How to Write an About Me Section That Converts (New Designs Included)

Stephanie K   55

Updated on May 3, 2022

Can you perfectly summarize yourself, your skills and your businesses’ mission in just a few sentences?

That’s basically the task you're faced with when you get to that little ‘About Me’ section on your website.

'Write about yourself. Make sure you highlight all your achievements...but don’t sound arrogant. But at the same time don’t sell yourself short. Oh and make sure you add some personality…'

And then there’s putting it all together so it fits your branding and looks professional enough to be trusted.

It’s safe to say crafting a bio for your site is not as easy as it sounds. Unfortunately, it’s also an essential element for conversions.


In this article we’re going to take you through a fool proof, step-by-step method to crafting a killer biography section. You’ll learn how to come up with your bio text, how to edit your bio for maximum potency, and how to present it all in a professional and trustworthy fashion. 

Why You Need a Bio Section

First let’s start off by clarifying what we mean by a biography section. We’re not talking about the about page (although this is another essential element of a successful website).

The bio section is a small blurb found on certain pages that lets a visitor know who you are and why they should trust you and your content / product / offer / etc.

An example of a bio section within a page, taken from our Chic template set.

A well polished bio section is useful for establishing:

  •  Authority
  •  Brand
  •  Likeability
  •  Context for the visitor

Because of its positive impact on conversions, a bio section should be included on any page that requires authority and trust. This includes sales pages, your homepage and E-course pages.

As for posts, WordPress automatically includes a pre-formatted 'About the Author' box at the bottom of your article. We'll show you how to add your new bio paragraph to this box later in the article.

Phase 1: Writing Your Killer Bio

Your bio section is short, so it needs to be potent.

We’ve created a simple step-by-step process to help you craft a sale clinching bio section. 

Phase one is about creating the initial content for your bio. Phase two is about improving it 

Part 1: Your Personal Story

If you have a personal story that got you into this business or industry, share at least a teaser to it here. You can explain it in full within your About Page.

This helps the reader connect, and pulls on those emotional heart strings. A reader is much more likely to be invested in you and your brand if you can elicit emotions in them.

Write one to two sentences on this.

Part 2: Your Qualifications and Experience

Here is where you want to provide some context for your visitors.

Who are you? Why should they listen to you? Draft one to two sentences answering these questions.

Include your most impressive qualifications and / or awards (provided they’re relevant to the topic of your website).

Part 3: Your Mission and Values

This is your opportunity to really resonate with your audience and cultivate brand likeability.

Ask yourself:

  • What merit am I bringing to the world with my website, product or service?
  • What is my brand mission?
  • What are the defining values of my brand?

If you don’t have defining values for you brand, try this exercise:

  • 1
    Copy-paste this list of core value words into a document.
  • 2
    Delete all the words that don’t resonate with your brand. Try to cut the list down to ten words...and then down to five.
  • 3
    Use this to form your brand’s core values.
  • 4
    Write one to two sentences explaining your brand values and why they matter to you.

In Action - Sarah the dog trainer

We’re going to use a fictional bio we’ve created from the steps above to show you the editing process in action. Here’s the before:

Personal Story

"Sarah grew up in a family with plenty of dogs. After realizing she was proficient at getting them to behave, she decided to pursue dog training as a career."

Qualifications & Experience

"After doing her Bachelors in Canine Behavioral Sciences, she completed one year of canine training at London’s Animal Sciences Lab and six months training at the Paris Dog Trainers School specializing in Canine Cognitive Gender Oriented Biases."

Mission & Values

"She believes in compassion, empowerment and determination, and her mission is to show that every dog is trainable."

Phase 2: Leveling Up Your Bio

Now that you have the building blocks, you can put it all together.

Create a paragraph out of all your sentences, combining sentences together where you can.

Now it’s time to run your paragraph through the wringer for a bit of fine-tuning…

Add Clarity

Is your bio clear and concise? Have you eliminated all fluff and filler words? Are you using any Jargon?

