Thrive Leads has been updated with a major new piece of functionality, that opens up many new possibilities. Here's a first look at the new API connections feature.
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When you update Thrive Content Builder and Thrive Leads to the latest version, you'll see a new way to integrate with your favorite online marketing services in the "API Connections" feature.
Up until now, you could connect to autoresponder services by pasting the HTML code of signup forms generated within those services. That's still possible, but we've now also added the option to connect via API, to these services (click the links to see the setup tutorials):
Campaign Monitor
Plus, with the API connection, we've been able to new services and options that weren't accessible through the HTML form method:
- GoToWebinar
- MailPoet
- Signing up new leads with WordPress user accounts
Why API Connections?
For most autoresponders and email marketing services, the HTML form method of integration worked without issues (and still does), so why did we add these API connections?
There are a few advantages, some of which will become clear with future feature releases. One advantage is, of course, that the feature enables connections to new services like GoToWebinar and MailPoet.
In the case of GoToWebinar, you'll usually want to sign up new leads to a webinar event and a mailing list at the same time - something that can now easily be done thanks to the API feature.
In some cases, setting a custom Thank-You page to show to new leads after they sign up is quite complicated or even impossible (looking at you, MailChimp). That's where another advantage comes in: when using an API connection, you can set a custom thank you page that overrides whatever is set in your autoresponder service.
Finally, there's a convenience factor: you no longer have to find and copy HTML forms whenever you create a new opt-in form on your site. Once connected to a service, any future form integrations you create are much quicker and easier and you don't have to leave your WordPress admin interface to do it.
Check out the links above to see tutorials for the services you want to integrate with and let us know your thoughts about this new addition by leaving a comment below!
This is awesome news!
I agree! 🙂
Hi Shane,that’s a great update especially custom thank you page feature.
I also noticed content lock short code element and its integration with api auto responder.
You haven’t explained about it.
A post about this feature is coming soon.
This is a very pleasant surprise! Thank you!!!
Glad you like it, Chik!
The Thrive Team never ceases to “WOW”. Great job as always.
Thank you, Lamont!
Requesting Sendy API in a future update. They have a full API.
Hi John,
Okay, noted. If there’s enough demand for it, we’ll add it in a future update.
We too, would like to vote for a Sendy API addition. Sendy is a script interface to Amazon SES. We are just beginning with Sendy and Amazon SES, but it is supposed to be a highly reliable and cheap email service. It is usable with all of our brands and/or also can resell access to the services provided.
I do not mean to insult, but Thrive always releases some amazing shiny objects. The difference between Thrive and the competition is that EVERYTHING conceived within the Thrive organism is CONVERSION-FOCUSED, exactly what we needed, a melding of design plus marketing, allowing us to Thrive in the marketplace.
Let’s hope that your competition continues their long naps.
Please consider the request. Be Safe.
Thank you for the request and the kind comment, Dan!
Another +1 for Sendy, Shane 🙂
And keep the quality posts coming, you never fail to give great ‘no hype’ advice.
Thank you very much, Matt!
Wish it integrated with Infusionsoft….
Infusionsoft integration is coming very soon. They have a really awful API, from what I understand. But we’re hard at work wrestling it into submission.
That’s funny. My update included Infusionsoft
Sempre grandi novità . Grazie
PS: come mai da qualche giorno non si vedono le icone?
Grazie per il tuo commento! Ho provato Google Translate, ma non ha aiutato a capire completamente la tua domanda. Scusi.
wow – great news
Glad you like the new addition, Juan!
This is pure awesomeness guys! I recently got Thrive Themes and was developing a site and then unfortunately found out there was no Mailpoet integration. Now there is, this is so great!!
Thanks for your comment, Michiel! Looks like the new feature came right in time for you. 🙂
Thank goodness! I prefer using the api instead of having to copy and paste the code all the time. Great job!
Thank you, Eddy!
Great update! Requesting Webinar Jam Studio API.
Thanks for your comment. Request noted.
excellent. just updated today. Any chance of including 1shoppingcart and GVO? I use both as my AR service for different businesses.
I am frustrated that the html code from 1shop is not responsive. I’d like to integrate with Thrive so it all looks consistent. Thanks!
Hi Harvey,
If there’s enough demand, we’ll add integrations for new platforms in future updates.
Would love to see constant contact added. I don’t really care for their platform, but I work with quite a few small businesses that use CC and would like to add TL to their sites.
