Assign Leads To a Specific MailChimp Group in Thrive Leads

Hanne   62

Updated on January 7, 2020

We added a new feature to Thrive Leads that you'll love if you're a MailChimp user.

You can now add your subscribers to MailChimp groups through the API connection in Thrive Leads. This makes it easier than ever before to use MailChimp groups and segment your list for more engagement.

Check out the tutorial video for detailed instructions.​


Segment Your MailChimp List 

The best way to get better open and click through rates is by sending messages that are highly relevant for your readers.

To be able to send specific messages to certain people on your list, you need to segment your list and the way to segment your list in MailChimp is by using groups.

We now made it possible in Thrive Leads to choose what group you want your subscribers to be added ​to, through the API connection.

This will allow you to save a lot of time and to make (better) use of MailChimp groups.​

If you're not using MailChimp groups yet, now is the time to start!

​Here are some ideas to segment your list:

  • Use multiple-choice opt-in forms to let your visitors segment themselves
  • If you have more than one opt-in offer on your site, you can add your subscribers to different groups (behind the scenes) depending on the opt-in form they submit. 

Once you added your subscribers to one or several groups, you can start sending specific broadcast emails to those people or (what's even more powerful) you can start sending super targeted follow-up automations.

We hope you like this new feature, and if you have any questions or comments, please leave them below in the comments section!

by Hanne  June 20, 2016


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  • Very good improvement ,
    Do you plan to incorporate this feature to Thrive Content Builder ?.
    Thank you.

    • Hi Ivan,
      You have the possibility to connect MailChimp through API in the Thrive Dashboard. This means you can use the same functionalities for the groups even when you prefer using the “Lead Generation” element in TCB.

  • This is nice! But what happens if the subscriber already exists on your list? Can you still assign another group “behind the scenes” – or will the subscriber get the “You’re allready on the list – please confirm the update”-notice?

      • Hi Hanne,
        Just to be sure – can this update be invisible for subscriber? And can the groups be hidden in MailChimp?

      • Hi Mette,
        Not 100% sure what you mean but a subscriber does not have to know that he has been added to a group.

  • Excellent news! Any plans to add Merge Tags ?

    think Merge Tags are much better for organising multiple Content Upgrades, but at least groups give me a workable system. Great stuff!

    • Hi Chris,

      No no plans. As I understand it, merge tags are to insert certain information into your email (such as the first name etc.)
      How would you like to use these for content upgrades?

      • Hi Hanne, yes that is a use for MERGE TAGS but actually they are much more sophisticated than that. They can hold any information – Sign-Up page , dates , free text and more and Mailchimp uses them for advanced Segments and Automation. They are a way of tagging subscribers.

        For Content Upgrades you could just add for example the sign-up page as a merge tag and Mailchimp could segment and automate based on that field rather than having to put people in essentially meaningless groups. Or like a group you could have a merge tag called – ‘Content Upgrade 1’ and update this value to ‘Yes’

        I think this makes a lot more sense if you’ve created 50 Content Upgrades!

        lots of people teach it too. Have a look at option 4 on this –

        It’s a little, for me, about data Taxonomy – with Groups being like category and Merge Tags being like Tags in WordPress.

        It’s not a deal breaker, it’s just not ideal, for me.

        The key with multiple Content Upgrades and Mailchimp is the update list functionality which only works on the API – integration, so if you have multiple Content upgrades – the Form integration is useless.

        Anyway this is just in time, for me, I had built a workaround in a form builder with rich API integration but now I can go back to using Thrive – Thanks!

      • Hi Chris,

        Thanks for taking the time to explain. Still feels like a workaround to me for a real “tagging” system such as Active Campaign has in place.
        Also for content upgrades, you could use the asset delivery function from Thrive Leads, cause in the end even if you have 50 content upgrades I’m pretty sure you do not have 50 follow up sequences and people still fall into a select number of categories 🙂

  • I know Mailchimp used to be anti-affiliate to the extreme. Are they still like that or is it safe to send affiliate links through there yet. I know we could send susbscribers back to our website posts ok, But if we put, for instance, a link for the Thrives Theme affiliate prog on an email, are still likely to lose our account?

    • Hi Tony,
      Better ask this question to MailChimp 🙂 I’m not sure about their policies so I cannot give you any feedback on this.

  • So does this mean by connecting via the API we can use all the functionality of Thrive Lead forms and not be stuck trying to make the HTML from the ISP look good within Thrive Leads?

    Also will you be working with Aweber to incorporate their new TAGs into Thrive via their API as well?

    • Hi,
      Not sure about your first question, because even when you use the HTML form you can use all Thrive Lead Forms functionalities and you never have to try to make it look good. When you use Thrive Leads, the forms are build in Thrive Leads (or you can use one of the many templates) and using API or HTML is simply the way to connect with the email service.

      And we’re looking into the Aweber tags as we speak.

      • Hanne – this is what I was talking about, if your subscriber is on the MC list already and you try to update the information entered in a beautiful thrive HTML form, the errors will show up on the MC form, smashing all illusions. That’s what I think RW is saying? At least that’s why it has to be API for me.

  • This is a welcomed addition!

    If I have groups for various sports on my site, can a new subscriber select more than one choice? i.e. receive emails for both Obstacle Race and CrossFit groups?

  • Do you recommend using Groups for list segmentation rather than creating different Lists in MailChimp?

