One of the most important conversion factors for your opt-in forms can be summarized as one word: attention.
The more attention an opt-in form commands, the higher the conversion rates tend to be. We've shared case studies that have led us to this conclusion in the past, such as in the post where we busted the exit intent myth.
In this post, we're introducing a new, extremely attention-grabbing opt-in form type that we've added to the latest version of the Thrive Leads plugin.
Screen Filler Conversion Example
As mentioned in the video, the best thing you can do with this new feature is to run a test of your own. There's never a guarantee that one opt-in form type will perform better than another, but if you make a habit of running tests on your site, your conversion rate will go up over time as your opt-in strategy becomes more and more optimized for your particular audience and website.
In Thrive Leads, all you need is to have at least 2 different form types active in a Lead Group and you can start testing them against each other with just a few clicks:
This way, you can test your current opt-in form types against the screen filler type and you can even use the automatic winner settings to let Thrive Leads determine which form type performs better and deactivate the other ones, once enough data has been gathered.
Here's an example of such a test between a "slide in" type opt-in form and a screen filler, courtesy of Gael from Authority Hacker:
The screen filler form is a form that animates into view, so it's also attention grabbing. But it's much more easily ignored than a screen filler.
In this case, the screen filler led to a 45% lift in conversion rate.
Let us know what you think of this new feature addition! And if you run your own tests, we'd love to hear about the results you get. Leave a comment below!