15 of the Best WordPress Beauty and Cosmetics Themes

Searching for the best WordPress beauty and cosmetics theme for your website? You've come to the right place.

With thousands of options available, finding the perfect theme can be challenging, especially if you're new to WordPress or just starting your beauty business online.

You're not alone. Many of business owners have been in your position, facing the same questions and concerns about choosing a theme that will showcase our products and services effectively.

That's why we've done the legwork for you. We've carefully reviewed numerous themes, focusing on those specifically designed for beauty and cosmetics websites. This list considers design quality, industry-specific features, and user-friendliness.

Whether you want to show off your skincare products, sell makeup, or manage a salon, we've got suitable options. Each theme on this list has been selected for its ability to create an attractive, functional website for beauty businesses.

What to Look for in a Beauty and Cosmetics Theme

Let's break down the key features that make a theme perfect for displaying and selling your beauty products or services:

1. Looks Good: The theme should be eye-catching and stylish.
2. Shows Off Products: You should be able to show off your products without any hassles (or need to install 7 different add-ons).
3. Easy to Sell Online: It should work well with online shop tools like the WooCommerce plugin.
4. Works on All Devices: Your site needs to look good on phones, tablets, and computers.
5. Easy to Customize: You should be able to make the site match your brand easily.
6. Booking Option: If you offer services, make sure customers can book appointments online.
7. Fast and Findable: Quick loading times and good SEO help more people find and use your site.
8. Beauty Business Friendly: Look for features made just for beauty businesses, like service menus or before-and-after galleries.

Now that we know what to look for, let's dive into our carefully curated list of the 15 best WordPress themes for beauty and cosmetics websites.

Thrive Tip: Speaking of selling, if you need a tutorial on how to start an eCommerce store the right way — this guide can help.

What Are the Best Beauty and Cosmetic Themes You Should Consider?

This section covers 15 of the best beauty and cosmetics WordPress themes in 2024.

I used the following criteria to evaluate each one:

• Ease of Use/Setup
• Design Flexibility/Customization Options
• Integrations
• Pricing
  
  

Keep reading to find your perfect match.

1. Allure by Thrive Themes

Allure Beauty WordPress Theme is a top tier option for any business, blogger, or influencer in the beauty industry.

This theme features stunning templates and visuals you can use to easily put your brand and products in the best light. I’ve played around with this theme on one of my test sites and was impressed by the quality of every feature in this set.

Let’s take a closer look:

Ease of Use/Setup

First, you need to install and activate Thrive Theme Builder to get started. This is where you'll get access to Allure.

Setting up your WordPress theme in Thrive Theme Builder is straightforward. From the dashboard, select the “Theme” tab and you can choose Allure.

In one click, you can also choose your site’s color scheme.

But, my favorite part is the Thrive Theme Builder Setup Wizard.

Whenever I need to set up a new site, I can get my theme ready thanks to how straightforward and simple this setup wizard is.

All you need to do is click your way through each option and select templates for every part of your WordPress site — from your homepage, to your blog list page, default WordPress page, headers, footers, and more.

By the end of this process, your site will be ready to be customized — and it’ll take you less than 30 minutes. I don’t think it gets any easier than that.

Design Flexibility/Customization Options

The great thing about Thrive Theme Builder themes is the fact that the initial design is just the start.

You get total control over your website’s look and the design flexibility to turn any template into a unique page.

For starters, you can choose your site’s color scheme, typography, and more to make your pages look different to the original template.

This tool also has a “Templates” section where you can hop in and create or modify any page template you chose using the Thrive Visual Editor.

Any changes you make here will be applied to your site immediately.

The Thrive Visual editor lets you drag and drop elements to create beautiful pages in minutes. No coding required! You can easily add a variety of conversion-focused elements to show off your beauty products or services, and put your business in the best light. 

And to give your website a truly custom feel, you also get a large selection of block templates to add to your pages and tailor to match your brand.

Integrations

You can connect your email marketing, CRM, and other marketing tools to your site. This theme also works well with a variety of eCommerce tools like WooCommerce, ThriveCart, and more.