In Sarah's Example

‘Canine Cognitive Gender Oriented Biases’ means nothing to the visitor. What Sarah really specialized in was ‘how to deal with dogs that react negatively towards males.’

Add Emotion

What emotions are you targeting? Does the reader feel it? Make sure you speak like a human, using plain English. No one resonates emotionally with academic style writing.

In Sarah's Example

‘After realizing she was proficient at getting them to behave’ is too clinical. The whole story section could be improved by adding the emotions Sarah experienced growing up with dogs during childhood. 'Sarah was blessed to grow up surrounded by dogs, forming a strong connection to these four legged wonders that she could never shake.'

Add Connection

Speak in the first person. It’s much more relatable and helps the reader feel closer to you and your mission. Use you audience’s words and terms in your bio. You can pull these from any recent surveys, comments or testimonials you’ve gathered.

In Sarah's Example

‘Sarah grew up in…’ should be ‘I grew up in…’ and instead of using the word ‘dog’ repeatedly, she could mix it up with common terms like ‘man's best friend’ instead.

Add Benefits

Position your bio in the audience’s perspective. What’s in it for them? Why should they care about you and your brand? Craft your bio using the word ‘you’ (referring to the reader) more than the word ‘I’.

In Sarah's Example

‘She believes in compassion, empowerment and determination, and her mission is to show that every dog is trainable’ should be ‘Your best friend should be trained with compassion and determination.'

Add Flow

Does it sound good when you read it out loud? Is it natural and conversational, or clunky and weird?

In Sarah's Example

‘her mission is to show that every dog is trainable’ can be far more casual - ‘My mission isn't just to train, it's to empower YOU to learn to control and connect with even the most unruly pooch (don’t worry, there’s no such thing as an untrainable dog 😉 

In Action - Sarah the dog trainer

Here's Sarah's bio after running it through all the fine-tuning steps:

I was blessed grow up surrounded by dogs, forming a strong connection to these four legged wonders that I could never shake. After dedicating four years to learning the science and theory behind canine behavior, I completed my post graduate studies at Paris’ most renowned dog training school. If you’re struggling with a dog that's aggressive towards males, you’re in luck because that's my specialty.

I believe your best friend deserves to be trained with compassion and determination. My mission isn't just to train, it's to empower YOU to control and connect with even the most unruly pooch (don’t worry, there’s no such thing as an untrainable dog)  😉

Displaying Your Bio

Now that you have your bio blurb, you’re going to have to present it well. Having a nicely designed bio section adds to your site's authority. Here’s how to ensure your bio section design and layout puts your best foot forward.

Choosing Your Picture

Yes, you absolutely need a picture in your biography section. Don’t be afraid to get creative with this one. Bright colors, props, action shots are all welcome.

Go Pro

Make sure your bio picture is the highest quality your budget allows for. This may mean hiring a professional photographer to take and edit the photos for you. If you don’t have the budget for that, get a photography student or a friend who's an amateur photographer to do the shoot for you. They’ll charge a lot less and may even do it for free since they need the practical experience.

It's All About the Face

Nothing builds trust like a face, your visitor needs to see yours, and see it clearly. Even if you're self-conscious of your appearance, or have a really cool scenery shot with a really tiny you in it, your best choice is still a front on close up shot of your face. 

Smile! Or Maybe Not…

While a big friendly smile can be huge boost for likeability, new research shows it might not be so effective at building trust.

"Broader smiles that tend to elicit more warmth seem to be more effective in promotional ads for a service that would carry less risk. But photos with a slight smile did better in marketing scenarios where services were higher risk, such as a medical procedure, legal representation or investment in a startup company.” ~ Science Daily Excerpt 

You’ll have to decide what’s most appropriate for your industry, and whether it’s more important for you to flip the warmth switch or the authority switch.

Stick To Your Values

When choosing a picture, have your core values handy. Ask yourself of each possible picture choice - does this picture express and fit with my core values? Does it express the right amount of warmth vs. authority?

If you’re doing a dedicated photo shoot, take these core values along with you and keep them in mind when taking your shots.

