For this case study we moved a website from Wix to WordPress. Moving from a totally different platform to WordPress is quite challenging and as a result, there are many interesting lessons in this case study.
For example, you'll discover how we completed a whole website redesign and built out an entire mini-site using just Thrive Architect and the Symbols feature. I'll also explain exactly what we did to fix the one BIG problem the site had (as well as the many little ones).
Ponder these song lyrics for a moment:
If language is sound, and sound is music, well then that sounds like music is language.
But if music is sound, and sound is language, then that means language is music.
That logic brings your attention to the similarities between learning music and learning language, right?
Because when you think about it, most people find learning music much less intimidating than learning a new language. In fact, why are we not all learning foreign languages through songs rather than sounds?!
But if such logic is sound, is it sound enough to grow a profitable online language business on?
Actually, it definitely takes more than clever lyrics to make an info-product venture succeed.
What does the Australian film industry, Christopher Nolan, and Thrive Themes have in common?
The focus of today’s story, Bradley Stevens aka Brad!
We all have a dream. And sometimes that dream leads us to a different dream which is exactly what led Brad from the stage to film to entrepreneur.
So follow along as I tell the tale of Brad as he moved from creating characters to creating a business to learn how you, too, can go from total newbie to an entrepreneurial star.
Is a lack of web experience keeping you from making progress in your online business?
If so, this story is for you.
Although you may think it takes a web design background, a team of professional designers, and years of copywriting experience to make money online, that's just a tidy excuse to keep yourself from trying.
Let’s say – like most people in the online business world – you didn’t go to college to get a fancy marketing or business degree.
In fact, you bloomed a little later when it came to taking your first steps as a solopreneur.
Perhaps you studied a completely different subject at university, worked for years in the corporate world or earned your living practicing a vocation of some kind.
At first glance, people might think such a backstory would disqualify you from becoming a solopreneur...but they'd be wrong.
Imagine this: You’ve spent weeks or months putting together your latest product launch. You’re excited as hell because you have a killer product, a well thought out marketing campaign, and projections are high.
The launch date finally comes and you send that first email to your list, anticipating the rush of phone notifications with the words “John Doe just ordered ‘Your Killer Product” for $997”, but 10 minutes pass since you sent the email. 20 minutes. 30 minutes. NO sales.
‘Huh, that’s odd... Nothing. Oh well, it’ll probably pick up towards the end of the launch’ you think.
But it doesn’t. The launch ends up being a total dud.
A simple setup generated David over $13,000 in revenue in the first two months of sales. What was it? A copy of Thrive Architect and the payment and product delivery service, Gumroad.
In this new Case Study series we’ll be diving deep into exactly how David made it happen. We’ll go through how he ended up selling an e-book, what was working for him, how he put it all together and hopefully, give you some invaluable ideas for your own business.
David is a 30-year-old marketer and copywriter who was consulting for startups and small businesses - until a few friends made him an offer he couldn’t refuse.
They asked him to join their startup full time as the head of marketing and sales. It was a “Hell Yes!” for David, but there was one problem...
He still had leads flowing in from the consulting business he’d built up, and it seemed a shame to leave all that opportunity on the table.
If only there was a way to systemize and scale his consulting in a way that didn’t require him to exchange his time for money.
Here at the Thrive Themes marketing office, sometimes we go a little overboard.
We wanted to test just how powerful quizzes could be for an online business.
Do do this, we created a one page affiliate site consisting of nothing but a quiz, then sent a bunch of new visitors to it to see what would happen.
And since we're always up for a challenge, we made a stretch goal to see if we could make the experiment profitable.
If we managed to succeed, we would essentially be creating an automated money-making machine… resulting in the subsequent plan to move to the Bahamas and sip on cocktails for the remainder of our comfortable lives.
Either way, we were set to learn something.
When you read case studies about a big traffic website that managed to increase email signups by some insane percentage, your brain probably thinks: "That's cool but it's impossible for me to get the same results".
That's why I'm thrilled to feature Chris in today's case study.
Read on to discover exactly what he did and how you can do the same on your website.
A while ago, our CEO was interviewed by the wildly successful podcaster John Lee Dumas for his show Entrepreneur on Fire. During the interview, we agreed to help John with his lead generation efforts.
Since then we’ve been working on incrementally improving the opt-in conversions on eofire.com, using the Thrive Leads plugin.
In this case study you’ll discover the step by step process we followed, which led to a 268% improvement in opt-in conversion rates.
You’ll see what worked (and what didn’t) and our take on why we got these results.