Start Here

If You're a Beginner

The Basics

Beginners Guide to Landing Pages

What is the difference between a webpage and a landing page?

If you're asking yourself that question, we've got the perfect guide for you. The beginners guide to landing pages is a complete resource for everything landing pages.

Learn what they do, when to use them, and how they fit in to the whole scheme of things on your website.


  • The definition of a landing page
  • Determining the goal of your landing page
  • How successful businesses use landing pages
  • Different types of landing pages
  • When you should use a landing page

Quick Implementation

Thrive University Course

Rapid Landing Page Building

Get your landing pages out and making you money as soon as possible. This course tackles some of the common roadblocks while creating landing pages, how to overcome them and how to deliver and improve your landing pages quicker than you ever thought you could.

A/B Testing Method

You don't have to be an expert copywriter to make your landing pages better; it's simply matter of science. Objectively test your copy to get to the best version possible. Here's how to set that up with the Thrive Themes tools.

A/B Test Entire Pages

You can A/B test your landing pages by using a combination of Thrive Architect and Google's free tools. This allows you the test the success of an entire page as a whole. For step by step instructions, take a look at the blog post below.

A/B Test Lightboxes

If you're looking for a more streamlined way to test aspects of your landing pages, you can achieve that with Thrive Leads and Thrive Architect. With opt-in lightboxes, you can access detailed statistics and run A/B tests within your landing pages.

WARNING: Brace for disappointment! While we're shown the opposite on hype filled internet marketing blogs, A/B tests are nutritiously lack luster in real life.

How to Improve

3 Steps to Better Landing Pages

Learn the three most effective factors are when optimizing any page for conversions. Shane goes through how to improve the clarity, readability, and focus of your landing pages, and how to put the theory into practice.

Landing Page Copywriting

An 80/20 guide to writing better copy. You don't need to spend hours lumbering through copywriting books and courses. Shane outlines the biggest copywriting levers and explains how you can use them in your own landing pages.

Real World Insights

Blog Post

We Spent $5k Testing Landing Pages

Theory is great, but what does all this A/B testing stuff look like in practice? 

To give you an idea of what a real A/B test setup looks like, including the traffic generation part, we've included a case study post we did on a series of four landing pages. While the test itself wasn't particularly successful, there are some invaluable lessons in there, as well as a detailed walk-through of the whole process.

Jump back to the Getting Started page and choose your next focus...