponder services by pasting the HTML code of signup forms generated within those services. That's still possible, but we've now also added the option to connect via API, to these services (click the links to see the setup tutorials):

SG Autorepondeur

Plus, with the API connection, we've been able to new services and options that weren't accessible through the HTML form method:

Why API Connections?

For most autoresponders and email marketing services, the HTML form method of integration worked without issues (and still does), so why did we add these API connections?

There are a few advantages, some of which will become clear with future feature releases. One advantage is, of course, that the feature enables connections to new services like GoToWebinar and MailPoet​.

In the case of GoToWebinar, you'll usually want to sign up new leads to a webinar event and a mailing list at the same time​ - something that can now easily be done thanks to the API feature.

In some cases, setting a custom Thank-You page to show to new leads after they sign up is quite complicated or even impossible (looking at you, MailChimp). That's where another advantage comes in: when using an API connection, you can set a custom thank you page that overrides whatever is set in your autoresponder service.

Finally, there's a convenience factor: you no longer have to find and copy HTML forms whenever you create a new opt-in form on your site. Once connected to a service, any future form integrations you create are much quicker and easier and you don't have to leave your WordPress admin interface to do it.

Check out the links above to see tutorials for the services you want to integrate with and let us know your thoughts about this new addition by leaving a comment below!

Shane

Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn’t plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

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