Ecommerce & Content Marketing – Friday Website Review
In today's edition of the Friday Website Review we once again take a close look at a Thrive reader's website and find as many things to learn from it as possible.
The main focus in this example lies in two areas: how you can use content to generate more of the right kind of traffic and how you can optimize an ecommerce buying experience.
Links & Resources
The site from this week's review is Chikankaari here are the important links for everything mentioned in the video:
- Why I generally recommend removing auto-forwarding sliders.
- WordPress comment systems and what you can do against comment spam.
- How you can test CSS changes on your site (without needing to know how to code).
- Example of a site where you can "steal" color palettes for all your designs.
Recommended 'Safe' Fonts
One of the issues on this week's site was that the main text font just isn't very readable. Unfortunately, selecting a good font is quite a difficult task, so here's a list of some simple font recommendations. I call these fonts "safe" because while they won't win you any prizes for originality, these fonts are all optimized for readability and look great at any size:
- Open Sans
- Source Sans Pro
I also recommend looking for font combinations recommended by designers (such as one of these). Note that if you're using Thrive Themes or the Content Builder, you have access to our font manager feature which makes it very easy to choose and customize exactly the fonts you want to use.
I hope you enjoyed this week's website review! If you did, I'd appreciate a share. And as always: any questions and comments are welcome!