Wix vs WordPress – Find the Right Platform for Your Business

If you’re having a tough time picking the right website building platform for your online business…you aren’t alone.

There are a lot of good options out there, making it that much harder to choose just one.

In today’s post, we’ll discuss two of the most popular website building platforms: Wix and WordPress.

Both platforms offer entrepreneurs, just like you, a wide variety of features to build a thriving, online business.

To help you gain more clarity around what each has to offer, we’ll discuss the following aspects of each platform, including:

By the end of this article, you should be able to identify the website building platform that best suits your needs.

What is WordPress?

WordPress is an open-source content management system (CMS), which means anyone can download and use the software… for free.

You can use WordPress to build all kinds of websites, including:

With this kind of versatility, it’s no wonder WordPress powers 43% of all the websites on the Internet — making it the most popular CMS and website building platform ever.

WordPress Pros & Cons: Quick Summary

Pros

Cons

What is Wix?

Wix is a website builder designed to help people with little to no technical experience set up their websites in rapid time.

Where WordPress is suitable for websites of all sizes, Wix is better suited for smaller websites.

It features user-friendly drag and drop tools, and its 900+ website templates make it an ideal platform for building business sites, ecommerce sites, and blogs.

WordPress is known for its flexible and adaptable nature, but Wix is known for convenience and simplicity. Anyone can get started immediately without the need for coding knowledge, or hiring a web developer. So far, this has worked out well for the platform.

Presently, Wix is home to 200+ million registered users across the world and is available in 17+ languages.

Wix Pros & Cons: Quick Summary

Pros

Cons

Wix vs WordPress: A Breakdown

Once you’ve chosen a website building platform, it’s very hard to switch once you’ve started building.

This breakdown will take a look at the important factors entrepreneurs should consider before selecting a platform to build their website. That way, you can make a confident decision without the worry of having second thoughts in the future.

Getting Started: Setting Up Your Website

In terms of getting started, Wix and WordPress have very different processes. Wix prioritizes speed and convenience, making it easier for beginners to create a website in minutes.

WordPress, on the other hand, has a lengthier setup process that takes some time for beginners to understand.

Wix

Once you’ve clicked the button, it takes you to a second page to confirm whether you’re building a website for yourself or a client – a typical option for freelance web developers and agencies.

This wizard includes answering questions on the type of business you want to set up (e.g. a consultancy).

Based on the option you select, Wix offers additional features for you to choose from and incorporate in your website:

Next, name your business and add your contact info:

Select your site’s domain name (included in their service). If you’d like a custom domain (e.g. www.[yourbusinessnamehere].com), you can upgrade to one of Wix’s premium plans – which we’ll discuss in more detail later.

If you want to collect payments through your business, the Wix setup wizard has a step where you can select your preferred payment method.

Once you’ve completed Wix’s setup wizard, you have a website! 

From here, you can choose to go to your site dashboard or further customize your website’s design:

If you select the “Continue to Dashboard” option, you’ll be taken to a screen where you can set up the “business side” of your website, like setting your working hours, payment method, video conferencing options, etc.

We’ll discuss Wix’s “Customize [Site] Design” options in detail shortly.

WordPress

When you select the blue “Get WordPress” button in the top right-hand corner, you're taken to a page explaining how to get the software. To save you the trouble, it describes two options for getting the WordPress CMS:

If you aren’t a tech-savvy developer and have little to no coding experience, we recommend that you choose option 1. Further down the explainer page, WordPress provides additional information on WordPress hosting and recommended platforms to choose from.

WordPress.org recommends 3 hosting providers: Dreamhost, Bluehost, and Hostinger — but there are other providers like WPX, Kinsta, Flywheel… your options are practically endless.

To find the right hosting provider to meet your needs, consider the following:

Once you’ve chosen your hosting provider, created your hosting account, and installed WordPress (usually an automatic or one-click install affair), you’ll be directed to the main WordPress dashboard after you login to your site.

Here, you’ll find your main backend navigation tabs in the left sidebar, such as tabs for managing your blog posts, adding plugins, and modifying the appearance of your website design.

Ease of Use

In terms of ease of use, Wix has the upperhand over WordPress. Their dashboard is optimized for easy navigation and quick execution.