If you’re unsure, send your pictures and list of values to friends and ask them to choose the picture that matches those core values the best. These sorts of decisions are always easier to make with outside eyes.

In Action - Sarah the dog trainer

Which photo would you choose for Sarah's bio? Keep in mind the points above about values, authority vs. warmth, picture quality and positioning.

Sarah's values: compassion, empowerment and determination

Keep reading to see which one we chose...

Getting Social

Whether of not you include links to your social networks depends on what your goal is.

If you are the brand then yes! Add social links. However, if the website is not related to you as an authority or influencer, then links to your personal social networks are not relevant.

If the bio is on your home or blog page and you’re trying to build up your following, then it’s a good idea to add those links to your social networks.

For bios on sales or landing pages, it’s not a good idea to add social links, because you don’t want to distract visitors away from the goal of your page.

There are plenty of ways to add links to your social networks. One of the simplest methods is to add an icon element: 

To add a social media icon element to your page, search for and select the social network you need. Change the color of the icon to whatever you want.

Then under the Animation & Action menu, select the hyperlink icon and add the hyperlink to your profile. Check the 'Open in new tab' box and click apply.

Give Them Somewhere to Learn More

So you’ve hooked them in with your blurb, well done. Now give the visitors that want to continue their journey with you a place to go.

Link to your About page so visitors can get more information on you, the website and brand.

Here’s a full tutorial on how to put together your entire about page.

Again, this is something that you only want to do on pages without a specific conversion goal. Never distract visitors away from conversions with your About page.

Easy Formatting and Design

If you have Thrive Architect, a simple way to add your finished bio section to your sales and landing pages is to save your finished design as a content template. Once saved, you can load the customized design onto any post or page you're editing with Thrive Architect.

To help with this process, we've created a collection of stylish bio section designs for you to choose from:

The new ‘Bio box’ designs are available in our content templates cloud.

To access these designs, just add a Styled box element to any post or page. Then select one of the ‘Bio Box’ designs. From here you can add your new blurb, picture and name, then save the customized design into your own content templates library.

Now you can drag and drop your completed bio box into any post or page.

In Action - Sarah the dog trainer

Let's take a look at one of these designs applied to our example with Sarah:

Sarah Hogarth


I was blessed to grow up surrounded by dogs, forming a strong connection to these four legged wonders that I could never shake. After dedicating four years to learning the science and theory behind canine behavior, I completed my post graduate studies at Paris’s most renowned dog training school. If you’re struggling with a dog that's aggressive towards males, you’re in luck because that's my specialty.


I believe your best friend deserves to be trained with compassion and determination. My mission isn't just to train, it's to empower YOU to control and connect with even the most unruly pooch (don’t worry, there’s no such thing as an untrainable dog).

In Action - Sarah the dog trainer

Let's take a look at one of these designs applied to our running example, giving us Sarah's finished bio box:

Sarah Hogarth


I was lucky enough to grow up surrounded by dogs, forming a strong connection to these four legged wonders that I could never shake. After dedicating four years to learning the science and theory behind canine training and behavior, I completed my post graduate training at Paris’s most renowned dog training school. If you’re struggling with a male hater dog, you’re in luck because that was my specialty.


I believe your best friend deserves to be trained with compassion and determination. My mission isn't just to train, it's to empower YOU to learn to control and connect with even the most unruly pooch (don’t worry, there’s no such thing as an untrainable dog).

Adding the Bio to Your Posts

Now you’ve got an awesome bio paragraph and picture, you can easily add it to the author section of your post.

The design of your post author box depends on which theme you're using.

Click on Users in your WordPress Dashboard sidebar, and then select Your Profile from the drop down. 

Scroll down to the About Yourself section and add your new bio to the Biographical Information input.

Just under that, there’s a Profile Picture section. You’ll need to create a Gravatar, which is a globally recognized avatar (basically the picture that will appear by your name when you comment on WordPress websites). Just follow the prompts on the Gravatar site to create your own.

