Try These 3 Things to Increase Conversions on Your Sales Page
You did it!
You spilled blood, sweat and tears but your sales page is finally up and running, ready to convert those visitors into customers.
First of all, congrats on taking the leap. I know it can feel like giving birth to an 8.8 pound baby to get that first version out there.
But just like you don't stop taking care of your baby, you shouldn't consider the first version of your sales page to be "final".
Let me show you 3 improvements you can make on your sales page today.
We believe seeing a real world example is much more powerful than overwhelming you with theory. Which is why we're going to demonstrate these improvements in real life with this sales page remake.
This is the sales page before make-over:
What stands out immediatly are the design changes we made to the sales page, but that's not all. We added several elements to increase conversions.
These elements are not specific to this sales page. They are universal and adding them to your sales page will increase your chances of visitors buying your product.
Let's have a look at them in detail...
Improving Your Sales Page
1. Multiply Your Call-to-action Buttons
Every sales page should at least have a call-to-action (CTA) button above the fold and one at the bottom of the page.
The top CTA button allows for visitors who are already convinced, after seeing your video or headline, to buy immediately.
The one at the bottom allows for those who scroll all the way down to easily convert into a customer.
If you have a long sales page, add one or more extra CTA buttons throughout the page. Every time you think a visitor might be ready to buy, there should be a button in view.
2. Stop Sending Visitors Away
You most likely think you're not making this mistake but let me ask you:
- Are you showing an opt-in form?
- Is there a video that's still showing "related videos"?
- Or maybe a free widget that's adding promotional links to your page?
Luckily this is easy to fix!
Do's and Don't for Lead Generation on Sales Pages
A sales page is not the place to ask for an email address. This applies to opt-in forms on the page, but also to opt-in forms that overlay the page such as lightboxes, screen fillers, etc.
If you used Thrive Architect or a Thrive Leads shortcode to add an opt-in form, simply delete the element from your page.
The only exception to this rule is an exit-intent lightbox. This type of lightbox will only show if the user is about to leave your sales page. If there're leaving the page anyway you might as well try to get their details. This will allow you to send follow up emails and slowly sell them.
You can set up an exit-intent lightbox with Thrive Architect or with Thrive Leads if you want detailed stats and A/B testing options.
Use the Advanced Video Settings
When you add a video to your sales page with Thrive Architect, you can use the advanced settings to hide related videos.
I also suggest hiding the title if you're using a YouTube video because it doesn't look good to have the title show on the video (and it's not necessary because you should have a benefit driven title right above the video anyways).
Avoid Free Tools
This might come as a surprise but very little free WordPress plugins are truly free... Often, these free tools are used to generate traffic back to the tool's website.
You're paying by giving away some of your traffic and hard earned visitors.
While you might not be using Issuu, you might be using one of these:
Make sure to turn these tools off on your sales page!
3. Present Yourself
The biggest battle online is to gain trust.
Your visitors have to trust that:
- they will not be scammed,
- you know what you're talking about,
- you'll be able to help them.
The quickest way to build this trust is by adding an "About the Author" or "About the Company" section on your sales page.
In this section, you tell the readers just enough so they feel you can be trusted and you're an expert.
A good question to answer is "Why did you create this product?" The answer to this question will often be a story which makes you relatable.
Now It's Your Turn
What did you think about this make-over? Did you learn something that will help you improve your sales page? Are you ready to use Thrive Optimize to test a new version of your sales page? Let me know in the comments below!