New Online Course Sales Page Template Available in Thrive Architect

When it's time to sell your online course… you need a high-converting sales page. 

As part of our continuing dedication to help you sell more, we’ve just released a brand new sales page template specifically designed for selling online courses.

It's incredible! You'll find step-by-step copywriting instructions, an editable box-shot, a sticky call-to-action button, beautiful module boxes, an "About the Teacher" section, dynamic pricing tables and more!

And it all follows our research-backed sales page structures and blueprints. Watch the video and read on to see how it works!

Want to see it live? Click here to view the brand new sales page template in a new tab in your browser!

How To Use This Sales Page Template:

The new sales page template is already available inside of the Thrive Architect template library. You’ll find it when you expand the template set called ‘Bonus’.

If you aren’t a Thrive Architect user and want to know how you can get access to the sales page, click open the toggle below for a summary of how it all works.

Above-The-Fold

The term ‘above-the-fold’ comes from when newspapers were folded in half on newsstands. Whatever was above the fold was visible to anyone passing by. On websites, it’s everything visible when a visitor opens the page but hasn’t scrolled down yet.

Here’s the above-the-fold for this sales page:

This is the ideal structure we uncovered from our research:

Remember, you can change all of the images and colors on this template with just a few clicks.

"But I don't have a sales video"

If you aren't using a video to sell your course, don’t worry. Simply delete the video element from the page and your headline + tagline will do.

If you remove the video, we generally recommend also removing the ‘Enroll Now’ button at the top. Generally. Visitors aren’t going to buy based on your headline alone, whereas a sales video could answer enough to sell them on the course.

Keep the call-to-action visible only when there's a video and if there's not, just delete the enroll button. Don’t worry, there are other calls-to-action further down the page.

Copywriting Instructions

Rather than filling the template with 'Lorem Ipsum' placeholder text, we’ve prepared every text box with copywriting instructions for you.

When you first open up the sales page template, you’ll see what you need to write and where. Click inside any text box and do what it says!

For example, look at this text box below the video:

All you have to do is think of two things:

1. What is the great goal that your online course students want to achieve?
2. What is the major objection or concern that makes them think they won’t achieve it?

With those two points in mind, put them together to write your tagline and type it right over the top of the instructions.

Every single section of the sales page is filled with instructions, from headlines, to testimonial introductions, to module boxes and even the author introduction.

It’s basically like following a recipe.

Countdown Timer

It’s common practice to have launch discounts or limited bonuses for an online course. Some course creators will use an open-close enrollment system meaning the course is not available all year around.

All of this is done to incentivize visitors to take action sooner rather than later. If you’re going to run any kind of special or discount, showing a countdown timer will make that very clear.

If you don’t have any kind of limited promotion, just delete the timer from the page. But if you are going to use it, you can set the date, time, timezone and message on completion.

And Thrive Ultimatum allows you to take your scarcity marketing a step further.

Not only does Thrive Ultimatum vastly increase the library of countdown timer designs you have access to, but it also allows you to create automatic lockdown campaigns, recurring promotions, evergreen funnels and to promote your campaign website wide with ribbons and WordPress shortcodes.

Box-Shot

After addressing your visitor's pain points and the topic you teach early on your sales page, you’ll want to introduce your online course. A picture is worth a thousand words, so this template comes loaded with a fully editable online course box-shot graphic.

Previously, you needed a designer to put together a collection of images superimposed on screens with a transparent background before uploading it to your website.

But with this template, you can do away with those extra costs.

Note: The box-shot does not use the image element. Instead, each screen is a content box with an image background. Here’s how to change them:

The box shot is responsive too, with the largest screen being hidden by default when viewed on mobile. This was a design choice to prevent it from being too busy and cluttered. You can always bring the larger screen back in by changing the Responsive Setting to enable the graphic on mobile and then adjusting the negative margins until it looks right.

Sticky Enroll Now Button:

After the online course has been introduced, there is a primary call to action that looks like this:

This is a background section that has its scroll behavior set by default to ‘sticky’.

What does that mean? It means as the visitor continues to scroll down the page, that call to action will remain fixed at the top of their browser viewport. Watch it stick to the top in the following animation:

Enroll Now Button - Anchor Link

The enroll now button at the top of the sales page and the sticky call-to-action are both anchor links, also known as jum​​p links. This means that when the visitor clicks the button, it will jump the browser viewport further down the page to the pricing table.

You can change this to link straight to your checkout if you’d prefer, but so you know how it works, this is the default set up:

By default, the enroll now buttons link to ‘#Pricing’, as you’ll see here:

The pricing table that they are taken to has been given that same ID tag under the HTML properties. To see it, select the first pricing table on the page (make sure you’ve got the whole table selected in the breadcrumbs), and look under the HTML properties.

Pricing Table:

By default, the sales page comes with a pricing table that has 2 pricing tiers (regular and advanced), and 2 payment options (one time payment or 3 monthly installments).

The payment options use what we call an ‘instance switch’ just above the table, that allows the visitor to toggle between payment options. Clicking this will change the tables displayed.

The Enroll Now button in each payment option should be linked to the checkout page of your choosing, whether that’s to a checkout inside your WordPress website or one hosted elsewhere.

If you don’t want to offer this many options, you can easily edit the table settings in the sidebar to suit your preferred options.

And There’s More…

We’ve included the important features of the sales page in this post, but there’s even more to it than that. It also includes a pricing guarantee section, an about-the-author, beautiful module boxes and more.

The best way to see all of it… is to have a look! Check out the live preview of the new online course sales page template right here.

So what do you think of the new sales page template? We think you're going to love it, but we'd prefer to hear it from you.

Leave us a comment below to let us know, and give this page a share on social media!