Make sure to click the Update Profile button down at the bottom of the Your Profile options to save your changes.

Whether or not the author bio is showing underneath your posts is a theme option.

Tell Us About Yourself

This whole exercise should take you under an hour to complete, so what are you waiting for? It’s time to start crafting an authority building bio section for yourself right now.

Post the bio you came up with below! We’d love to read yours (and maybe even give a little constructive feedback) ;-).

by Stephanie K  April 6, 2018


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Leave a Comment

  • Hello again Stephanie, I hope you are doing well.

    Thank you so much for such a great and in depth tutorial. This is something I have looking for and now I have it, thanks to you.

    Take care.

  • Hello Stephanie.

    Thanks for the article, you wrote a lot of useful information.
    It’s good that you wrote in stages and each step is painted quite widely. Now I need to rewrite the history of my company and I think it will come out easily.

    Best regards, Candace.

  • Useful, thanks! I like your methodical step-by-step approach, which really helps!

    Having those predesigned “Styled box element” from Thrive Themes is invaluable!!

    ▶ BTW a question to this regard. You said:

    “If you have Thrive Architect […] save your finished design as a content template. Once saved, you can load the customized design onto any post or page you’re editing with Thrive Architect.”

    I would need such a finished design across DIFFERENT websites, but couldn’t figure out how this possible. Can you give me a hint, or better an URL where I can find a step-by-step instruction? TIA!

    • Hi,
      Happy you found this helpful and like the new designs!

      To answer your question, in order to use content templates on another website, the only current option is to:
      – Create a new blank landing page
      – Insert the saved content template on the landing page
      – Export the landing page
      – Import the landing page on your new site
      – Save the content template on the new site

      It’s not ideal, but it works 🙂

  • Forest article. But why did Stephanie Kelly not follow what was written? Her bio is in 3rd person. And therefore non of the great emotional attachment language and techniques. Very generic bio.

    • I would have to disagree with the “very generic” but about the third person, this is a choice we made because this is a multi-author blog and we’re not the “brand”, Thrive Themes is.

  • You said to write in the first person but both yours and Shane’s bio’s are written in the 3rd person and they both also seem to be shorter than your post example and don’t have all the components you talked about.

    How come?


    • Hi Charlie,
      Good question 🙂 Guess here, one of the reasons is because this is a multi-author blog under the Thrive Themes brand, we’re not the brand.
      But who knows, we might rethink it at some point.

  • There is a picture rating site people can use to get ratings on their pics. Different factors like trust, likability etc.

    • Fascinating, but I wonder just how “accurate” the results would be, and if there are actually “people” evaluating the uploaded or screened images… I’d think these values — trustworthy, likability, etc. — would be highly subjective, and very niche-dependent…

      • I agree Karen, but their are also some “universal” criteria so I believe if enough people would rate the pictures it could be pretty accurate (not sure about the site mentioned, just in general)

    • I’ve heard about this too… Not sure what their criteria are anymore for rating the pictures though.

  • This is a terrific article and I love the way you set out the steps. The dog trainer example seems a tad long for a ‘Bio’ piece and I would use it for an ‘About You’ page. The second paragraph seems perfect for the Bio and would get me in, whereas the long version wouldn’t. Any thoughts on this?

    • Hi Joan,

      I agree, for a bio section, shorter would be better. But we wanted to show how to cover all the important elements.

  • I have spent my entire career looking after customers of one sort or another, in large companies and small businesses, from regional towns to major cities. I have always been passionate about improving the customer experience and helping the business grow. I completed a Grad Dip in Management and a Master’s Degree in Business so that my advice and strategies were fully grounded. My mission is to add value and direction to your business through collaboration, respect and a win-win process that builds trust, improves the customer experience and drives business growth.

    • Hi Ashley,

      Thanks for sharing.

      I believe that at some point in your career, your experience “overtakes” the degrees, and I feel this might be the case for you.

  • Awesome Layouts. I am really loving it.
    I started making my about page with text only earlier. Later I used a Page builder to do so, But now I am thinking of using thrive builder but the problem is that, how will I backup the pages that are made with the old page builder plugin i was using?