If you want to turn your website into a thriving online business that consistently brings in conversions — then you must try Thrive Suite All Access, Thrive Themes’ suite of WordPress plugins that are focused on one thing: bringing you more sales and sign-ups.

Thrive Theme Builder also works well with a variety of growth tools, including All in One SEO for search engine optimization, MonsterInsights for Google Analytics, SmashBalloon for adding social media feeds to your landing pages, and more.

Pricing

You can purchase Thrive Theme Builder as part of a bundle, starting from $179 per year.
This most basic bundle, Build Plus, gives you access to Thrive Theme Builder and Thrive Architect. Which means you can create an impressive website for your business for less than $200.

You won’t find a sweeter deal elsewhere.

2. Elysian Modern Beauty by SeedProd

Up next, we have Elysian Modern Beauty from SeedProd.

This template kit is great for anyone looking to set up a fashion blog or beauty website. Coupled with SeedProd and its drag-and-drop functionality, you can turn this theme into a standout online platform for your business.

Ease of Use/Setup

SeedProd’s setup process is quick and straightforward — simply install the plugin after purchase, enter your license code, and select Elysian as your theme of choice.

You get a simple setup wizard that guides you through the initial configuration with clear instructions and options. This makes getting started extremely easy.

This website building tool also provides you with a simple drag-and-drop editor to create and customize your webpages and make them your own.

There’s little to no learning curve, even for non-technical users. The builder's controls and customization options are straightforward.

Design Flexibility/Customization Options

SeedProd’s drag-and-drop page builder provides a real-time preview of changes, so you can easily see your design progress.

In addition to the pre-made template kits, SeedProd also provides a set of content blocks and design elements to spruce up your page layouts and give them a more personal touch.

Some of these include:

• Text Blocks: Add and customize text with various font options, sizes, colors, and styles.
• Image Blocks: Insert images and customize their size, alignment, and borders.
• Buttons: Create call-to-action buttons with customizable text, colors, and styles.
• Forms: Add opt-in forms, contact forms, and other types of forms with integration to popular email marketing services.
• …and so much more

Integrations

If you want to add extra functionality to your website, you can easily achieve this with SeedProd’s large selection of integrations.

SeedProd integrates with popular email marketing apps like ActiveCampaign, ConvertKit, Constant Contact, and more. You can also connect it to a variety of growth tools like OptinMonster, TrustPulse, WooCommerce, and more.

And if you’d like to use this plugin and the WordPress Block Editor (Gutenberg) or a different theme — you can go right ahead and do that — no hassle.

Pricing

You have four pricing plans to choose from:

Basic: Starts from $31.60 per year

Plus: Starts from $79.60 per year

Pro: Starts from $159.60 per year

Elite: Starts from $239.60 per year

3. Botiga

Botiga is an impressive multipurpose  WordPress theme that helps you set up an online store to sell beauty services, natural cosmetics, and so much more.

Ease of Use/Setup

Setting up Botiga is pretty straightforward. You can download the free version of the theme in the WordPress Theme Directory, or through the aThemes website.

Botiga also has a demo import feature, which helps you make your site look exactly like the demo version – which is useful for beginners who want to get started quickly without building anything from scratch.

Design Flexibility/Customization Options

Botiga offers a limited amount of design options but they’re enough to make your site look different to the original template.

You get access to several typography settings and color palettes. When you choose a palette, it’ll be automatically applied to all your site pages.

In terms of editing parts of your website, you can customize headers, footers, sidebars, and shop pages using the WordPress Block Editor (Gutenberg) or the Elementor page builder.

Integrations

Since it’s primarily an eCommerce theme, Botiga was designed to work with WooCommerce, specifically. So, keep that in mind – especially if you were hoping to use a different eCommerce plugin to sell your beauty or cosmetic products.

In terms of plugin compatibility, Botiga works with a variety of WordPress plugins to add features to your site like SEO, security, lead-generation, etc.

