Sneak Peek: What the Thrive Themes Team is Working On

Shane Melaugh   728

Updated on December 31, 2019

Wondering what's happening behind the scenes at Thrive Themes? In today's video, you'll get a first look at the all-new Thrive Content Builder plugin as well as a quick tour of other projects we are working on.


Thrive University

In the video, I mention that one of our upcoming plugins is related to Thrive University and some of the feedback we got when we launched it. In case you are not familiar, Thrive University is where you can access many training courses made by the Thrive Themes team, for free!

Some of the things you can discover in our courses:

  • How to build a conversion focused WordPress website, from the ground up.
  • How to write and optimize the "About" page on your website.
  • How to create a live webinar funnel without needing any expensive webinar software.
  • A simple, 6-step plan to creating an amazing opt-in offer.
  • And much more...​

If you haven't already, click here to sign up for your free Thrive University account.

Future Updates

As mentioned in the video, we'd like to be more transparent about our products and features in progress. A possible problem with such updates is the expectation of delivery dates. We can't give you estimated release dates until a product or feature is almost complete and something can look like it's almost ready, but still be far from finished.

We'd like to know what you think of today's update and if you have any suggestions about how we can make such updates more useful for you in the future.


by Shane Melaugh  May 19, 2017


Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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    • Hi Joah,

      With Thrive Content Builder 2.0, you won’t lose any of your text content or images if you ever deactivate the plugin. The rest of the elements and design stuff cannot be preserved after deactivation.

      Also, I’ve tested all the competing plugins that advertise “no content lock-in” and I can tell you that we are going to create something better than what anyone else is offering at the moment.

    • Shane – Assume news (as usual). One request – with the update to the Apprentice plugin, can you also show how this works with membership plugins – and maybe point us to a few that you like or recommend that we consider?

      (600+ comments at this point — wow)!

      • Yes, we’ll provide some tutorials for how to use it together with membership plugins. Thank you for the suggestion!

  • Damm… iΒ΄m more excited for this..than for anything else in my bussines.. I love tcb.. but there are some things that just suck and i hope they get fixed in 2.0 ..

    • Thank you, Maximilian! We’re doing our best to fix everything that sucks in current TCB. πŸ™‚

      • me as well and some up to date current options that in”what’s working now
        ‘,LOve Thrive, I would even pay extra but having to pay extra for the obviues is a true struggle and down fall. I wanted in all in solution and get what is still an awesome soultion but it’s not up to date in feaures. I”ll give it another 4 months soon to wait an see or else, I have to leavw. I do not want to at all but the cost of (thrive is very low pricecd adding all the features to make it all work over rider the cost of Thrive. I better tempate that is truly cutomizable and other small features I have been requesting will deside my use of Thrive because the TCB is awesome, itas lack on so much and added on plugin featurs is nto that goodusing 4rd party plgins or features I can change to a plaformthat does it all.

    • Shane, I’m a bit unclear about your answer.

      Do you mean that if I deactivate the plugin, the page I was working on will have a bunch of shortcodes in it? Or will it preserve the formatting?

      That is one of the reasons I haven’t moved away from Beaver Builder.

      • No shortcodes will be visible in the content, if you create content with TCB 2.0 and then deactivate TCB 2.0.

        Instead, you will see only text, headings, lists and images. Everything else cannot be preserved. For example, you can’t build a column layout using the Content Builder and then still have columns on your page after deactivating the plugin. But we can ensure that you don’t lose any of your content and that your pages remain “clean”. No short codes, no broken stuff, no HTML code etc.

  • Thanks for sharing, Shane.

    I’m excited about all three announcements, especially Content Builder 2.0 and a new theme built from the ground up. Look forward to hearing the estimated release dates. πŸ™‚

    • Thank you for your comment, Sean! We’re really excited about these projects as well. I speak for everyone on the team when I say that I wish we could just deliver you all of what we’re working on, instantly. We can’t wait for you to get your hands on it.

  • This is why I recommend Thrive Themes to anyone who will listen. This is Christmas come early as far as I am concerned – great vision and execution Shane and team.

    You guys not only put out top notch stuff but you inspire others while doing so – how about that!?

  • I’m guessing this is a Thrive Comments box I’m typing in…

    I’m most looking forward to TCB2.0, as I host my courses externally, but you have me curious about Thrive Comments, so Bring It On!