    • Hi Vashishtha,

      Not sure what page builder you were using, so not sure how you would back it up (all page builders have a different system).
      But you can simply have both running on your site and create the new pages with Thrive Architect.

  • Thanks Stephanie. I’ve been putting off re-writing my bio for months because I didnt know where to start. I came up with the following, I welcome your feedback.

    “During high school, our geography teacher took us to Singapore for one week. I was so mesmerised by the different culture, food and landscape, that I immediately caught the travel bug. After working in various large travel organisations in Australia and UK, and completing a business degree in tourism management, I became a global gypsy. I travelled around the world for 11 years non-stop. I even worked on cruise ships in the Caribbean for two seasons. I believe to travel is to learn. My mission is to share all my travel knowledge that I have gained over the years and to create useful travel tools that will help other travellers gain the most from their holiday adventures.

    • Hi Lisa,

      Nice and kuddos for taking action on this immediately!

      I like the term “global gypsy” 🙂
      Maybe you could be a little more clear about the benefit for your audience “Gain the most from their holiday adventures” is pretty broad…

      Will they be able to experience the country as a local? Avoid tourist traps? Feel confident they’ll see the most important places? etc.

      • Thanks Hanne for your feedback. It seems I have been general because I still havent been able to hone in on a niche. So I started a general website just to get started with something. I did reword the last sentence – what do you think of this:
        “I believe life is about travelling adventures. My mission isn’t just to share my wealth of travel tips, its help you prepare your holidays with ease and save money – Travel Made Easy!”

  • Great article but is there a way to change the social media options for the Rise theme? I want to display Facebook, Instagram, and Linkedin but there is no option for Instagram.

  • After university, I worked in the drinks industry for some years. It was soon obvious that my real passion was in helping others choose and buy wine well. To do this, I decided to learn as much as possible about the wines and spirits I enjoyed. Over the years I have earned my WSET Diploma, been accepted by The Association of Wine Educators and become a certified Sherry and Sake Educator.

    My mission is to encourage you to gain more enjoyment from your favourite tipple. Whether you are a student in the trade or a wine enthusiast I want to help you benefit from my experience and knowledge.

    • Hi David,
      I didn’t realize that was a thing “certified Sherry and Sake Educator” 🙂 Thanks for sharing

  • Hi Hanne, thanks a lot for this great post! I managed to write something short. Originally it is written in Dutch and my translation might be a bit poor, but I would like to have your opinion about it:

    In the summer of 2005 I came with twelve boxes with personal stuff to Turkey in order to become a writer. I succeeded in that goal, in the meantime becoming more and more enthralled by the country in which I lived now.
    My urge to want to understand and my talent to find the right words, form the dynamic combination with which I can make Impressie Turkije an outstanding magazine. A magazine that continues to surprise and captivate. Every edition again.

    • Thanks for sharing Klaske.

      As a website visitor I would be interested in what I will get from reading the magazine too (what are the benefits?)

  • Wonderful walkthrough for a must-have bio, Stephanie. Thanks!

    The stories that go straight to the heart are the stories that stay with us long after we’ve closed the book. As a writer, I am determined to bring you the stories that move you, the stories you care about.

    My family history includes, of all things, ‘bards’, the people who traveled village to village telling their stories in rhyme. I continue this tradition. I write poetry and story. I am confident my writing has something to say.

    You deserve to hear what is good and true whether it involves stories of people from real life or stories of people plucked from the stratosphere of the imagination. For even fantasy has a truth to impart.
    I commit to delivering all the above in just such fashion. Include in this the stories of animals on occasion.

    • Hi Sara,

      Thanks for sharing.

      I think you could try to focus on what benefit this would bring to our readers.

  • Great post Kelly,
    The bio section of a blog is always one of the most important sections of the blog that should be given adequate attention. But unfortunately, a lot of people usually take it for granted.

    However, i do know that most people often see the bio and about page as being that same thing and while they might be right, I believe they have a little differences as you rightly pointed out here.

