We recently added a small but significant feature to Thrive Leads, that will take your Facebook retargeting to the next level.
With our latest custom HTML feature upgrade, you can add Facebook pixels directly to the states of your opt-in forms to track your visitors’ actions. From now on, this means you can retarget your leads on Facebook even if you don’t use a thank you page.
Check out the video above or read this article to learn how this feature can make a real difference if you’re using Facebook retargeting pixels.
About the New ‘Choose the Moment’ Feature
To start off, you need to create a Thrive Leads opt-in form with multiple states.
Having multiple states is necessary, because that’s where you’ll insert different Facebook pixels inside an HTML element.
When adding an HTML element to your page, you can now specify when the code snippet should be loaded:
The ‘on page load’ option is self-explanatory. When someone visits the page, the code snippet will be executed immediately.
With the ‘when the visitor views the state’ option, you can postpone running your code snippet for when the visitor has engaged with your opt-in and reached another state. When you use this option to trigger a Facebook retargeting pixel, it will allow you to create more personalized ads based on how your audience interacted with your opt-in forms.
If you want to learn more about when to load an HTML code, read this Thrive Knowledge Base article.
How to add a lead pixel to your opt-in form?
Adding a Facebook pixel to your opt-in form is a 2-minute process, after which you can retarget your audience in a much more granular way. Let’s go through the steps together:
1. Add a new form to your website with Thrive Leads (you can also use an existing form if you already have one)
2. Pick a template (multiple choice form)
3. Click on ‘add a new state’
4. Design your Thank You State
5. Drag a custom HTML element on to the new ‘thank you’ state
6. Specify when to load the code snippet: When the visitor views the state
7. Collect the ‘Lead Pixel’ from your Facebook Event Manager
8. Add the Facebook pixel to the custom HTML element
9. Add a custom parameter to your snippet. This will help you identify your leads.
Once all your states are ready, connect your opt-in forms to the correct thank you state. You can do this by picking an opt-in state, clicking to the ‘connect your form to service’ button, go through the connection steps you see there, and then in the ‘post signup action’, select the corresponding thank you state for your opt-ins.
The Structure of Your Multiple Choice Opt-On Form
The default form has two options: ‘Launching my first product’, and ‘finding my business idea’.
Visitors can pick which suits them better, then each of the buttons leads through to an opt-in form (State 1-2) where visitors can enter their email. Each of these leads to a thank you state (State 3-4), where you place the HTML elements with the Facebook Lead Pixels. Here’s a diagram illustrating this simple lead gen funnel:
This strategy enables us to retarget the people who have signed up.
Read this article if you want to know more about switching states in a multiple choice opt-in form.
Track Your Pixel
To check if Facebook pixels are set up correctly, install the Facebook Pixel Helper Chrome extension. This tool detects the pixels on a page, and tells you if they’re working correctly.
Note, that since we have selected the ‘when the visitor views the state’ option within the custom HTML element, the lead pixel will be detected, but not activated upon when visitors view the page. The pixel will only be activated if your visitors reach the ‘thank you’ state of your opt-in form.
The more specific you are with your segmentation, the better your campaigns will perform.
Therefore, it’s beneficial to “pixel” people who were interested in your offer, but did not sign up. Then, you can show a different type of ad or a more informative landing page to this segment.
To track this segment with pixels, you’ll need to copy a ‘view content’ pixel from your Facebook Event Manager and add one to the 1st and the 2nd opt-in form for each. This way, you target people who clicked through one of the buttons, viewed the opt-in state, but then didn't take any actions.
It’s Time to Refine Your Targeting Like a Pro
The Facebook Pixel is a powerful marketing tool in your hands that can help you track conversions, optimize ads, build targeted audiences, and remarket your readers.
Our latest custom HTML element upgrade provides an elegant conversion tracking option to use with Facebook Pixels. This opens up a lot of fun lead generation opportunities and enables you to laser focus on your segments.
Do you like this new feature? How are you going to use it in your business?
If you have questions don’t hesitate to leave a comment below.