WordPress has a steeper learning curve, since users need to follow more steps before getting started — selecting a hosting provider, buying a domain, installing WordPress, etc.

Wix

You can take care of everything from your dashboard. Let’s take a look:

Left Sidebar

Some of the actions you can take through the Wix dashboard’s left sidebar include:

Header

Through the Wix dashboard’s header navigation you can:

If you take a close look at the header, you’ll notice a purple button with “Upgrade” written in white. Wix puts that there to encourage users to upgrade from the free plan to one of their paid, premium plans. These plans come with advanced features to help users expand their site functionality.

Top Section

In the right side of the Wix dashboard’s top section, you’ll see three buttons - two are white and one is blue. The “Site Actions” button allows you to make big changes to your website (change your site’s name, duplicate your site, transfer your site, etc.)

The “Edit Mobile App” button is only useful if you want your website to have an accompanying mobile application. Wix has a mobile app setup wizard that is just as easy to use as the one used to build a Wix website.

Finally, the blue “Edit Site” button takes you to the Wix Website Editor.

Making changes in Wix’s visual editor is as simple as clicking the part of a page you want to edit and using the available options to change colors, font selection, font size, shadow effects, and more.

Some page sections have specialized settings – like the header. You can even choose what happens to your site header when a visitor scrolls through a page.

Additional Site & Business Tools

At the bottom of your Wix Dashboard, you’ll find a grid of additional tools you can use to enhance your site or business — from SEO, to installing additional apps, and even setting up ads.

WordPress

WordPress has a steeper learning curve than Wix, but comes with much more site building flexibility once you overcome it.

Installing WordPress

But that’s only one part of the process.

Before you can actually start building your WordPress website, you need to buy a domain, connect it to your hosting provider, install WordPress, and then login to your WordPress Dashboard.

Navigating the WordPress dashboard is quite straightforward, as every section is clearly labeled.

Left Sidebar

The left sidebar in the WordPress Dashboard is where most navigation will take place. 

Here, you can update your plugins and WordPress software — I recommend doing this manually.

The “Posts” and “Pages” sections allow you to add, edit or review blog posts and pages.

In the “Comments” section, you can moderate comments visitors leave on your posts and pages.

You can also access settings for any plugins you’ve installed. This is what the AWeber tab would look like:

If you want to customize your site’s appearance — e.g. the theme — you can do that through the “Appearance” tab.

And, if more than one person is managing your website, you can add them as a user and assign them a specific role.

If you want to make changes to the more technical parts of your site, you’ll find them in the Settings menu in the left sidebar.

Here, you can make basic changes like selecting a new timezone, changing how the date appears in your dashboard, or choosing a different site language.

You can also make advanced changes — like how you want your URLs to appear.

Header

Through the WordPress dashboard’s header navigation you can:

Setting up a Website 

If you only need to build a basic blog with a free theme and WordPress’ native content management tools… you’ll be set up in no time.

However, if you need to install additional third party applications (called plugins), learning how to use those to build a more capable business website can take some time – depending on how complex each plugin you install is. The same goes for your theme.

Themes & Templates: Design & Customization

In terms of themes and templates, WordPress is miles ahead of Wix. While Wix does offer hundreds of free templates to use, their design options are limited.

WordPress offers thousands themes (both free and premium) with customization options that offer you more design freedom.

Wix

Using Wix’s built-in theme editor, you can tweak your site design (change colors, add a new section, etc.), and rearrange blocks as you see fit.

WARNING: One BIG disadvantage is that you can’t change a template once you’ve selected one. You can always customize the one you’ve chosen, but you cannot switch to another template.

WordPress

There are over 9,000 free themes available in the WordPress theme directory, and probably close to - if not more - the same number for premium, third party themes. You can find these themes on the official WordPress theme directory.

WordPress themes range from small, simple personal websites to large, complex eCommerce sites. Most themes come with customization options, so you have some degree of flexibility to modify them according to your branding needs.

Free themes tend to come with limited features and support as compared to paid themes, which is definitely something to consider when selecting a theme for your WordPress website.

You can also find high quality, industry-specific themes on ThemeForest, the most popular marketplace for paid WordPress themes and templates.