    • Surprisingly, it is not. Thrive Comments isn’t quite ripe enough yet for us to deploy it on a high-traffic site like this. We’re testing it out on some lesser known sites first. πŸ™‚

      •, perhaps?

        I’m wondering, are catching email addresses and tags to send to email software? This feels like a mystery I want to solve. It’s definitely the biggest tease of the three/four in your video!

      • Well, I’m glad it got your attention. Like I said: no other details to reveal yet, but we’ll have more news on Thrive Comments in the near future. πŸ™‚

      • Mike, I did the same thing — went right over toe activegrowth and left a comment on a post to see what happened. Then, I inspected the page elements to look for clues! LOL

  • Thanks for the update peeks, even without firm release dates…certainly whets the appetite, and good to know your products are evolving in the background!

    • Thanks, Mark! Looking forward to seeing what you guys will do with new tools we put out. You’re always amongst the most powery of our power-users. πŸ˜€

  • TCB 2.0 looks awesome from the short clip. I’m looking forward to using it to develop some new websites.

  • Can’t wait for TBC 2.0 to be released and looking forward to see what you offer with Apprentice, as I am using Zippy courses at the moment.

  • I’m shaking like I’ve just had 6 cups of coffee! Jittery with excitement. This is insane, you guys. Thrive is already the backbone of my entire business, and with what I just saw in the Content Builder 2.0 … thank you. From the bottom of my heart, thank you. You make my life easier.

    Also, the Thrive University coming to us as a plugin version of Thrive Apprentice is EXACTLY what I have wanted since the beginning. Also very intrigued by Thrive Comments.

    Again, thank you. Seriously. You’re the only company I’m happy and EAGER to pay on a monthly basis. I can’t say that about anyone else.

    • Completely agree Doug – this is my one MUST HAVE each month – Thrive is like a drug for my business lol – keep up the great work guys…eagerly awaiting 2.0..

  • When I first saw TCB couple of years ago, I was amazed… but honestly, since then, I discovered what I felt were better visual editor… I know and like the philosophy behind TCB of cautious developer, speed and so on, but the builder wasn’t flexible enough…
    Now, with what I’ve seen from that preview, TCB might come back to the top of the list…! Great job and can’t wait to try it!

  • OMG!! I love it. I was just wondering yesterday where the Thrive team was up to with the 2.0 builder. So excited and ready to take that leap forward. Keep the teasers coming.

  • Amazing stuff on the horizon, it looks the value is far beyond what any other offering is on the market. Better get in early before the price for admission goes up πŸ˜‰

  • Looking forward to TBC 2.0, plus see what you offer with Apprentice, as I am using the Zippy courses plugin at the moment. Congratulations on the hard work!

  • Wow, GREAT move to keep us believing in what you have started here at Thrive Themes.

    As someone that uses all the most popular page builders, and is known at somewhat of a page builder expert on my YouTube channel, PALEEZZ prioritize TBC to work on all themes! I am talking about full-width rows on all themes, not just Thrive made themes. Honestly, it’s the 1 thing holding me back from using TCB, and talking about it more. Heck just make it work with my free plugin in the WP repository, Fullwidth Page Templates, and I will take care of all the theme nuances.

    Great work, i’m impressed and I know my 50k YouTube subscribers will be impressed as well.

    • Totally agree! It’s really needed as from as TCB goes.

      I just wish someone had a great theme that gave us control over post types, headers/footers etc.

      I like Elementor in a way and I like Live Composer but none of them are too amazing (both missing several features)

      • I hope Thrive Content Builder 2.0 will be able to fill that hole in your soul, Dean. πŸ˜€

    • Hello Adam,

      If you watch closely, the very feature you ask about is actually being shown in the teaser part of the video.

      • Yes, Shane, I did see something “Stretch” which I thought may be that. Not sure if that is implemented via JS like another page builder does! Either way, you guys have 100% of my support and can’t wait to create NEW content around your suite of tools as soon as the new version is out! I have been holding off, but not any longer.

        I think Thrive Ultimatum will always be my favorite though. When used right, it is a goldmine.

      • Hello Shane,
        The comment is on wether ALL features of TCB2 will work in non-thrive themes … as at the moment, TCB loses numerous features when not in a Thrive theme.
        So … can you confirm that TCB2 keeps all features, if it is used in a theme that is not a Thrive theme?

  • Great update Shane, thanks! Is Thrive University build with the new Apprentice plugin? I really like the way it is setup and was wondering if that is what we can expect once it is released? Thanks for all the great work you guys do!