Pricing

Botiga has a free version that offers a good enough set of features to set up your online store.

For advanced features, you’ll need to pay for the premium version of this shop theme, Botiga Pro.

Pricing starts from $59/year.

4. Jaya by Thrive Themes

Jaya is another great option from Thrive Themes.

This theme features a clean aesthetic with softer tones and calligraphic hand fonts that are perfect for brands that want to give off a tranquil yet vibrant aesthetic.

Though initially designed for yoga instructors and studios, this theme doubles up as the perfect theme for brands in the wellness and skincare industry.

And since Thrive Theme Builder is designed to help you turn any theme into your custom theme – you’ll have no problem working with Jaya.

Like with Allure, you get access to a variety of theme templates and additional block templates in Thrive Architect. Which means you have endless options to create a skincare or wellness store/blog/site that stands out from the competition.

In terms of integrations, you can connect your Jaya-built site to a variety of marketing and eCommerce tools – and Thrive Suite All Access, to.

So, if you’re looking for something different to Allure in Thrive Theme Builder, Jaya could be the perfect option for you.

Pricing

Pricing starts from $179 per year for the Build Plus plan, which includes Thrive Theme Builder and Thrive Architect.

5. Beauty Products by SeedProd

Beauty Products is another great option from SeedProd for smaller beauty brands that want to set up their online store and start selling immediately.

Since this is a SeedProd theme template, the setup process will be the same straightforward process you’d use for the Elysian theme.

This theme is simple, offering you the standard pages you need to create an eCommerce store for your beauty or skincare products.

And if you want to customize this theme and give it a more unique look, you can hop in and use SeedProd’s drag-and-drop builder to do just that.

That’s the great thing about using a tool like SeedProd or Thrive Theme Builder. You get access to a variety of themes that can be customized to fit your needs.

I think this is much more beneficial than buying one standalone theme. What if you don’t like it, or find that it doesn’t work as well as you thought it would?

You won’t have to worry about that here because SeedProd offers high-quality theme templates that work well with any WordPress website.

And if you feel like this isn’t the “perfect” theme for your business, you can hop into SeedProd’s template library and find one that works better.

Pricing

You have four pricing plans to choose from:

Basic: Starts from $31.60 per year

Plus: Starts from $79.60 per year

Pro: Starts from $159.60 per year

Elite: Starts from $239.60 per year

6. Abelle

Abelle is a beautiful WordPress theme built specifically for business owners who offer beauty services. This could be nail bars, beauty salons, makeup bars, spas, or massage centers.

The theme itself looks great. You get a variety of page layouts, tailored for different beauty service types, that you can choose from and customize – but you’ll need Elementor, a popular WordPress page builder, to do so.

If you’ve already got your website-building toolkit and Elementor isn’t a part of it, then this might not be the right theme option for you.

In terms of online business features, Abelle comes with a set of design modules that allow you to set up contact forms, a WooCommerce store, and an online booking system – perfect for service-oriented businesses.

This plugin integrates with a variety of well-known WordPress plugins, including Contact Form 7, Quickcal, Slider Revolution, WPML, and more.

Pricing

Abelle is available on ThemeForest. Pricing starts from $69.

7. Cosmetics Shop by Divi

Divi is a well-known theme and page builder solution that offers a variety of website layouts (their version of theme template kits). For beauty and cosmetics business owners, the Cosmetics Shop layout is a good option if you want a minimalist style.

You’ll need Divi to access this layout (and other customization features). From my experience with this tool, Divi is better suited for users who are proficient in WordPress. It’s a little complicated to set up and will take time for beginners to find their way around.

If you’re looking to set up your business fast, and with minimal learning time, you’ll need to consider another option.

However, for current Divi users or WordPress techies interested in this layout, you can use Divi’s drag-and-drop page builder to customize your layout and give it a more unique look. Divi offers a variety of animations, sliders, widgets, and other design elements to help make this happen. 

In terms of integrations, Divi works with a wide variety of WordPress tools, including WooCommerce, OptinMonster, FunnelKit, and more.

