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Thrive Nuggets: Get Higher Open and Click-through Rates

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Author
Hanne   126

Updated on December 22, 2019

We know you're busy running your business.

You don't always have time to do the things you would like to do to improve your conversion rates. Especially those who take days to implement.

That's why we created Thrive Nuggets. 

A Thrive Nugget is one action that you can take in under 10 minutes that will help increase your conversions.

Sounds good? Check out the first nugget.​

More...

Eh... What?

In order to get someone to open your email, click on your social media message or read your blog post, you need to grab their attention.

This can be done with a pattern interrupt.

A pattern interrupt will surprise your readers and give you that little opportunity window you need to get them to click.

Try it out and let me know how it goes!​

Also...  What you think about this new format? Is this helpful? Do you prefer longer in-depth content? Anything specific you would like to get tips on? 

​

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by Hanne  July 19, 2017

126

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Leave a Comment

  • I love this content but also like large content . I think you could combinate both. Greetings from spain. Cute

    Reply

  • Love it! Long form content is great, but as more and more people are doing it, I don’t have time for all of it. Adding in these shorter content types gives me a low-investment connect with y’all and puts our relationship in a place where it’s more likely I will choose your long form content among the rest.

    My only advice going forward would be to make sure they are always clear and concise, and always include at least one, and preferably two or more *examples* of the concept or strategy (which is what you did well here, and what I hope will continue). *Seeing* how something can work makes all the difference for me and makes it far more likely I will implement something.

    Thanks!

    Reply

    • Thanks for your comment Dan and I will continue with the examples 🙂 I agree that it makes vague concepts so much more tangible!

      Reply

  • What a great invention!! Thrive Nuggets! Super ideal for optimizing my website one tweak at a time! Thanks Hanne!
    My immediate action, right after I type this line of text will be to review my headlines and see where I can start using this pattern interrupt! (By the way: as an NLP trainer I love pattern interrupts, and I am wondering why I haven’t thought about this hack myself. So, great work Hanne!)

    Reply

    • Thanks Harry. I just read this quote and I think it applies here too: “You don’t have to reinvent the wheel, just attach it to a new wagon” 🙂

      Reply

  • Yep! I already found a way to use this nugget:
    The blogpost I am currently working on had as a title: “Positive Affirmations: The Secret Sauce to make them Powerful”. There is in the post a whole H2 section on this secret sauce topic.

    But now with the pattern interrupt, I think of this title: “Positive Affirmations: add some sauce to make your words more powerful”

    What do you think?

    Reply

  • I love the concept of nuggets and the content in your video. An example of your idea (in text) would add greater value – how might you use Blogging, Content Marketing & Cocaine in your message so it’s not click-bait.

    Reply

    • Hi Kevin,

      In this example, the intro might be about addiction. For example I found information about how posting on social media and getting likes and such was as addictive as cocaïne (lighting up the same areas in the brain) that might be a good hook for an introduction 🙂

      Reply

  • Love this concept! Nuggets like these are always very welcome and they fire something in your head that makes you start thinking to find more of them. In the same concept, I recently found the site detailed.com that is proposing content marketing case studies that are actionable nuggets. No link droping here, not my intention, but you start on that path, you only want more!! Thanks Hanne!

    Reply

  • In theory it sounds great and the concept of providing us with actionable nuggets of information is always appreciated for it is one of your core strengths and why I am such a fan.

    I receive lots of marketing tip emails but you are the only source I regularly open for I trust you to provide me with valuable information.

    Thank you for rarely letting me down.

    Reply

  • Great concept. Love this ‘nugget’ concept. Just enough info to give me something to work with and something easy to do. Too often I get so much information and suggestions that I feel overwhelmed and then do nothing. This is perfect.

    Reply

  • I do read/watch/listen to much of your long-form content, but keeping it short and sweet makes it all the more likely I’ll be able to watch. Especially if it is something very practical and applicable, I actually just changed the subject of my next newsletter because of this. One thing: this can’t be used too often, otherwise breaking the predictable pattern will become…a predictable pattern 🙂

    A topic I’d like to see explored: how to organize the offer of multiple products for best results: do you keep them all public? Do you keep some in the backend? Do you show that they’re there, but still don’t make them available on the front-end? Do you start with low-priced products? Do you start with high-priced, and then do upsells with the low-priced ones? Can you have a membership offer running side-by side with different single payment products? Things like that. I have a great many possible products that I can create, all interrelated, and I know I am consistent enough to do it, but I don’t know how the whole structure should look like in a few years.

