You can now add your subscribers to MailChimp groups through the API connection in Thrive Leads. This makes it easier than ever before to use MailChimp groups and segment your list for more engagement.
Check out the tutorial video for detailed instructions.
Segment Your MailChimp List
The best way to get better open and click through rates is by sending messages that are highly relevant for your readers.
To be able to send specific messages to certain people on your list, you need to segment your list and the way to segment your list in MailChimp is by using groups.
We now made it possible in Thrive Leads to choose what group you want your subscribers to be added to, through the API connection.
This will allow you to save a lot of time and to make (better) use of MailChimp groups.
If you're not using MailChimp groups yet, now is the time to start!
Here are some ideas to segment your list:
- Use multiple-choice opt-in forms to let your visitors segment themselves
- If you have more than one opt-in offer on your site, you can add your subscribers to different groups (behind the scenes) depending on the opt-in form they submit.
Once you added your subscribers to one or several groups, you can start sending specific broadcast emails to those people or (what's even more powerful) you can start sending super targeted follow-up automations.
We hope you like this new feature, and if you have any questions or comments, please leave them below in the comments section!