3 List Building Case Studies from Our Users
We recently challenged our Thrive Leads users to really put the plugin to use and show us the results they achieved with it. You've already seen one of the resulting case studies and in today's post, we present three more examples of how Thrive Leads users accelerated their list growth.
60x List Acceleration
Here's a graph from Francisco's Thrive Leads dashboard, just a few days after he installed the plugin:
Francisco runs a Spanish website called Academia de Inversión and for more than two years, lead generation was something he did in theory more than in practice. He tells us:
Before Thrive Leads I only had got 375 subscribers in total in more than 2 years.
Now, after setting up Thrive Leads I got over 100 subscribers in 3 days. That’s amazing.
In other words, his site went from converting less than 0.5 visitors per day to converting 30+ visitors per day. To accomplish this, Francisco is making use of opt-in forms on all fronts. A combination of a large lead generation form on the homepage, a form in the sidebar and a timed lightbox ensure that all visitors get a clear and compelling offer to get on his list.
Here's an example of a form design he's using on his homepage:
Francisco also dove right in and started making use of the A/B testing feature from the get go, telling us:
…the best part is that the conversion rate can be improved a lot with A/B tests.
The main lessons you can learn from this impressive result are:
- Don't be shy about advertising your opt-in incentive and mailing list. Make sure that every visitor is aware of your offer and can easily find a way to subscribe.
- Start A/B testing right away. Even if it seems like your list is growing far too slowly right now, you might just be an experiment away from a dramatic turnaround.
159% Improvement with Targeting
Leelo runs the PCCCA website and lead generation has been an integral part of the site's strategy for many years. In the 2 month period before switching to Thrive Leads, 129 new email opt-ins were captured on the site. In the 2 month period after the switch the Thrive Leads, that number increased to 334 opt-ins.
How was it done? An important factor is that Leelo is running more than one offer on the website, making it possible to appeal to different segments of visitors. This results in better overall conversion rates than can be typically accomplished with a single "catch-all" offer:
Leelo says about her experience with using Thrive Leads:
…over the years, we have tried many ways to capture visitor information. A few have not worked at all, most have worked to some degree… but none as well as Thrive Leads.
Here's an example lightbox design Leelo is using on the site:
As you can see, Leelo is using vibrant colors and has made the whole design very visually striking. There's a much greater emphasis on images than on copy in this design and, looking at the conversion rates above, it's clearly working. It goes to show that you can sometimes say everything that needs to be said about your offer with just a few words.
A few lessons from this case study:
- Lightbox forms (sometimes also called 'popups') often get a bad rap because they are an intrusive form of advertising and they can be annoying. But time and time again, the data shows that they simply work.
- Less is more: in your next A/B test, try a version with fewer words and less text and more of a visual emphasis instead.
43+ Leads per Day With Multiple Offers
Laura from Intuitive Journal got a great result and a great list acceleration that she sent in.
After switching to Thrive Leads, she almost doubled her average conversion rate, going from 23 leads per day to 43 leads per day. Here's an example of a daily snapshot from her dashboard, showing the sitewide conversion rate of more than 3%:
Laura made use of the fact that you can easily run different opt-in offers in different locations on your site, using Thrive Leads. She created 2 new reports to offer as opt-in incentives and set up campaigns to show them to relevant segments of her audience.
Like we mention in our Next Generation List Building training, your offer (a.k.a. lead magnet) is one of the greatest leverage points for increasing conversions. Creating more than one offer and getting the most out of them by targeting and testing is the way forward.
Laura told us:
The best part about the additional functionality of this plugin is being able to see what is working and what is not working. Some of the A/B split tests showed marginal improvement while others were runaway winners.
Here's an example of a lightbox design Laura is using on the site:
This shows that you don't have to reinvent the wheel to make list building work for you. The classic opt-in form structure of large heading, some text, an image and the opt-in form is very effective at describing an offer and persuading visitors.
Laura's case study reinforces the lessons from the previous two cases:
- Don't be shy about advertising your offer - go to Laura's site and there's no way you'll miss the opt-in offer.
- Use a large, attention-grabbing lightbox - it may be annoying, but it usually works really well.
- Make use of the power of multiple offers, targeting and A/B testing. The difference these can make to how fast your list grows can be dramatic!
Over to You...
I hope these examples inspire you to take action and prove to you that anyone can build a mailing list (without having to be a rocket surgeon). Here's my question to you:
Which of the lessons from the above case studies will you apply to your site, to grow your list faster?
Leave a comment below with your answer!
I also want to send another big thank you to everyone who participated in our Accelerate Your List! challenge and sent in their results. It's very inspiring for the whole Thrive Team to see how you're putting everything we build into our products into action.
Finally, if you aren't using the best WordPress list building plugin of all times yet, click here to learn more about Thrive Leads.