    Probably best explored in an ActiveGrowth podcast or long post rather than a nugget, but there you go.

    Topics for nuggets:
    – tips and tricks for better quality video/audio production on the cheap
    – definitely more audience engagement tactics
    – personal branding tactics

    Looking forward to the next nugget.

    Reply

    • Hi Lorenzo,

      Thanks for the suggestions!

      About the offers, that’s for sure more of a longer format thing! But I’ll add it to the suggestions list for the ActiveGrowth podcast.
      That being said, it’s amazing to have so many ideas and to think big, but I suggest to start with getting that one product out there and start selling it.

      Don’t get overwhelmed with how you will structure everything before even having the products created. Truth is that there are many ways to do this and depending on your product/niche you will have to test what works best 🙂 There’s no “one fits all” solution for this.

      Reply

  • Hanne, these short formats are great, but I was wondering if you could expand on the term “pattern interrupt” and show some examples. The nuggets should have some links in them if you mention a certain action that we may not know how to implement. I hope this makes sense 🙂

    Reply

  • Love the Nugget idea. Do hope you always drop me an email to let me know as you post them. Awesome idea…

    Reply

    • Hi Bob,

      We usually send out emails about new posts so yes you’ll receive a message when they are here.

      Reply

  • 2.5 minutes is just about the right length of time for an interrupt in the middle of the day. Well done…and nice tip. Thanks 🙂

    Reply

  • I like this! Both the “nugget” and the concept.
    As others have mentioned, I like longer content too but don’t always get around to it. I went straight to this, digested it, and importantly, since it was good…..I will read the next one too.

    Reply

  • I like the nugget concept. Ideas I can implement easily without a big learning curve and without disrupting my normal workflow. I’ll definitely look forward to receiving more of these.

    Reply

  • Really nice tip… really liked it though pattern changing would be a bit challenging to relate it to latter on in your content matter, but its a good trick to try out, I’m sure it would work well!

    Reply

    • Hi Yusuf,

      It really is not that hard 🙂 The key is to look for an interesting story BEFORE trying to write the pattern interrupt title or subject line.
      If you start with the title and then you have to invent a story it will be much harder to do!

      Reply

  • Great! Perfectly clear.
    I like it the way it is. Perfect in the morning after organizing my day.

    Nice way of setting up a red line that will popup along the day when it’s time to use it.

    And when whenever I’ll feel I need more, I’ll check your content.

    Thierry
    Paris.
    Nope. Not Texas.

    Reply

  • Nope sorry, I’m obviously on a “brain-go-slow” day: like the idea of a nugget, but didn’t get from your post what a pattern interrupt actually is?

    Reply

    • Hi Tim, sorry probably has nothing to do with you brain but with a not-so visible play button on the video. We’re working on making that stand out more 🙂

      Reply

  • I agree with Juan Z from Spain. I like the nuggets but longer content is needed, especially for us who are not real knowledgeable about all of this. Randy from Atlanta-Home of Coca-Cola, UPS, and Delta.

    Reply

  • I really enjoy your work. Funny, I put something out there yesterday–“What does your post-surgical pain have to do with a control room?”

    Reply

  • Great stuff Hanne. I like the idea of super practical quick tips that we can employ right away. I thought your explanation of pattern interrupt was clear, concise, and cocaine 🙂

    Reply

  • I like this new nugget style!! Longer content is great too but I struggle with time at the moment and was always upset that I didn’t get around to read your emails more in-depth. Thank you for helping me improve a little at a time, that’s perfect for me at the moment.

    Reply

  • Thank you, Hanne. I like the short, actionable tips, and I also like the idea of “pattern interrupts”. I guess you don’t wanna be over-using this, though, otherwise it just becomes another “pattern”… 😉

    Anyway, thank you.

    Steve

    Reply

  • Thanks, Hanne, as another NLP’er I too love the ‘pattern interrupt’ reference, great idea. As I gradually purge my inbox of time-wasting emails I realize how Thrive have set a standard that I don’t want to lower. You guys are great role models for excellence.

    Reply

  • Love this quick nugget. Definitely going to try it and I love that I could get the advice in just a few minutes too

    Reply

  • That excellent Hanne. I’ve suddenly realised that I have opened many emails like this without realising what they were. The “pattern interrupt” method builds intrigue; the ” what the hell is that all about syndrome”. Thank you. I just love everything about Thrive Themes, The products, the constant new ideas but most of all the people

    Reply
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