    • Hi Neil,

      Thrive University is built with a new version of Thrive Apprentice that has no user interface. We’re adding a nice user interface to it, before we release it to our customers. πŸ™‚

  • Oh wow, I’m super excited for TCB 2.0 and the new theme! This was a great teaser thanks, can’t wait to get my hands on these new plugins. πŸ™‚

  • I am TOO excited about the Apprentice/university plugin.

    I love the way that the Thrive University works, and I have wanted to build something similar since I first saw it.

    Is there an ETA for it?

    • Hi Samuel,

      We don’t have an ETA for Thrive Apprentice yet, but we’re getting quite close to a beta release.

    • Nope, these are just normal WordPress comments, with a bit of customization. But more info on Thrive Comments will come soon enough. πŸ™‚

  • I like the simplicity of the current Content Builder. Hopefully, the new version is too. I like the right side editor window. Would be nice if you could pick your side since the new one appears to be on the left. Picky? Yes πŸ™‚

    • Hi Frank,

      You can still switch editor sides, yes.

      The new TCB allows you to do much more complex design stuff, but we’ve made sure that it’s just as fast and immediate to use as the current version is.

      In most cases, it’s actually quite a bit smoother to use, because we no longer have an overloaded bar with options, inline.

  • Damn… I wish there was a release date. I’m having major trouble with design on TCB and aligning images and text correctly. I also find the ThriveLeads editor is very difficult to use and design properly within. Can’t wait for the new release.

    • We’re going to make all that much easier, yes. I wish I could give you a release date (and I wish that date was “tomorrow”), but unfortunately I can’t do that yet.

  • Shane, thanks for the update, looking forward to Thrive Builder 2.0. This is very helpful keeping us in the loop, it’s greatly appreciated!

  • Wow Shane, I can honestly say there is no other business tool I love anywhere near as much as the Thrive Themes membership bundle, which is easily the best investment I’ve ever made for my business.

    And as much as I love TCB, version 2.0, plus your new theme(s), looks like it will really address what I’ve been privately hoping to see for some time.

    I don’t know of any other marketing tools and services that are so well maintained and enhanced on a continuing basis – with first-class marketing insights to help us maximise their use. Thanks for all you and the whole Thrive team are doing. It’s highly appreciated.

    • Thank you very much, Matthew! That is high praise and I will let the team know about this. Knowing that our tools are a good investment and bring real value to our users means a lot to us.

  • Thank you for keeping me apprised of your future developments. I am new and struggling to get my foothold, so the excitement about what is coming helps me to conform my development plan to the anticipated evolution.

    By the way, I love Thrive University and cannot get enough of it. Keep on adding content.

    • Thank you for your comment, Howard. I very much hope that Thrive University helps you get up to speed on everything you need to know. And if it doesn’t, please don’t hesitate to tell us. We’re always eager to know what courses or content we could add, to help our users.

      • Hi Shane! Love Thrive and can’t wait for the update! I am enjoying Thrive U as well. I don’t yet have a product and love Your products soo much, I want to promote them heavily. I want to use your products to promote your products as an affiliate, if that makes sense. I have made a sale in the past but, I’m wondering if you can add a course in Thrive U with ideas on how to use your products to promote your products as an affiliate. I have several of them but am thinking of just doing the membership soon. Thanks Thrive team. you guys are the bomb. don’t ever leave us without your tools lol.

  • Looking forward to the new themes , hope with these themes it will be easier to convert an existing site on genesis theme over to the new Thrive theme. Is the release date near by ?

    • Hello Remco,

      No, a release date for the themes is not near at all. At this point, we know what we want to build and we know what TCB 2.0 needs to do, to support that, but we haven’t started on a theme yet.

  • Thank you for the update, especially on the builder. I am glad to see improvements coming that will make the builder more user friendly and flexible with trendy design. I am very happy to be part of your community and love my agency membership.

    • Thank you very much, Lavern! We can’t wait to get TCB 2.0 release ready and I’m sure you’ll love how easy it is to work with.

  • Love your honesty – and it’s one of the reasons I became an early adopter and have promoted ThriveThemes to everyone I know.

    Announcements like this are vital in my opinion. The landscape changes fast, and to know you are right there with it is important to me.

    Can’t wait for TCB 2.0, and am even more excited about the new Apprentice.

    Quentin Pain
    Cambridgeshire, UK.

