Finally: Uncover the Value of Your Content Marketing Efforts

Hanne   32

Updated on January 7, 2020

Would you like to know how much your content marketing efforts are really paying off?

Watch the video to find out about our new content marketing reports in Thrive Leads. 


Content marketing is THE big thing everybody's talking about...

But how do you measure if your efforts are helping you grow your business? And how can you know exactly what worked and what didn’t?

Maybe you’re currently tracking the social shares your content gets or you’re looking at the number of comments to gauge engagement.

Imagine publishing a post with cute cat photos (like this one), chances are you’ll get a lot of shares and comments but will this help to grow your business?

Can you tell me how much a comment, tweet or a Facebook like is worth to your business?

Probably not.

If you had to choose between a post that gets 100 social shares or a post that generates 100 leads, which one would be the more valuable?

Indeed, the number of leads a piece of content generates is a much more accurate metric to calculate the Return On Investment (ROI) of your content marketing efforts!

This is exactly the information you get when you look at the content marketing reporting feature in Thrive Leads.

For each page or blog post you can see exactly how many leads it generated. No more guessing!

This will help you see what’s working and what’s not.

Here are a few examples about how to use this report to make your content marketing efforts more efficient.

Publish the Kind of Content That Generates Leads

If you sort your content by number of leads generated you can get a good overview of the posts that are converting visitors into leads.

Take a close look at the top content.

Can you find similarities?

Are all posts tutorial type of content? Informational? List posts? Long content?

What type of content? Text? Video? Images?

This will allow you to adapt the type of content to maximize your lead generation.

Only Pay for Good Authors

Maybe you’re not the one that’s creating content for your business, but you’re paying writers to do this job for you or you have a lot of guest bloggers.

With this report you’ll find out what writer brings in the most leads and which one doesn’t.

Increase Your Conversion Rate

Imagine the overall conversion rate on your website is 5%, not too bad!

But when you take a close look to your content marketing report you notice that some of your content converts at 20% while other content doesn’t convert at all.

Take a look at the content that is NOT converting.

Maybe your side wide opt-in offer is not relevant to this content.

That’s an opportunity to create a new opt-in offer that’s more in line with these pieces of content.

This will help you to increase your conversion rates on these posts and thus increase your side wide conversion rates at the same time.

It’s your turn now.

How will you use this new report to improve your content marketing? Let us know in the comments below!

by Hanne  December 3, 2015


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Leave a Comment

  • Cool reporting extension 🙂

    Just curious when looking at the back office in the video:
    What’s Thrive MI and Thrive Product?

    • That’s custom code that I put together for i) Getting overview and stats pertaining to support threads in the forum and ii) for capturing data as a custom post type for our product range.

  • Cool ! Before i needed to create a lead group for each post i create. Now, i can see the conversion of each post with your new feature 😀 Thank you 🙂

  • Nice feature!

    Another feature that I would LOVE to see if to measure Click Through Rate in the reports.

    In some of our Thrive Leads Lightboxes, Scroll Boxes, and Ribbons we don’t have an actual optin we are just encouraging a click from Point A to Point B.

    It would be nice to measure that action on those buttons so when we split test different design elements we can see what different copy, colors, images etc give us the greatest click through rate on that particular Thrive Leads Element.

  • Love this Hanne, thank you for sharing the functionality with us. I like the idea of knowing what’s performing, and what’s not. It means we can go back and tweak what’s not doing what it should until it does. Thrive Leads keeps getting better and better!

  • Keeps getting better and better. On the new feature, is it limited to posts and pages only or can custom post type content be measured too? Thanks again for making this the best value product in my toolbox 🙂

  • Insanely useful! Quick question…does anyone know what ‘unknown’ could mean in the source column of the content marketing report?

    • Hi Benoit, happy you find this useful! In the source column you find the names of all your different leadgroups, shortcodes and thriveboxes. Do you have one that’s named ‘unknown’ (or that you forgot to name)?

  • This was great thanks ROI is so important and the only way to know that is to know how your specific posts are doing. You always give great tips

  • Thanks Hanne – love the new reports. Out of interest, some of my results come up as “unknown” – what does that mean?

  • This is SUCH a useful addition – it makes it so easy to see which pages are getting lots of traffic with low conversions…so we can try a new lead magnet.

    But, I’m having a problem. No matter what I do, I can’t get the reporting for Conversion Report to show more than 7 days. The other reports work, but that one times out. Is this a known issue?

  • So in terms of conversion rates, you’re only talking about the conversion of a visitor to an optin lead relative to the blog post visitors optin from right? You’re not necessarily talking about the conversion rate of a sale, which would require additional tracking and analytics I use in a sales funnel for example. Do I understand you correctly here? I’m new to Thrive Themes/Leads and just learning how to use these tools. I’m very impressed thus far though.

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