When we started Thrive Themes, our goal was to provide WordPress themes and plugins with a focus on marketing and conversion features. As we started building more tools and features for you, we realized that there's a greater goal we need to work towards... and today, we unveil the first step towards this greater goal.
One Dashboard to Rule them All
An immediate benefit of the new Thrive Dashboard is that there's less clutter in your WordPress admin area. We're not quite there yet, but we're moving towards the goal of having everything Thrive related under that one single menu item in wp-admin.
However, that's just the start. The bigger reason we created this Thrive Dashboard is because our goal is to provide you with an entire, cohesive suite of marketing tools for your WordPress website.
We envision a future where you no longer need to create a fragile patchwork of dozens of plugins from as many different vendors, struggling with compatibility issues and limited feature sets. Instead, we want to provide tools for all the major marketing tasks for your online business. And they won't only be cross compatible, they will also talk to each other, so that you can apply intelligent actions in one tool based on things that happened in a different one.
Like I said in the video, the dashboard is only a first small step in this direction. Over the coming months, we'll be extending this dashboard for you and you'll see our vision gradually come to life.
For now, let us know what you think of the new changes!
P.S.: To learn more about some of our changes, you can read about the new API integrations dashboard.