  • Great Job! Looking forward to the roll out. When it does roll out, What will the upgrade path be? Free to current subscribers?

      • good to know there is not an extra charge for the new version …. whoever, is there an upgrade path for the content from TCB1 and TCB2?

        …. is it just install TCB2 and all TCB1 content will be automatically upgraded with little to no reworking of content being required?

  • Hi Shane.

    This looks awesome.

    About the new apprentice feature, two questions:

    In this one we will be able to have multiple courses, each one with its own structure, right? So that we can sell multiple independent courses.

    Also, will there be any way easy to migrate from apprentice v1 to this new version? Some of us have a few hundred lessons already… Lol



    • Hello Diego,

      Yes, Thrive Apprentice is specifically built for multiple courses. It can also be used for a single course, but it really shines when you have more than one (like what you see in Thrive University).

      We created an import tool for old Apprentice to new hotness Apprentice. πŸ™‚

  • Shane, you and you’re team are incredible. Constantly raising the bar and always surprising me with the amount of extremely useful products and updates you put out.

    Cannot wait for TCB 2.0, the new theme(s), and I am ALL OVER the new Apprentice plug-in.

    Excited! Thanks for all the obvious hard work you guys put in. Really appreciate you!

    • Thank you, Gregg! Raising the bar is very important to us. We want to make the best and nothing less. Also, we hope we can do this at a faster pace in the future. We keep reaching! πŸ™‚

    • Hello Jonathan,

      Yes, this will be a free upgrade for existing TCB customers and Thrive Members.

  • Thank you for the sneak peek! Very excited to being able to start using TCB 2.0, from what I saw it is going to be very powerful!

    • Thank you, Alice! I’m very happy to know that you’re satisfied with what you get as an Agency member.

  • Thanks a lot for the sneak peak on the things you are working on right now! That really helps and all of the features are looking damn awesome! IΒ΄m really looking forward on getting my hands on the new page builder and theme. I like the fact that TCB 2.0 seems to integrate very well to the WP look and feel πŸ™‚ Thanks a lot for the huge efforts to make this happen!

    • Thank you, Daniel! I’m glad you like what you’ve seen in this preview, so far. πŸ™‚

  • Hi, I’m also excited about this new release!

    We were talking about it in San Diego (T&C2017), with my friend Ángel and you, Shane, so I’m waiting for it since that moment.

    The question is… what will happen with the prices? If we are paying the same since the beginning, will this big upgrade keep the same price for us or it will change?

    Thanks for the informatiΓ³n and for the effort to create a new version from the scratch, even though I will need to update all the posts I have about your products within my blog and my courses πŸ™‚


    • Thanks for your comment, Javier! It was great to meet you in person, in SD!

      For existing members, the prices will never change, as long as you keep your subscription running. With the big updates we’re making, the prices will keep increasing for new members and customers, of course. But we never price hike on existing customers.

  • Oh holy cow. Gimme an affiliate code now! This is awesome! And exactly the kind of stuff I was thinking was coming because thrive is on a roll.

  • Very, very excited to hear!

    If I will still have my TCB license when the new version will be released – or an active Thrive Membership – will I have to buy the new version or it will be updatable?


    • Anyone who purchased Thrive Content Builder or is an active Thrive Member will get the upgrade to Thrive Content Builder 2.0 for free.

    • Spoiler: no, you’re not. πŸ™‚

      We’re not ready to use the Thrive Comments plugin in this site, but it’s in use on some smaller sites already, for testing purposes.

  • Looks very cool. If it were just 10x as fast to edit and supported AMP, Instant Articles and Apple News (all with ads) out of the box, I’d be happy.

    • AMP and Instant Articles are a priority for us, yes. However, the groundwork needs to be built first, so it won’t be in the initial release yet.

      • Hi, Shane. Any updates on the AMP support? Our site is getting more and more reliant on AMP (bulk of our search traffic is now AMP-based) and we don’t have a viable way of converting those users.

      • We haven’t started on implementation for AMP features yet. I have no ETA at this time.

      • Hey Shane! I appreciate all Thrive Themes has done and how easy you have integrated Thrive themes and WordPress.

        I am curious though…Any update on implementing AMP with Thrive themes? Thanks!

    • Hi Justin,

      We’ve built an import tool, so you can transfer your old Apprentice content to the new Apprentice plugin.

  • Sooo happy I’m a ThriveThemes customer from day 1 πŸ™‚
    Great video, very excited.

