Gain Key Insights About Your Subscribers with Multiple Choice Opt-in Forms

David Lindop   14

Updated on April 14, 2022

If you offer multiple email opt-in lead magnets, Christine’s new video will blow your mind with new possibilities for your website. She leads you through how to use Thrive Leads to combine them all into a multiple choice lead generation solution, allowing you to:

  1. Increase your email opt-in conversion rate, by...
  2. Letting your visitors choose an opt-in offer that best fits their needs, while also...
  3. Automatically tagging new subscribers in your email marketing service, according to their interests, to...
  4. Collect data on the effectiveness of different opt-in offers to grow your email list, and...
  5. Avoid splitting up your opt-in offers across different pages

Sounds incredible, right?

What’s even more incredible is we’ve done most of the work for you!

Creating a self-tagging, multiple choice opt-in form is super easy with Thrive Leads, especially with the stunning new multiple choice templates we’ve just added for all our customers!

Watch Christine’s video to get started.


What are Multiple Choice Opt-in Forms?

Multiple choice opt-in forms let your visitors choose which offer or lead magnet best matches their interests.

Multiple Choice Opt-in Forms - Overview

This means you no longer have to predict whether your visitors want your ebook, free course, or printable cheat sheet... you can add them all and let each visitor choose!

The new multiple choice Thrive Leads forms come with 2 choices by default, but it’s easy to add more if you want.

Setting up Multiple Choice Opt-in Forms with Thrive Leads

Christine’s step-by-step video walks you through creating your first multiple choice opt-in forms with Thrive Leads.

To help you get started, we’ve just added a whole bunch of beautifully designed, pre-configured multiple choice opt-in forms that you can download and start using today.

All you need to do is customize them to fit your brand design, add your content, connect them to your email marketing service, and choose which tags you want to apply.

Depending on what action you want to trigger when someone subscribes, you can also create a ‘Thank You’ page (like in Christine’s video). To save you even more time, you can use one of Thrive Architect’s professionally designed ‘Thank You’ page templates. Don’t forget to link up your button with your promised lead magnet.

Your audience will be choosing their favorite lead magnet (and tagging themselves) in no time!

How Can You Use Multiple Choice Opt-in Forms?

Multiple choice offers can be used in so many different ways depending on your goals, niche, audience and personality. Here’s just a few ideas to get your cogs turning...

Specific lead magnets

Let’s start with the obvious one. Multiple choice opt-ins can be used to offer entirely different lead magnets, so your audience can choose the most valuable one for their needs.

Multiple Choice Opt-in Forms - Choosing a specific lead magnet

Different media formats

Not everyone learns or consumes information in the same way. If you already have a lead magnet, why not consider reworking it into another format? You can offer the same content but repackaged as a video, audio, ebook, or short course.

Multiple Choice Opt-in Forms - Different media formats

Goals or results

This application of multiple choice opt-in forms matches Christine’s video, where she invites her visitors to choose a path that best fits their end goal. Whether that’s launching a product, writing content, running their first 3km, losing 5kg, or training their dog to sit on command, this is a great way to encourage your audience to move towards a valuable result.

Multiple Choice Opt-in Forms - Choosing a goal or result

Topics of interest

This example offers general areas that your visitors might find interesting, and is especially good for niches with a wide range of topics and content. By offering more top-level topics, you can tag your email subscribers for later targeting with related topics.

Multiple Choice Opt-in Forms - Choosing a topic of interest

Personality choices

Does your audience respond better to emotional, creative or intuitive cues? Then this is the multiple choice lead magnet for your website! By encouraging your visitors to describe themselves and their personality, you can make them feel more invested in their chosen path and represented on your website.

Multiple Choice Opt-in Forms - Choosing a personality type

Skill levels

If your website offers workshops, courses, or training videos for different skill levels, you’ll need to guide new subscribers towards the content most appropriate for them. This is a great way to share the basics with beginners, and more impressive advanced techniques with your more savvy subscribers. Of course, it’s also a great way to tag them in your email marketing service, so you can send them offers appropriate to their level.

Multiple Choice Opt-in Forms - Self-selecting a skill level

Sneak Peek... We’ve just added over 450 NEW opt-in form templates to Thrive Leads!

