Would you like to know how much your content marketing efforts are really paying off?
Watch the video to find out about our new content marketing reports in Thrive Leads.
Content marketing is THE big thing everybody's talking about...
But how do you measure if your efforts are helping you grow your business? And how can you know exactly what worked and what didn’t?
Maybe you’re currently tracking the social shares your content gets or you’re looking at the number of comments to gauge engagement.
Imagine publishing a post with cute cat photos (like this one), chances are you’ll get a lot of shares and comments but will this help to grow your business?
Can you tell me how much a comment, tweet or a Facebook like is worth to your business?
If you had to choose between a post that gets 100 social shares or a post that generates 100 leads, which one would be the more valuable?
Indeed, the number of leads a piece of content generates is a much more accurate metric to calculate the Return On Investment (ROI) of your content marketing efforts!
This is exactly the information you get when you look at the content marketing reporting feature in Thrive Leads.
For each page or blog post you can see exactly how many leads it generated. No more guessing!
This will help you see what’s working and what’s not.
Here are a few examples about how to use this report to make your content marketing efforts more efficient.
Publish the Kind of Content That Generates Leads
If you sort your content by number of leads generated you can get a good overview of the posts that are converting visitors into leads.
Take a close look at the top content.
Can you find similarities?
Are all posts tutorial type of content? Informational? List posts? Long content?
What type of content? Text? Video? Images?
This will allow you to adapt the type of content to maximize your lead generation.
Only Pay for Good Authors
Maybe you’re not the one that’s creating content for your business, but you’re paying writers to do this job for you or you have a lot of guest bloggers.
With this report you’ll find out what writer brings in the most leads and which one doesn’t.
Increase Your Conversion Rate
Imagine the overall conversion rate on your website is 5%, not too bad!
But when you take a close look to your content marketing report you notice that some of your content converts at 20% while other content doesn’t convert at all.
Take a look at the content that is NOT converting.
Maybe your side wide opt-in offer is not relevant to this content.
That’s an opportunity to create a new opt-in offer that’s more in line with these pieces of content.
This will help you to increase your conversion rates on these posts and thus increase your side wide conversion rates at the same time.
It’s your turn now.
How will you use this new report to improve your content marketing? Let us know in the comments below!