How NOT to Use Progress Bars & Counters
This post is a public service announcement. We must stop the widespread abuse of progress bars and animated counters and only YOU can make a difference!
We recently introduced progress bars, animated counters and fill counters as new design elements (short codes) in all our themes. These elements can be useful additions to a conversion-focused website, but they can also be horribly mis-used. In fact, I have so far almost exclusively seen really, really bad examples of how to implement these elements on sites and landing pages.
Watch the video below to see the common mistakes you need to avoid (and what to do instead):
The underlying principle here is, as often: don’t use a feature just for the sake of using it. Don’t try to come up with an idea that justifies adding a nicely animated bar to your page. Instead, figure out what elements will convert more visitors and then use the tools available to best do the job.
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