    Would be great if there is also support for SVG, as this comes more and more important with all those retina displays.

    Any change there will be schema support too? That would be great to have per content block.

    Keep up the good work! And yes, please share more of those updates πŸ™‚

    • Thank you for your support, David!

      The new Content Builder uses SVG by default for all icons and has a much simpler icon manager (and more editing features for icons). Schema support isn’t on the list yet.

  • Please add “Pagination” feature to TCB plugin, at least to those people like me whose using Thrive themes only! The TCB really needs Pagination feature Urgently*!ο»Ώ

    • Hello Avinash,

      A pagination feature won’t be included in the release version of Thrive Content Builder 2.0, but it’s a feature we will add later on.

  • Wow Shane, I’m so excited for these updates and tcb 2.0 looks amazing. I love how you guys at Thrive are always striving to create the best possible product and that you listen to and act upon our feedback. Thrive Apprentice looks amazing also. Also keep up with the sneaky peaks and preview videos.

  • You and your teams are awesome! I am looking forward to the roll out of the products and updated TCB.

  • Fantastic! You are on the right track. I think you should track how many of us ask for a release date … So, when can we have it? πŸ˜‰

    • Thanks for your comment, Geary. And the answer, of course, is “when it’s ready”. πŸ™‚

  • Sounds great! Will this be a full Membership Plugin with connection to mail and payment services? Thinks like autojoin and autosignup features, different memberlevels? I would love to see that!
    Bet you already did but if not take a look at digi-member. thats a very good and simple plugin for the german market. If you can beat that you’ll conquer the german market. πŸ˜‰

    • Hello Simon,

      Thrive Apprentice is not a membership plugin. Membership plugins generally manage payments, membership levels and access, but have no features for managing the actual content you provide to your members. This is where Thrive Apprentice comes in: it allows you to create courses and lessons and present them in a really premium looking way, so you can impress your new members.

    • Thanks for your comment, Mark! Themes are still a way off, but we’re working towards them as fast as we can.

  • Hi Shane. I look forward to new themes. Recently I have to move from Rise theme because it was just to slow…

    • Sorry to hear that one of our themes wasn’t satisfactory for you, Kruno. We aim to improve that a lot, once we build new themes.

  • TCB 2.0 finally… And indeed, it looks amazing!
    So, Shane, you are going to fix everything that sucks in TCB 1? And ‘With Thrive Content Builder 2.0, you won’t lose any of your text content or images if you ever deactivate the plugin.’ Great news!
    By now I know you tend to keep your promises, which makes me even more excited about TCB 2.0. πŸ™‚
    Looking forward to the release.
    And the new version of Apprentice is also highly appreciated!

  • Hi Shane. Looks awesome, i’m really excited for apprentice 2.0

    Will this replace the need for other external tools/plugins for membership sites?

    And will it upgrade to an all in one feature with some sort of CRM system in place?

    • Hello Tjalling,

      Thrive Apprentice is not a membership plugin. It is made for creating and managing course content (courses, lessons etc.). It can be used together with membership plugins, though (since membership plugins are generally built to handle payments and access, but have no features for managing course content).

  • New Content Builder looks awesome! Will there be a beta release? Happy to test and provide feedback.

    • Hello Russ,

      Yes, we will be doing some rounds of beta testing for the new Content Builder. If you’re part of our Alpha Squad, you’ll get notified about it. If not, you’ll have to wait until you get one of our (only occasionally available) invites to the Alpha Squad. πŸ™‚

  • Great News Shane! I would love to be able to edit those full width post image headers across the Squared Child Theme if possible too! Really just want a standard featured image on posts without the full width image or color bar and the title centered over it. Thx again!

    • Thanks for your feedback, Matt. We won’t add any major updates for existing themes like Squared. However, when we release a new theme framework, it will give you much more flexibility in designing your own layouts and pages.

  • I had a WOW! experience when, in your demonstration glimpse, you angled the bottom border of the image in your demo. I am really looking forward to TCB 2.0. I can see that you are all working very hard and I want you to know that I appreciate it very much.

    • Me, too. That angle is the reason I’m so excited. I think, wow, they *think* differently. Imagine what they’re going to come up with?!

      • If you like the angled edges, I can’t wait till you see some of the other stuff we’ve included in the new editor. πŸ™‚

    • That’s great to hear, Steve! A wow-factor is what we were hoping for, with many things we’ve included in the new Thrive Content Builder.