How to Track Conversion Goals in Piwik Analytics

Piwik is an open source web analytics tool that can be used as a self-hosted alternative to Google Analytics. As usual, the reports you get in Piwik are nice, but useless unless you do some customization.

The most basic step to make any analytics data more useful is ​to track goal conversions such as when visitors sign up to you newsletter or purchase a product. Here's a quick guide on how to do so.

Build Your Mailing List With Thrive Content Builder

Our focus at Thrive Themes is to provide you with tools that help you build conversion-optimized pages, sites and content. Lead generation has always been an important part of this and over the course of the last few updates, the list-building capabilities of Thrive Content Builder have steadily improved.

This post will serve as an overview over all the ways you can use the plugin to capture email addresses.​

How to Set Up Conversion Tracking in Google Analytics

If you want to get any kind of useful data out of Google Analytics, you need to set up goal tracking. Once you're tracking goals such as opt-ins and purchases in analytics, you can start finding out where your most valuable traffic is coming from, where you're losing valuable traffic and much more.

Read on for a step-by-step tutorial on how to create and track conversion goals in Google Analytics.​

The Non-Techy Way to Track Revenue in Your Analytics

You analytics data becomes infinitely more useful once you start tracking conversions and revenue. Revenue tracking helps you truly understand what your most valuable pages and traffic sources are and how to improve your website.

Unfortunately, setting up revenue tracking is usually complicated and requires some custom coding. If you're not ready to take that step yet, here's the simplest guide you'll find to start tracking revenue (almost) no matter which analytics tool you use... and all without touching a single line of code!

Where’s the Ultra-Multi-Purpose Chameleon Thrive Theme?

Take a look at the current state of the WordPress themes marketplace and you quickly come away with one conclusion: if you want to sell a premium WordPress theme, it should be ultra-customizable. In fact, it should appeal to everyone and be suitable for every type of website imaginable.

​With Thrive Themes, we are deliberately not getting on board with this trend and here are the top 5 reasons why not.

Traffic vs. Effective Traffic

Today's video is about a certain kind of website optimization that can provide a big but almost invisible benefit to your business.

What you'll discover in the video is a distinction between how much traffic you're theoretically getting and how much (useful) traffic you're really getting and it's a distinction that is partially lost to your web analytics tool.

Watch the video to see exactly what I mean.​

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