If you meet someone and they tell you "I'm happy!" while they have a huge frown on their face, do you believe that they are happy?
People communicate with more than just words. And so do websites.
Regardless of what the words on your pages say, the visual design of your website also speaks volumes. And as you'll discover in today's video, sometimes having an "unoriginal" website is better than having a unique one...
Prototypical Design and Online Marketing Soft Skills
The website featured in today's review is John Hannah Mind Coach.
In the video, we touch on many subjects, so I want to provide some additional resources to help you make the most of it:
This is a post which goes into more detail about the importance of the visitor journey and how you can use this concept to create better, higher performing websites.
This post illustrates what you might call an extreme example of taking the visitor by the hand and leading them on a journey. That's what old school, long form copywriting is all about, after all. And in this post, you'll see a fresh take on that classic approach.
This post on ConversionXL goes into more detail about the concept of prototypical websites and backs it all up with some interesting stats and studies.
With that, you have a lot at your disposal to build up some of those elusive (and rarely talked about) "soft skills" of online marketing.
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