But, if you want COMPLETE design freedom, you should use a WordPress visual theme builder to craft a WordPress theme that perfectly fits your branding.

Plugins & Apps

WordPress and Wix both offer their users a wide range of applications to expand their website’s functionality. WordPress has a massive plugin repository that offers over 50,000 free plugins to their users — however, not every plugin can be trusted.

Wix, on the other hand, offers several hundred apps in their app market. And while the Wix App Market can’t be compared to WordPress’ plugin repository, each app in their market undergoes a strict vetting process to ensure maximum safety and reliability.

Wix

The Wix App Market offers over 300+ apps — both free and paid — that you can add to your site in a few clicks. These apps offer a range of features to enhance your website and give your business a competitive edge.

You can find an app for most of your business needs, from ecommerce to design and marketing.

As you go through the App Market, you’ll discover apps made by Wix – like Wix Blog, Wix Stores, and Wix Chat – while others are made by third party developers.

Compared to other app marketplaces, Wix’s App Market may seem limited. But they’ve chosen to focus on quality over quantity, vetting every third party app to ensure it meets their in-house guidelines.

This makes it easier to trust the apps in the marketplace, knowing they’ve been reviewed for safety, reliability, and efficiency.

WordPress

In WordPress, plugins are where the magic happens.

So whether you need to add a lead generation form, a quiz, or an online course, you can find a WordPress plugin to make it happen.

Some plugins are completely free — like Thrive Automator for example — but most offer a freemium model, where basic features are free to all users, while advanced features are premium.

Simply browse the official WordPress plugin library and install whatever you need to enhance the functionality of your website.

WARNING: not all plugins in the WordPress Repository are equal from security, performance or reliability points of view.

Some plugins may be poorly coded or outdated, making your website vulnerable to attacks or crashes should you install them.

When choosing a plugin, consider the following:

Lastly, keep in mind that installing too many plugins can drastically slow down your site performance. Therefore, only install the plugins you absolutely need to build your website and run your business.

Maintenance

Ongoing maintenance looks different on Wix and WordPress. Wix focuses on taking care of the work for their users, while WordPress leaves most of the job to theirs — which isn’t as complicated as it might sound.

Wix

In terms of ongoing site maintenance, Wix does the work for you.

All platform updates are carried out by their in-house technical team and are automatically deployed on your site.

Backups are also automatic on Wix, since everything is managed on Wix’s own platform.

This is a major win if you aren’t tech savvy because you can focus on building your website while someone else keeps it safe and secure.

WordPress

Compared to Wix, maintaining a WordPress website can be a chore – especially for beginners. 

Basically, WordPress leaves it up to you to make sure your site, theme and plugins are updated regularly.

Multiple times a year, WordPress will release software updates to improve security and fix bugs. When this happens, you’ll also need to update your website’s version of WordPress.

If a plugin needs to be updated, you'll see a white number inside a red circle on the “Updates” tab, in your WordPress Dashboard indicating the number of plugins waiting to be updated. It looks like this:

And before you manually update your plugins, make sure there’s a recent, working backup of your website to revert to if needed.

In terms of backups, WordPress does not take care of this for you. The easiest backup strategy is to use the one provided by your hosting platform.

Alternatively, you can use a plugin to backup your site. But, for safety reasons, make sure it has a high number of installs and positive reviews like BackUp Buddy.

Blog

When it comes to blog functionality, WordPress is miles ahead of Wix. Wix does offer blogging tools to their users, but their features are quite limited. WordPress, on the other hand, offers a variety of native features to help users build an engaging blog for free.

Wix

Wix Blog offers basic blogging tools. It supports articles, allows you to create categories and tags, and provides access to an archive of free media — mainly images, videos and GIFs.

Creating your first blog post is straightforward. Access your blog through the Wix Dashboard and click the blue “Create New Post” button in the top right of the screen.

You’ll be taken to the Wix Blog Editor, where you can start writing immediately:

Wix only lets you preview your post after you’ve added a title and 2 or 3 lines of text. Your blog posts will display the same aesthetic as the theme you selected for your website, during the setup wizard.

If you’ve got a bit of writer’s block and can’t start your own blog post from scratch, you can easily select one of Wix’s pre-built blog post templates:

These pre-built blog post templates are a combination of an article outline and a writing guide. Each heading and accompanying paragraph includes tutorialized text to guide you on what to include in each section of the post.