Pricing

Divi has two pricing plans:

• Divi : $89 per year

• Divi Pro: $277 per year

Divi also offers a lifetime plan for both plans — $249 and $297, respectively.

8. O’Nails (NailsBar)

O’Nails is a stylish WordPress theme for nail bars and beauty salons, but is suitable for makeup bars, spas, and other beauty-related businesses.

This theme comes with pre-made design modules to add specific sections to your pages, including “Services”, “Products”, “Teams”, and “Gift Cards”.

It also integrates with WooCommerce, allowing you to easily sell products or require clients to pay for an appointment in advance.

All pages are mobile responsive, so they should look good on desktop and mobile screens. 

If you want to enhance your theme, you can connect your site to a variety of plugins like Slider Revolution, WPBakery Page Builder, Booking Calendar and more. And, to improve your site’s SEO, you should take advantage of the theme’s compatibility with All in One SEO, the best SEO plugin for WordPress websites.

Pricing 

O’Nails is available on ThemeForest. Pricing starts at $69.

9. Skin Beauty

Skin Beauty is specially designed for beauty centers, spas, salons, yoga studios, and hair care centers.

This theme features a clean, modern design that gives off an elegant aesthetic to help you impress potential customers and convince them to book your services.

In terms of setup, you can use the theme’s in-built demo import tool to activate it on your site.

You also get access to a variety of customization features to edit your site’s color scheme, typography, and overall layout. To sell your products and services, you can easily connect your site to WooCommerce and get started.

In terms of plugin compatibility, it isn’t 100% clear which page builders this theme is compatible with – so keep that in mind before making a purchase.

But, it does integrate with slider plugins, booking software, and SEO tools like All in One SEO and Yoast.

Pricing

Skin Beauty is available on ThemeForest. Pricing starts from $59.

10. Iniya

Iniya is another good theme option for beauty stores and cosmetics shops. 

It's built to effectively show off your products and services, whether you're running a salon, spa, or online cosmetics store.

Iniya integrates seamlessly with WooCommerce, allowing you to set up a fully functional online shop with ease. The theme offers extensive customization options through the WordPress Customizer, allowing you to fine-tune your site's appearance to match your brand.

For easy content creation, Iniya includes the Visual Composer plugin. This drag-and-drop builder helps you design layouts without needing coding skills. The theme is also responsive, helping your site look great across all devices.

Pricing

Iniya is available on ThemeForest. Pricing starts at $69.

11. Nala

Nala is a handy WordPress theme for beauty and spa businesses looking to spruce up their online look. It's built for Elementor, so keep this in mind if your tech stack consists of a different page builder.

The theme comes with about 10 ready-made pages covering the basics like home, services, and team info. Whether you run a salon, spa, or yoga studio, Nala's got you covered with layouts that fit the beauty biz.

One nice thing about Nala is its clean, modern style that looks good on phones, tablets, and computers. You can easily tweak colors and fonts to match your brand, and it's got special features built just for spas and salons.

All in all, Nala's a solid pick if you want a good-looking, functional website without the hassle. It's designed with beauty pros in mind, so it should have most of what you need to get your business shining online.

Pricing

Nala is available on ThemeForest. Pricing starts from $17.

12. Wellnez

Wellnez is a WordPress theme that caters to beauty, spa, and wellness businesses. It's designed to make life easier for folks running salons, yoga studios, barber shops, and similar ventures.

Wellnez comes with pre-made pages tailored for beauty businesses, helping you set up shop quickly. You can sell products online thanks to WooCommerce support, and while not explicitly mentioned, it likely includes ways to book appointments too.

The theme lets you showcase your services, introduce your team, and share customer reviews easily. You can adjust colors and fonts to match your brand, and the clean code helps keep your site running smoothly.

Wellnez offers a solid, user-friendly package for beauty and wellness businesses wanting to look good online.

Pricing

Wellnez is available on ThemeForest. Pricing starts from $49.

13. Enzian

Enzian is a WordPress theme that zeroes in on beauty product e-commerce. Unlike more general wellness themes, it's built specifically for online cosmetics shops, perfumeries, and makeup stores.