450 new opt-in form templates added to Thrive Leads

Maybe you noticed some fresh new lead generation template designs in Christine’s video?

Our designers have been hard at work creating over 450 stunning new Thrive Leads opt-in form templates, grouped into similar themes to help you build your email list with style!

You’ll discover gorgeous new ribbons, post footers, widgets, scroll mats... and of course multi-state lightbox popups just like the video demonstrates.

We’ll share much more on this soon, but here’s the stats if you just can’t wait...

In-Content Forms


design style sets


new templates

Slide-In Forms


design style sets


new templates



design style sets


new templates

Scroll Mats


design style sets


new templates

Screen Fillers


design style sets


new templates



design style sets


new templates

Post Footers


design style sets


new templates



design style sets


new templates

Stay tuned for the official reveal video soon!

We can’t wait to see the creative ways you’ll use multiple choice opt-in forms to grow your email list, and gain actionable insights about your audience.

Let us know your ideas about how you’ll start using multiple choice opt-in offers in the comments.

by David Lindop  April 13, 2022


Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. We only recommend products that we believe will add value to our readers.

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Leave a Comment

  • I would have thought it would be great if you thought the existing contact form through to the end. To this day, I can’t add a variable from the entered data to the subject of the email that reaches me. So I have 25 requests from the web every day, but all with the same subject line in my email program. Too bad.

    • I’m not sure this is relevant to the topic of multiple choice opt-in forms, Dirk. Can you explain your question a bit so we can see if it’s something we can advise on?

  • You all are amazing! This could be a real game-changer for me, as I’ve struggled to figure out the most efficient and elegant ways to segment my people so they’re getting what would be best for them at any given time. This is an excellent way to begin that process in a good way from the start. Thanks so much, David and Christine and all of you at TT!!

    • Thanks for your kind feedback, Daniel 🙂 Let us know how you get on with implementing it on your website.

  • This is great! …Quick question though. In the video she ends up going to Lead groups vs ThriveBoxes. Can you please explain why and what’s the difference? Or why Lead groups is best? Can you also do this from ThriveBoxes or no? Thanks ????

    • Sure, a lead group is a collection of opt-in forms that can be displayed on the pages you choose. Lead groups can contain different opt-in forms, and different variations of each.

      Thriveboxes are lightbox opt-in forms that can be triggered by a link, a button, an image, or anything else that you can assign a hyperlink to.

      So within a Lead Group, you can include different types of opt-in forms… Thriveboxes are one of these options.

      I hope that helps!

  • Hah, I have been using this technique in my lead forms for 3 years now – it indeed works wonderfully! 😀

    Actually, there is something you can do even more: have a quiz act as a lead form.

    A short 5 question long quiz in theme of “get stuff which is best for you” works wonderfully – you can segment your subscribers AND the subscribers feel like their goodies are personalized, made specially for them 🙂

    In my expierence, more buttons to subscribe means a bit less subscribtions overall (~15% drop), but the subscribers that do subscribe – love it and don’t unsubscribe after only one email.

    • Great feedback Danielius! That’s exactly right… in a sense, the multiple choice templates are a single question mini quiz. But Thrive Quiz Builder can take this idea to the next level like you say.

      It’s interesting to hear about the increase quality of subscribers too. Thank you.

  • Why don’t you use double optin to confirm the email address and let the person know they’ll be added to your email list?

    • Sure, you can use a double opt-in approach too. That only requires an additional confirmation page. We wanted to keep the examples simple in this video and post to share the multiple choice aspect.

  • Great article. Haven’t used thrive leads for a while.

    So many great feature in thrive suite you forget how much you can actually do.

    Thrive leads looks really good the new templates.

    Will have to have another play with thrive leads.

    Keep up the good work.

    • Please have another play with Thrive Leads, Adam. It’s an incredibly powerful tool that can grow your mailing list FAST.

      Let us know if you have any questions – we’ll be happy to help!

  • Are the new multiple choice optin form templates only available for lightboxes as shown in the video? If not is there an easy way to search for them? I’m interested in using them “in content.”


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