How to Create Call to Action Forms & the New Multi-State Scroll Mat Templates
We recently introduced the Scroll Mat opt-in form type, which is large, attention grabbing and was extremely well received.
Now, we've added a new set of templates that combine the power of the Scroll Mat with the multi-step opt-in process. Watch the video to discover how you can use these new templates and how you can easily transform them from opt-in to call to action designs.
All of the templates shown in the video are available in the Thrive Leads plugin.
Opt-In or Call to Action?
Any form in Thrive Leads can be turned from an opt-in form to a call to action. It's especially easy with these new Scroll Mats as well as other multi-step templates, since they already show one or more buttons in the default state (instead of showing an opt-in form right away).
The only question is: when is it better to use an opt-in form and when is it better to use a CTA?
I find it useful to think of it like this: an opt-in form is really just a method for getting a visitor's attention.
There are subtle ways to do it (in-content forms, sidebar forms...) and there are highly attention-demanding ways of doing it (lightbox form, screen filler, scroll mat). But it all comes down to directing a visitor's attention towards a specific goal.
In most cases and for most businesses, the most valuable goal you can direct new visitors towards is the opt in, because that's what gives you the opportunity of building a relationship with them and turning them into fans and customers in the future.
But in some cases, it could be more beneficial to your business to direct that attention towards a specific link and that's where the CTA comes in.
If you're making use of the SmartLinks feature, it makes a lot of sense to use a CTA as the content you show to your existing subscribers. After all, it makes no sense to ask your existing subscribers to subscribe again. But showing them a bold and clear offer for one of your products or services can make a big, positive difference to your business.
Over to You
I hope you like the new Scroll Mat templates we've added and I hope this post has given you some ideas for using opt-in forms and calls to action on your site.
If you have any questions or feedback, please let me know by leaving a comment below!