Conditional Display is a game-changing feature that will transform your site visitors' experience and can drastically improve your conversion rates.
Watch this video (or read on) to learn three different use cases for Conditional Display and how you can use them to increase your sales, encourage more visitors to subscribe to your membership platform, and capture leads outside of business hours.
What is Conditional Display?
Conditional Display is a feature that’s available when you use the Thrive Visual Editor.
This means it’s available inside our Thrive Architect page builder plugin, but you can also use the exact same steps shown in the video when customizing templates in Thrive Theme Builder or when building content for your online courses in Thrive Apprentice!
The concept of Conditional Display is simple: Show specific content based on certain display criteria.And in this video, I walk you through three ways to get the most out of this feature. Let’s begin.
Use Case #1: Special Pricing for Existing Customers
You can use Conditional Display to create a discount on a new (or current) product for existing customers.
First, create a default pricing table that has regular, standard pricing for your products:
And then create a pricing table variation with discount pricing that can only be seen if the user meets certain display criteria.
This is a great way to boost conversions with your current customers — and make them feel special, because who doesn’t love a good discount?
Use Case #2 - Time-Constrained Content
You can also use Conditional Display to display specific content during business hours, and different content during non-business hours.
Let’s say your business doesn’t operate on weekends. You can create a display that communicates your business is closed if someone views your website over the weekend. To ensure you don’t lose the opportunity to capture new leads, include a Contact Form in your weekend Conditional Display variation that a visitor can fill in and submit, so you can contact them when your business resumes operations on Monday.
You can use this same feature to display special pricing on seasonal holidays like Christmas or Thanksgiving.
Use Case #3: Members Only Access
This use case is a personal favorite.
You can use Conditional Display to create gated content that can only be accessed by members of your platform.
For example, let’s say you have a blog post that’s available to paying members only, but you want to encourage non-members to sign up to your membership platform to access it.
Use Conditional Display to create two views. The first display variation only shows a portion of the blog post to entice non-members to sign-up in order to keep reading…
And a second display variation which loads the full blog post for current members to see.This is a simple, effective way to grow your membership platform and it’s super easy to build in either Thrive Architect and Thrive Apprentice.
Now, It’s Your Turn! Give Conditional Display a Try
As I mentioned earlier, Conditional Display is available in any Thrive Themes tool that uses our Thrive Visual Editor.
You can get any of these products separately, or get all of them together PLUS several other conversion focused plugins by purchasing Thrive Suite.