Are you spoiling this unique opportunity?
Imagine your visitor. He’s reading a blog post, likes what he sees and opts in. He’s enthusiastic, he loves what you’re offering and is even willing to trade his email address to hear more from you in the future.
At this very moment, right after your visitor subscribes, you have something that’s increasingly rare online: undivided attention.
This opens a window of opportunities most online businesses neglect...
With Thrive Leads, you can now fully take advantage of this window by showing a thank you-state lightbox rather than redirecting your subscriber to another page.
You can learn how to add a new state to your opt-in form in this tutorial.
Let’s discover 7 smart ways to use this thank you state to increase engagement and sales.
#1 Display a Special Offer
If you're trying to increase your online sales while growing your email list, you could reveal a special offer after someone opts in.
There are many ways to do this. In the thank you state, you can show a coupon code, a buy button that leads you to the promotion, or even add a sales video where you explain your offer.
In this video, I'm going to show you how you can add a video and a buy button that only appears after a set period of time:
#2 Minimize the Inconvenience of Opting In
What are your readers doing when you show them the opt-in offer?
They’re most likely in the middle of reading your blog or trying to find out more about your business.
If at that point your lightbox pops up, their first reaction will be to close it.
But if you let them know in advance that you're only interrupting them for a second and they won’t be redirected to another page, you can avoid this.
Once they opted in, make it crystal clear that now they can get back to the article. You won’t distract them any longer.
Watch the video below to find out how you can add a button to your form that closes your lightbox and takes your reader back to the article.
#3 Give Your New Subscribers An Easy Way To Reach You
No matter what kind of business you have, your readers will want to know how to reach you.
Providing your contact details to people who just opted in is a great idea. By subscribing, they show that they're interested in your business. Some of them will want to get in touch with you. Make it as easy as possible.
Show them how to call you, ask questions, schedule an appointment, find your store - anything that is relevant to your business.
In this video, I'm going to show you how you can add a click-to-call button and a Google Map to the thank you-state of your opt-in form:
#4 Tell Your Subscribers What They Can Expect
When you use a double opt-in, make it clear that your readers have to confirm their subscription.
You can use a simple text element to do this or add a screenshot image to show what the first email will look like and how they can mark it as safe.
Another way to use this thank you message is to set expectations:
- How often will they get your emails?
- When will they get the first one?
- What type of content are you going to send?
Be creative and add a video to the thank you state where you explain the whole process.
#5 Link To Your Downloadable Content
Do you send your opt-in offer via email?
Why don’t you save your subscribers some time and give them access to it right after they opt in?
Display a download link on your thank you state and give what you promised while keeping them on your website.
Watch this video on how to link your downloadable PDF guide to the elements in your thank you state:
#6 Add Related Reviews For More Affiliate Sales
Do you monetize your website through affiliate marketing?
Display your affiliate link and reviews right on the thank you state, where you’re most likely to have people’s attention. This will increase the chances that people will click on it.
Make sure that the offer you’re promoting on the thank you state of your lightbox is relevant to the opt-in form.
Connecting Your Thank You State to Signups
You learnt how to create stunningly creative thank you states - but how can you show this to your subscribers right after they opt in?
To do this, you need to make sure your sign up form is connected to your email marketing service. In this quick video you can see how to set this after signup - action right after a user clicks the Subscribe button.
Time To Optimise Your Thank You Message
Now you know how to make the most out of the thank you message. It's time to take action!
Which of these tips is the most related to your business?
Let me know in the comments below which of them you are testing and what result you get.