Thanks for your comment, Matt! If there are enough requests, we’ll add it in a future update.
So what about Infusionsoft? You are using it?… BTW nice work on the plugin!
Infusionsoft is coming very soon. They don’t make it easy to create an integration, so it’s taking a bit longer than the others.
It’s amazing! In Mailchimp will be great to check for single optin
Thank you for your comment, Renzo!
Huge, wonderful time saver!
Thanks, Danno!
Sorry to be so ignorant, but what’s an API anyway?!
Hi Lucy,
As a non-programmer, the way I understand it is that an API is basically something that makes it easy for different applications to “talk to” each other. APIs are made specifically to make different software products work together in various ways.
I thought you were a programmer. Surprise, surprise. 🙂
Great update, btw. LOVE IT! 🙂
Just curious: what do you in your company? 🙂
Oh, I don’t work here, I’m just the mascot. 😛
Just kidding, of course. I’m in charge of marketing and content and some management and whatever else needs doing, that isn’t related to programming.
Shane, excellent additions and as always- ahead of the curve. With this new feature and the announcement that Automattic has acquired WooCommerce, I am anticipating some very exciting times ahead. Keep up the #awesomeness!
Thank you, Miles!
Be great if you could add SendinBlue API to your list of included services.
Thanks for your comment, Dennis! I’ll add it to our list of requested services.
Would love to see Campaign Monitor added as well.
Thanks for your comment, Darryl! If we get enough requests for this, we’ll add it in a future update.
Yes, Campaign Monitor, pretty please! 😀
Campaign Monitor would be awesome please! Currently using it but would love to integrate with my Thrive leads plugin as well.
Yes Campaign Monitor Please Shane.
Thank you for your vote, Matt!
Would love Campaign Monitor integration!
Hi Shane,
Great new features, but please don’t ever stop using the html option. We use Instant Customer for all auto-responders (and a lot more) and it’s always overlooked when it comes to integration.
Thrive Leads is the ONLY WP plugin I’ve been able to find where it integrates seemlessly without us having to mess with the code. This has been a god send to getting stuff implemented quickly and with no technical input so I’ve become very attached to it!
We now won’t use anything else except a Thrive Theme and your plugins on any WP site we create. They just plain work and are so easy to use.
Keep up the great work!
Hi Simon,
The HTML integration isn’t going anywhere, don’t worry. Integrating via HTML forms works great in many cases and while API connections have their advantages, there are also some things that are more easily done with the HTML form method. So we are definitely going to keep both options, going forward.
Beyond Awesome. When I saw this feature in thrive leads yesterday I was looking for a place to say how pleased I was–glad you sent this email.
Kudos–this is a game changer–I was having small issues and now it not only works easier but dare I say slightly faster.
Now I hear a custom thank you page is an option..even better.
Thank you for this comment, Andrew!
Great work. Thanks for that. it’s more easy to work with MailChimp and bring more possibilities.
Thanks for your comment, Frederic! Glad you like the new feature!
great work, as usual, Shane. Thank goodness someone is making it easier to work with Mailchimp!
Thanks for your comment, Lewis!
Great feature and much user friendly
Thank you, Sim! Glad you like this addition!
Wonderful, have been waiting for this since day 1. Any luck with sendreach?
This is the first request for it so far, but if more people request it, we’ll look into integrating with that as well.
Will this api and leads functionality be retrofitted into the thrive themes focus groups? I find myself wanting to do ab testing there as well.
That’s part of the long-term plan, yes. It will take a while before this becomes a reality, though.
Would be nice to have a short video on this to show how to get most out of it all.
Hi Bert,
Please click the links for the services you want to integrate with to see short videos that show how to use them. 🙂
Active Campaign API, Seriously??
You guys rock!
Yep! 🙂
Darn Shane, just left Mailchimp for not being able to use a custom page. Changed to Freshmail -which is really powerful and user friendly- for this and other reasons. Not many paople know Freshmail but I hope you will get more requests 🙂
Perfect evolution of your plugins. Chapeau!
Thanks for your comment, Charles. Never heard of Freshmail, but I’ll check them out.
Hi Shane,
Im looking actually around for the best newsletter system for my needs and also checking Freshmail, which seems impressive. But I bought Thrive leads, so My question is: it is compatible with thrive leads, trough API, or any other way to connect each other (HTML signup)? Thanks for your help!
We don’t have an API integration with Freshmail, but it will work with the HTML integration method.