Learn How to Create an About Page That Boosts Your Conversion Rate

Be honest: How much effort did you actually put into building the About page on your website? Do you even have one? 

The importance of having an about page is underrated.

It's one of the most visited static pages on your website. You might as well do something with this attention.

We've just published our newest Thrive University course that will help you learn the ins and outs of creating a really powerful about page that will get your visitors engaged with your business right away.

Sounds interesting? Keep reading!


Why Do You Even Need One?

There are so many different kinds of businesses - does yours really need an about page?

What makes it so powerful and what can you do to turn even more of your visitors to leads and customers?

What's the biggest mistake you can make? 

These are the fundamental questions you will get an answer to in the first lesson of the course.

Learn from the Pros

In the second lesson of the About Page course, we will analyse the about pages of successful websites and learn what elements they include, how, and what purpose they serve. Some of the elements might surprise you!

You'll also learn what are the elements you should definitely include in your about page and what you should start with for the most engagement. 

Let's Put All This into Practice

Enough of theory - let's build your about page! 

In​ the third lesson, you can watch me build an about page from scratch.

Make yourself a nice tea - the page will be ready by the time you finish drinking it!

Build Your About Page Today

​It's time to build your about page - or give your existing page a real boost!

​Sign up for Thrive University (or simply log in if you're already a member) and start learning today. It's completely free!

If you have any questions, observations or course suggestions, leave a comment ​below - we'd love to hear from you!

Author: Alexandra Kozma

When Alexandra isn't imagining the 'a-ha' moments her Thrive tutorial videos cause, she loves watching the landscape pass from the comfort of a velocity train on the way to a new, vibrant city. She also helps Hungarians become digital nomads.

  • Steve W says:

    Hi Alexandra. Thanks for your great course, it gave me good pointers that I will soon implement.

    I hit a “404 page not found” when clicking on the “click here” anchor text, in Lesson 3 https://thrivethemes.com/tuni_lesson/3-build-your-page-in-minutes/

    The 404 URL is:


  • Sameer J says:

    Excellent post and a very helpful set of instructions, Alexandra. And this on a topic (About Page) that is often neglected, yet so important. I invariably look at the About Us or About page of a site I visit. That’s where I get the impression about who the person(s) behind the site I am looking at is/are. It is so key.
    Thanks again.

  • Kel Tho says:

    where are the Thrive template clouds? i would like to upload the zipfile there.

  • Suzanne S says:

    Alexandra, on the Active campaign page, there is a little arrow that when clicked opens up more information about the company’s story. How can I replicate that look?

  • Mark S says:

    Hi Alexandra – a useful tutorial. Thanks! Being a landing page, the template you provided at the end lacks the header elements (logo and top navigation). If you’re using a Thrive theme is there a way to add these to the top of the landing page?

    • Alexandra Kozma says:

      Hi Mark! If you wish to use the template in a regular page, not a landing page (so logo, navigation etc still appear) I recommend saving the landing page content as a template here and then add the content to your regular page under this menu

  • Richard C says:

    This is simple and outstanding. That rarely happens.

  • Kylie Ansett says:

    I am loving the Thrive University – you guys keep adding value… I am also a teeny bit excited at the ‘course template’ … is this a hint of things to come… ie a template for course hosting?

  • Mark says:

    Hi There,

    Great Information.
    I had just created my about us page after reading your article.

    I appreciate your comments and ideas to improve it.
    Thanks In Advance.

  • Harry H says:

    Hi Alexandra, Thanks for the great course! Exactly what I needed. I immediately implemented all your lessons and also used the template you provided. So thanks for that! It would be great if you could also do a course on the “Contact Page” explaining how we can make the most out of a great Contact page! Looking forward to that!

    • Alexandra Kozma says:

      Hello Harry,

      Thank you for your feedback – we’re glad you found the course useful!

      Also thanks for the suggestion, we logged it :)

  • Kathy G says:

    Hi there! Great points, however I have a question about the part when you talk about sharing your numbers and timeline of your business. What if you are brand new? How can you best utilize your page when you are just starting up?

    • Alexandra Kozma says:

      Hello, thanks for your comment! In this case, you could share your experience before your business – maybe you freelanced for other companies, have outstanding education, or did something remarkable that is related to your business.

  • Bodine B says:

    Hello, Alexandra!
    What a great course. You are an excellent teacher.
    I have uploaded the template onto my new site, and will be creating an ABOUT page following your structure.
    I love all of this Thrive Training.

    I do have a question to ask you on a different design issue . . .
    I went to your “Digital Nomad” site’s About page, which I found to be elegant and beautiful.
    And I wanted to ask you what image/photo sizes you used for those two full-width static images? They were cropped very nicely, and they display perfectly.

    I’ve been having a hard time figuring out how to size and crop my images to display as “static” images. Maybe you could create a course on preparing images/photos for full-width use as “static,” for the nice parallax scrolling effect.

    In any case, I will be go through all of the courses you create for the Thrive Training.

    I am learning such valuable information so quickly.

  • >

    Join Thrive University (it's FREE!)