The Asset Delivery feature is one of the biggest new additions we've made to the Thrive Leads plugin since its release. With this feature, you can now automatically send links to your downloadable opt-in offers to new subscribers.
Watch the video for a quick overview of the feature.
The Asset Delivery Advantage
With the Asset Delivery feature, you can associate one or more downloadable files with any opt-in form you create in Thrive Leads. This comes with two big advantages:
1) You can make highly relevant opt-in offer such as content upgrades and automatically send the right download links to new subscribers.
2) You don't have to set up a separate thank you page, separate list, separate follow-up sequence etc. for each new opt-in offer you create.
Another advantage of this feature is that it can "upgrade" a simple autoresponder system. We generally recommend ActiveCampaign for email marketing because it uses a tagging system and makes it easy for users to create audience segments and send highly relevant messages.
However, if you use a list-based autoresponder service, things are a bit different. If you have to create a separate list of subscribers for each one of your opt-in offers, you soon run into trouble (and you also pay too much, as any subscriber who signs up for more than one list will be counted more than once). Asset Delivery is the solution to these problems!
Reaching the Inbox, Every Time
With the Asset Delivery feature, you can potentially send links with download emails to every new subscriber who opts in. Since the server that hosts your website is not an email server, that could quickly lead to problems.
Basically, lots of emails being sent through your WordPress site is a recipe for getting those emails caught in spam filters.
Both of these are email delivery services, built for exactly the kind of use case presented by Asset Delivery. And even better, both have very generous free tiers. With Postmark, you get 25,000 free email credits when you sign up and with Mandrill, the first 2,000 emails you send are free.
Both services are excellent for ensuring that your emails get delivered without you having to worry about the technical details.
What About Confirmed Opt-In?
When someone signs up through a Thrive Leads opt-in form that has an Asset Delivery group assigned to it, they will receive the email with your download links immediately.
You may be wondering: what if you use a confirmed opt-in process (also known as "double opt-in")?
The short answer is that using Asset Delivery changes nothing about your email autoresponder setup.
Thrive Leads will send the Asset Delivery email, as you specify and it will send the lead information on to one or more of the services we integrate with. What those services do with the new lead is outside of our control.
If you pass the new lead on to an autoresponder with a confirmed opt-in setup, then your new subscriber will receive the Asset Delivery email and the opt-in confirmation email at the same time.
My recommendation is that you use the Asset Delivery feature only with a single opt-in process. For confirmed opt-in, it makes much more sense to send the subscriber to your download page as soon as they click the confirmation link.
Custom Download Links, Download Pages & More
The typical use case for the Asset Delivery feature is that you send your new subscriber a link through which they can download something like a PDF report. However, that's not the only thing you can use the feature for.
As shown in the video, you can upload files using the WordPress media manager, but you can also use this custom URL field (also in the WordPress media manager):
By using the "Insert from URL" option, you can add a link from your Amazon S3 account, a link to a landing page (e.g. with an embedded bonus video) or any other link you want to include in the asset delivery email.
Update: New Flow in Thrive Leads (2.52 min)
Since we updated Thrive Content Builder to Thrive Architect, the Thrive Leads interface has also changed.
The video is showing the old interface, but here are the instructions for the new interface:
- Click on the form
- Click on the "Connect Form with Service" button at the top of the editor
- Connect your email marketing service through API
- Click the "enable asset delivery" box
- Select the asset group
Content Upgrades & More
As mentioned above, Asset Delivery in Thrive Leads is especially useful for creating content upgrades. And it's only one in a series of feature additions we're working on, all aimed to make content upgrades even easier and more effective for you.
What are your thoughts on this new feature? What else would you like us to add?
Leave a comment below to let us know!