What sets Enzian apart is its deep integration with WooCommerce and focus on product presentation. It offers specialized features like product badges, quick view options, and wishlist functionality - all designed to boost sales for beauty retailers.

Enzian's customization options are primarily geared towards product display and shop optimization. It includes a header/footer builder specifically for creating attractive store layouts.

The theme shines in its variety of pre-built shop layouts, giving store owners multiple ways to showcase their product lines. Its Ajax shop functionality allows for smooth, fast browsing - a key feature for customers comparing multiple beauty items.

Pricing

Enzian is available on ThemeForest. Pricing starts from $59.

14. Mellis

Mellis is a WordPress theme designed with beauty and spa businesses in mind. It's a good fit for hair salons, nail salons, and cosmetic shops looking to create an attractive online presence.

What makes Mellis stand out is its focus on clean, modern design that works well across all devices. It uses Elementor for customization, so you can easily adjust your site's look without needing to code.

The theme comes with some handy features for beauty businesses. You can quickly set up an online store using WooCommerce, and there are options for creating dynamic content like post widgets and carousel slides to showcase your services or products.

Mellis offers a one-click demo import, which is great if you want to get your site up and running quickly. You can start with a pre-designed layout and then tweak it to match your brand.

The theme is also built with SEO in mind, which can help your business show up in search results. 

Pricing

Mellis is available on ThemeForest. Pricing starts from $59.

15. Cosmetsy

Cosmetsy is a sleek WordPress theme that's perfect for beauty and cosmetics shops looking to make a splash online. It's built to work seamlessly with WooCommerce, so setting up your online store will be a breeze.

What's cool about Cosmetsy is how it lets you customize your site without needing to be a tech whiz. Plus, it comes with pre-designed templates to get you started quickly.

The theme has some nifty features to make shopping more fun for your customers. Think Ajax filters for easy browsing, product image zoom to see those fine details, and even a 360-degree product view.

Setting up is a breeze with one-click demo import, and the theme stays up-to-date with the latest WordPress versions. In a nutshell, Cosmetsy gives you all the tools you need to create a stunning online beauty shop that'll wow your customers.

Pricing

Cosmetsy is available on ThemeForest. Pricing starts from $49.

Our Top Pick for Best WordPress Beauty & Cosmetics Theme

My top pick for Best Beauty and Cosmetics Themes is Allure by Thrive Themes.

This theme offers the most versatility, allowing a variety of businesses in the beauty and cosmetics industry to adopt it and turn it into their own unique website.

The customization options Thrive Theme Builder offers are unmatched — and you’ll find them all in the plugin. No need to install several different plugins to access sliders, pricing tables, and more.

The best part? Every plan Thrive Theme Builder comes in, includes Thrive Architect, Thrive Themes’ landing page builder.

That means for less than $200, you get everything you need to build a stunning website with just two plugins.

These tools are also straightforward to use. You don’t need to know how to code, you don’t need to watch 1000 different tutorials to find your way, and you can build a professional website all by yourself.

With all that considered, it’s a no brainer. If you want to build a website for your beauty business — and you want to stand out — this is the theme for you.

Ready to Build Your Website for Your Beauty Business?

With all these amazing theme options, you should be able to find the perfect one and set up your WordPress website in no time.

Here are a few free tutorials to help you build your website the easy (and right) way:

• How to Build a Beauty and Cosmetics Website on WordPress
• How to Create a Clean, Conversion-Focused Website
  
• 30+ Must Have Website Features for an Amazing User Experience
  
  

Remember, the digital world moves fast, and the longer you wait to establish your online presence, the more opportunities slip through your fingers. With Thrive Themes, you can set up your website in less than an afternoon.

Why wait to turn your dreams into reality? The time to act is now.

Ready to take the first step towards building a website that not only looks professional but is optimized for conversions? Thrive Themes is here to make that journey as smooth and successful as possible.

Start building your dream site today with Thrive Themes.