    • YES!
      Creating a new list is a lot of work, you have to make sure to have all the information right and if you want to mail two segments, you need to send two emails to two lists etc.
      Different lists is a good way to go if you have very different topics, different website, etc. but I would not use this as a segmentation method.

  • I tried to contribute to Chris B’s comment but got an error message. This is what I said – I can give you an example that shows “tagging” doesn’t work. I run a wedding planning course which is driven off the bride’s wedding date. So the merge field “wedding date” is critical to my brides getting the correct emails. Simply tagging them as engaged isn’t enough as they could be years out from their wedding – or only days away. Since the functionality isn’t available, I’m currently getting people to subscribe and THEN asking them for their wedding date – but it’s a lower number of people who bother to add it in vs what I used to get when I did have that field available to type in upfront.

  • Good job in this post!
    I am really great fan of mail-chimp because this is associated with number of applications. I am using Sumo pop-up plugin and mail chimp is present there to shoot the mail to subscribers. This new feature may increase my business conversion.

    Thanks for sharing interesting post.

  • I am hitting a glitch using Thrive Content Builder, it doesn’t allow me to add to a group and the name field fails to work. Is this a known glitch or any suggestions?

  • I have just started using MailChimp last month. Still not aware of many MailChimp features. Good to know it is compatible with ThriveThemes. I am using Thrive Content Builder on one of my niche site.

    • Paul…I know that you can insert a drop down menu for an opt in form. However, I am not sure if it automatically segments the submission to a group based on that selection. I believe you would probably have to manually assign them to the proper groups on the back end of MailChimp. You may have already been aware of that…but thought I would chime in.

  • I’m having a weird problem, that happens when a subscriber that was already in the list tries to subscribe via ThriveLeads. His groups are not being updated, but actually replaced.

    I.e., the new group is being added, but the old groups to which he used to belong are now gone.

    So, if he was previously interested in “exercises” and now opted in a post about “diet” via ThriveLeads, his mailchimp information shows that his interests are now only “diet”.

    Is it possible to make the new groups an ADDITION instead of a substitution?

    Thank you.

    • Hello Guilherme,

      Thanks for your comment! I believe a fix for this will be in the next release of Thrive Leads. 🙂

      • Thanks for the fast response, Shane!

        I hope the next release comes soon – and by the way, love your Podcast! 🙂

  • thank you very much for this additional feature. I tried it and it works great only drawback is that I did not get notification that the group has changed.

  • I am a MailChimp user and also using Thrive Leads. I must say Thrive Leads is getting better and better every day. For any internet marketer, tools from ThriveThemes are highly recommended. I can not imagine my landing pages and website layout without your themes.

  • Will a segment multi choice option ever be available within the same state? i.e. checkboxes for the different segments in one widget. CLick desired segment and submit email. done. I see examples like this one everywhere but it can’t be done in Thirve 🙁

  • This is a game changer. Being able to do segmentation within mailchimp without its pro feature! Thanks for sharing this Hanne.

  • Question: Can you map fields between Mailchimp and Thrive Leads? I want to add “COMPANY” to the form and I also want to make sure that my NAME / EMAIL fields are going to the right place in my dashboard on Mailchimp. How? Help?

    • Hi Blue,
      If you want more fields, you’ll have to use the HTML form option in Thrive Leads instead of the API connection to add opt-in forms to your website.

  • Hi. Very nice tutorial. Love it. Can you please tell me if signup form (in MailChimp) like this one (interested in.. and drop-down menu, email) can be done with your plugin. Also, does plugin support unsubscribe forms and other MailChimp forms? Thank you.

    • Not sure if MailChimp supports that.
      We do not have that option in Thrive Leads so you would have to integrate this through HTML (which means your email provider has to support drop down).
      I’m not sure what you mean with “unsubscribe forms”.
      When someone unsubscribes, Thrive Leads does not interfere (they unsubscribe from MailChimp directly)

  • Awesome feature! 🙂

    In the video you are selecting the group explicitly in the mailform, so I need to create either a multi-step thing or multiple pages to create a form for each group. I have the situation that I lead people from different sources (flyers, website links, ads, …) to essentially the same opt-in form. So the ‘coming from’ group is different, but all the rest is the same. Can the group (invisibly to the user) somehow be set via the URL? This would allow me to do the page with all information only once, but still sort subscribers into different groups using different referers or URL parameters.

    Thanks a lot!

  • This is a game changer for me. Thank you very much for this feature. I was needing to be able to do segmentation with mailchimp and this solved my problems

  • If I create groups for multiple workouts on my site, can a new user select more than one option? Or rather, receive emails for training and Fitness groups?

  • Hi, I have thrive architect and I use the lead generation element to create forms. I enter the info: connect with API to Mailchimp, enter the list, grouping, the group, and apply. Then save and refresh, but when refresh; the options of groups are not available anymore. It seems that is something wrong with the connection between mailchimp and thrive architect. Is it something related to the fact that I don’t have thrive leads? I did the steps: clear caches, restart the connection with mailchimp, and nothing seems work, please help!

  • Hey Hanne, I have Mailchimp connected through Thrive Leads, and a Specific Group checked for the Leads to be designated to, however when tested, the Lead does not show any Group in Mailchimp and does not properly get designated in Mailchimp when signing up through the Thrive Lead Box, any help? Thanks

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}