TQB Surveys: The Deceivingly Easy Way to Discover Exactly What Your Customers Want
Wouldn’t it be great to have a crystal ball that told you the exact content your audience wants from you?
Or a tool that helped you better understand your customers and cater to their needs?
Well in this post, we’re going to show you how the latest quiz type now available inside Thrive Quiz Builder can help you do – just that.
We’ll even show you how we’re using this feature at Thrive Themes to customize our LIVE webinar training sessions for attendees, before the event begins.
Ready to learn how to start reading the minds of your audience? Keep reading...
Made-to-Order Webinar Trainings
If you’ve signed up for a Thrive Themes webinar training lately, you may have noticed that our post-registration redirect page looks something like this:
Just a simple webinar confirmation page telling attendees they successfully signed up, and what to expect next.
Below that, however, there’s a simple one question survey asking attendees to submit their questions ahead of the training.
Q: What tool are we using to do this?
A: Thrive Quiz Builder’s new “Survey” quiz type.
Once a webinar attendee submits their response within the Quiz Builder Survey on the webinar confirmation page, it appears inside the Thrive Quiz Builder Reports Dashboard.
To see them:
- Click on the “Reports” button
- Select the “Questions” options in the “Show Report” dropdown menu
- And then select the appropriate Survey title from the “Source” dropdown menu
- Finally, you can export your Survey responses as a CSV file by clicking the “Export Results” button
Notice that this webinar registration survey strategy garnered over 500 responses!
After analyzing them all, we customized our webinar to make the live training meet the exact needs of the registered attendees.
Let’s now take a quick look at how you can create and deploy your own surveys with Thrive Quiz Builder to help read the minds of your audience better...
Survey Quiz Type Features
To access the new survey quiz type, just create a new quiz inside the Thrive Quiz Builder dashboard. You’ll then see a “Gain customer insights” option within the lightbox that appears:
Once you select it and click the green “Continue” button, you’ll be prompted to “Label your quiz”. Do so and click “Continue”:
Then, just like setting up any other quiz type, you’ll then need to select a “Quiz Style” for your survey:
After clicking the “Choose Style” button, the survey setup dashboard will appear.
You can then work through the Quiz Structure steps to create a Splash Page (optional), set up your survey Questions, add an Opt-in Gate (optional) and then customize your survey Results Page.
Just click the purple “Manage” button to get started customizing the templates for each of these survey stages:
If you’re already familiar with the Thrive visual builder, then customizing your Splash Page, Opt-in Gate and Results Page will be easy for you.
For more help on setting up these different Thrive visual builder stages of your survey, check out the following Thrive Knowledge Base articles:
And don’t forget that a great way to incentivize people to complete your survey is with a free download they get at the end.
You can promote your digital download gift on your Splash Page and then provide a download button for it on the Results Page like this:
When it comes to setting up your survey questions, you can keep it simple with a linear question approach (all quiz takers answer the same questions in the same order)...
...or a branching logic question strategy. For example, if you run a blog about coffee and tea, you might want to set up a single survey that segments your coffee drinkers into answering coffee specific questions, and tea drinkers into answering tea specific questions:
This way, one survey can be used to gather detailed insights about different segments of your audience.
The choice is up to you!
To deploy your new survey, just paste its assigned “Quiz Shortcode” (found in the upper righthand corner of the Quiz Builder Dashboard of a given quiz) in a Text element within the Thrive visual editor...
...or drag & drop the Quiz element onto the page and search for the name of your quiz in the search bar or dropdown menu that appears:
And of course, as soon as survey takers submit their responses, they’ll appear in your Thrive Quiz Builder Reports Dashboard:
Don’t forget that you can click on the “Export Results” button to download your survey responses as a CSV file! This allows you to work with the data you collect offline in tools like Microsoft Excel or Google Sheets.
Now that you know how to create and deploy a survey on your WordPress website, let’s take a look at a few different use cases of how you can really leverage them to get deep inside the minds of your online audience.
Use Case #1: Thank You Page Surveys
Much like the Webinar Confirmation Page example we showed you at the beginning of the post, you can also use surveys on Thank You landing pages:
This way you can not only thank your new subscriber or customer for converting, but you can then give them the opportunity to ask you any burning questions they might have around your area of expertise.
You can then use the constant stream of responses to generate new content ideas, podcast topics, or even an online course. Look for common themes and patterns in the survey responses to strike topic relevance gold.
Use Case #2: Customer Insight and Product Development Surveys
Customer and product development is another great way to use surveys:
On landing pages you send potential or current customers to, you can embed a survey and ask questions about how your products, services or online course can be improved.
There's even a few different ways you can add surveys to your landing page:
When using the Lightbox display for your survey, consider eliminating the Splash Page as the actual landing page and “Start the Survey” button will do that job instead.
Use Case #3: Blog Post Surveys
Ever wanted to get direct feedback from readers about your blog posts?
Perhaps you wanted to poll your audience with questions about the topic you just blogged about.
This is all possible now with the Survey Quiz type in Thrive Quiz Builder:
For example, if you wrote a blog post about meditation and used a survey to ask readers what type of meditation they were most interested in learning, the winner of that poll should probably be your next blog post, right?
Use Case #4: Student Feedback Surveys
If you're an infopreneur who creates and sells online courses, then getting feedback from your students can be a great way to improve your products and develop new courses.
The new survey feature is perfect for collecting the student feedback that will help you do that:
If you use Thrive Apprentice to build and host your online courses, just create a final “Student Feedback Survey” lesson where you can embed your Thrive Quiz Builder survey.
And if you host your online course on some other platform, you can instead build a Course Feedback landing page (as shown in several of the previous examples) where students can be sent to complete the embedded survey.
What Kind of Survey Will You Create?
So that’s a quick look at how you can understand your audience better and give customers what they want using the Survey Quiz Type now available in Thrive Quiz Builder.
After seeing the many ways you can start using surveys across your website, I’m sure you’ll agree that it’s never been easier to get into the heads of your visitors, subscribers and customers.
Have any questions or thoughts about the new Survey Quiz? Make sure to leave them in the comments below!