    There is no iota of doubt that the bio, when properly crafted, will boost engagement, trust, conversion, and finally….. Sale which is usually the end goal.

    Now, I 100 percent agree with all the points you made about how to create a catchy bio, especially on the area of telling your story and using a very high quality image of yourself. The truth most people do not know is that, the photo you use on your bio and about page speaks a lot about you, it is, therefore, very important to always be mindful of the pictures you display there.

    Thanks for sharing Kelly.

  • Another great and informative post… You guys at ThriveThemes are really awesome… the other day I was wondering about the categories for a new blog I’m creating; a few days later, you guys created a post about that… I was preparing a draft of my bio for the blog and… Boom! you guys create a post about writing bios.

    Here’s the Bio I came up with:

    I have been involved in internet marketing since 2005. I started out by dabbling in affiliate marketing as a means of making some extra income on a part-time basis to supplement my salary.

    I experienced years of frustration, disappointments, discouragement and struggling to make money, before deciding to refocus and start taking consistent action. Only then did I finally start earning decent commissions month after month.

    A couple of my friends got interested and asked (…begged) me to teach them what he learned. I was actually eager to help them out… In my professional career as an Engineer, I have been responsible for developing material for several training initiatives and have taught numerous trainees, so why not teach my friends what I knew. Over a period of about 3 months, we got together “to do our thing”… They caught on quickly and really took off with affiliate marketing.

    It was through this experience that I thought of developing my own brand of training geared towards helping people earn an income online.

    I am determined to help as many people as I can realize a full-time income online so that they could enjoy a lifestyle, not consumed by work, but doing what they love!

    Some things you may not know about me… I have a Bachelor Degree in Engineering and a Masters Degree in Management… and I am an amateur actor and photographer.

    I’m bringing my fusion of humor, professionalism and sense of responsibility to the internet marketing landscape!

    PS… Hanna, I really, really enjoy listening to you and Shane on the ActiveGrowth podcasts… I keep looking forward to the next podcast 🙂

    • Hi William,

      Thanks for listening to the podcast 🙂
      And the bio looks good but is a bit long for an author section. I would use this on your about page and try trimming it down to the essential information for the bio box.

  • hey Stephanie
    thanks stacks you really made me dive deep within, i found myself again…and im remodelling my wesites as well. but how do i change my profile picture?

    • The picture is coming from Gravatar (if you’re using the wp author box) or if you’re using one of our templates simply click on the picture and then on “change picture” or if it’s a content box in “Background options” and then you can change the picture.

  • Concerning first person / third person. In blogs like the Thrive Themes blog, it’s important to underline that the writer is a contributor to the blog as opposed to the founder of the blog. While it’s okay to use first person in the article itself, it’s important to make this distinction in the byline. Otherwise we might all think these articles are written by Shane.

    I also think the same applies to personal blogs to some extent. If your personal blog is a “brand”, you should speak of yourself in the third person. But if it’s a personal diary and you are the brand + only contributor + founder, then first person makes more sense.

    • I disagree… I don’t think it’s nearly that clearly defined. (I’ve seen this question — first person/third person — debated for years!)

      I think two important factors are (1) your audience, & (2) your industry…

      If you’re writing for professionals — ie, doctors & lawyers, among others — it might be more appropriate to speak in the 3rd person. Ditto if you’re a solo presenting yourself as the go-to expert in your field…

      In contrast, if you are a solopreneur trying to woo your “tribe,” presenting it in the first person *can* make you seem more approachable and less distant and formal…

      Again, as in so many other decisions we have to make… “it depends!” 😉

  • Love it Hanne, very easy to follow template! Here’s what I’ve come up with so far:

    Kern’s interest in psychology and human behaviour lead him to lose 34 kg. He is a Certified Nutrition Coach (Pn2) and is on a mission is to create a community of 10,000 people who have undergone long-term body transformation. If you’d like some one-on-one help with your weight loss goals, get in touch with him at EMAIL.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}