That way, you can start writing without spending time fretting over the structure of your posts.

The Wix Blog dashboard also includes suggested apps you can install to expand your blog’s functionality – subscriber forms, on-page translators, etc.

However, some of the suggested apps are fairly new and still buggy so if you choose to go this route, make sure you check their reviews first.

One of the downsides to building a blog on Wix is the comments functionality. It’s not user-friendly and isn’t as easy to manage as WordPress, which is why most users end up installing third-party apps like Facebook or Disqus.

You also can’t backdate or create private posts on Wix – features you can easily find on WordPress.

Additionally, compared to WordPress’ native blog editor, Wix’s plain text editor feels basic. The sidebar only features standard element options – like adding text, images, image galleries, or files.

There are also two “advanced” options — adding a paywall or adding a product from your store — but that’s it.

WordPress

Blogging functionality is one of WordPress’ strongest features because it started as a blogging platform before it grew into the leading content management system it is today.

Some of the standout features for WordPress include being able to create private posts for a select audience, a native commenting section with the ability to moderate comments, and its intuitive block editor.

Creating and publishing new content in WordPress is straightforward:

The content editor in WordPress is easy to grasp and designed to help you create and publish content as quickly as possible.

Creating your first blog post is as simple as typing away in the content editor:

To see what else the block editor has to offer, click the blue square plus sign button next to the WordPress logo and scroll through the various options available.

You’ll find all the standard element options — like adding a new text, images, videos, galleries, tables, etc…

And as you continue to scroll down the sidebar, you’ll find more advanced options like adding widgets, embedding tweets, YouTube videos or Spotify links… and so much more.

Below are just a few examples of the available integrations in the WordPress block editor:

The WordPress block editor allows you to integrate with almost any application you can think of (Vimeo, TED, Kickstarter, Imgur, Flickr, TikTok, Loom, etc.), taking your site pages and blog posts to a whole new level.

And if you want to create visually amazing content, you can use a front-end, what-you-see-is-what-you-get, visual editor plugin to do so.

Advanced page building plugins, like Thrive Architect, include complete design freedom features to help you create stunning blog posts in record time. 

SEO

In terms of SEO, WordPress and Wix both have basic SEO features to help your website get discovered by search engines. But, if you want to take your SEO efforts to the next level — on either platform — you’ll need additional applications or plugins to make that happen.

Wix

Your Wix Dashboard has a dedicated “SEO Tools” area to help you optimize your website for search engines.

The first thing you’ll see in Wix’s SEO Tools area is a “Get Found on Google” feature.

Its “Start Now” button takes you to Wix’s SEO Wiz – a step-by-step checklist designed to help your business get found online.

You’ll need to answer a few questions about your business, like whether it has a physical location or is strictly online; as well as the keywords you want your website to rank for.

Once you’ve completed Wix’s SEO setup wizard, you’ll see a personalized SEO Setup Checklist. This checklist consists of three main workflows:

Each workflow is then broken down into a subset of essential tasks you must complete.

In addition to this checklist, Wix also has Instant Google Indexing.

After you launch your site, Wix automatically sends it to Google so it can be indexed. That means you’ll be able to see your page in the Search results immediately after creating it.

Of course, it will take a bit more to get your website to rank on one of the first few pages in Google (and other search engines). For additional SEO functionality, the Wix App Market offers a variety of apps that have more advanced features – the go-to being Site Booster.

Site Booster is one of the more popular SEO apps on Wix and includes advanced features like embedding your company address in search results, targeting keywords, and performance tracking. This plugin is a free add-on for Wix users who have subscribed to a premium plan.

WordPress

WordPress also offers basic, built-in SEO functionality such as the ability to add post and page meta descriptions, image alt attributes, configurable URLs and correct heading markup.

Additionally, its core code – before themes and plugins are added – is well structured; allowing theme developers to create themes with clean code that can load quickly.

But if you want to take your site’s SEO to another level, you’ll need to use a plugin like Yoast SEO or SEO Press.

Each comes with a wide range of features such as automated technical SEO improvements, advanced XML sitemaps, and site title and meta description templating.

You can get the most out of these SEO plugin free plans, which is great if you have a tight budget. But, if you want to go the extra mile for your site SEO – and have the funds to do so – they offer premium plans to help you do that.

Other factors like page load speed and SSL certificates play a BIG role in your site SEO performance too. Make sure to use a high performance hosting service as well as WordPress plugins and themes designed to keep the search engines happy to improve your search rankings.

eCommerce Functionality

Wix

Only three of Wix’s paid plans come with eCommerce functionality built-in. That means you can’t build an online store with a free Wix plan.

With Wix Stores, you can accept payments through Wix Payments, their native payment system, or use third party apps to connect an alternative payment gateway like PayPal, Stripe, Square, Klarna, and more.

A Wix eCommerce plan also comes with an array of tools to kickstart your online store, including:

WARNING: Due to Wix’s limited eCommerce features, it’s not a recommended sales platform for businesses with a large volume of product offerings.

WordPress

WordPress has a dedicated plugin for eCommerce – WooCommerce.

WooCommerce is the most popular eCommerce plugin for WordPress and provides a wide range of features to turn your website into a thriving eCommerce store.

This plugin includes all the core features for an online store – products, categories, shopping cart, etc. – and also boasts premium add-on features such as multi-currency selling, automatic tax calculation, and live shipping rates from leading carriers.

WordPress also gives you the ability to use a variety of other eCommerce plugins, but in terms of features, documentation and support – WooCommerce is ahead of the rest.

And if you’re an infopreneur who sells online courses and other digital products, WordPress is a great platform for you. Plugins like Thrive Apprentice enable you to create and sell content (courses, memberships, restricted access blog posts and pages, etc.), all from your very own website.

Pricing

Let’s discuss one of the most important factors to consider in this comparison… how much each platform is going to cost you.

Wix and WordPress have different pricing structures. Wix has one free plan and eight paid plans for you to choose from. For WordPress, your costs depend on the web host, theme, and plugins you choose to use.

Wix

Wix has a free plan, but it is very limited. For example, you can’t:

Additionally, you’ll receive basic customer support – meaning it could take a couple of days to get your issues resolved.

Wix offers eight plans in total, spread across three tiers:

The most affordable annual premium plan starts at $16/month, with each plan having different storage and bandwidth limitations. You can pay monthly, or choose a yearly plan – with the monthly plans being slightly more expensive.

WordPress

Technically speaking, WordPress is free.

You can build a WordPress website for free (after you pay for an annual hosting subscription) using the WordPress block editor, a free theme, and some free plugins.

But, if you want to build a professional, revenue generating online business, you’ll need to invest in a few premium online tools to go with it.

Finding the right tools to build a quality WordPress website can be daunting; which is why we recommend a fully integrated, online business building toolkit like Thrive Suite.

Thrive Suite gives you all the tools you need to build a conversion focused website to grow a thriving online business.

Customer Support

Technical support looks different on each platform. Like most of their other features, Wix offers in-house options for their users to turn to in the event of a problem.

WordPress, however, doesn’t have a direct support team but they do have a massive online community, and a lot of user run support forums you can use to get assistance with any issues you may encounter.

Wix

Wix has an in-house support team you can contact via phone, email, or live chat.

Their operating hours are as follows:

In addition to their direct support team, there is also the Wix Support Center and Wix Learn. These knowledge bases are home to tons of helpful articles and video tutorials that are particularly helpful for beginners.

WordPress

WordPress.org doesn’t have a dedicated support team, but you can find help in the following places:

There are also many independent websites like WPBeginner that offer educational resources on WordPress.

Wix vs WordPress: Which Should You Choose?

So which one is better? Wix or WordPress?

Well… it depends.

Your budget and business needs will be the main determining factors as to which platform is best for you.

Here’s a summary of each platform to help you make the right decision:

WordPress

Wix

Wix is ideal for beginners who are still trying to learn the ropes of how to build their first website.

However, WordPress offers this same simplicity along with a wide variety of ever-expanding options to customize not only your website, but expand the functionality of your online business too. There’s web design solutions available for bootstrapped budgets of all sizes.

And if you’re really serious about building a conversion focused business website with the ability to scale in the future – then WordPress is the website building platform for you.