The Best Sales Funnel Builder Tools for 2025

Let me guess, you went searching for the best sales funnel builder, and now you’ve somehow ended up managing a landing page plugin, a quiz tool, a popup plugin, a CRM, a checkout page… and a mild case of decision fatigue.

I’ve been there.

Back when I was diving into WordPress and learning the ropes of online marketing, I thought more tools meant more results. But each new plugin brought new problems — slow sites, tech glitches, and funnels that looked decent but didn’t convert.

Now, ten years and countless funnels later, I know what actually works — and what just looks shiny on a sales page.

In this guide, I’ll help you:

I won’t spoil the top pick just yet, but stick around. By the end, you’ll have everything you need to build faster, grab more leads, and finally see those sales come in.

Start Here: What’s Actually Blocking Your Conversions

Here’s something most people don’t talk about when they shop for funnel tools:

It’s not just about the software — it’s about how you use it.

Even the best funnel builder in the world can’t save a confusing offer or a funnel that overwhelms people before they’re ready. So if your conversions are underwhelming, it’s worth asking: is it the tool… or the plan?

Most funnels don’t fail because of bad tech. They struggle because they weren’t built with the right strategy in the first place.

Here are a few common traps to watch for:

So yes — your funnel builder matters. But how you use it matters even more.

That’s why the next step isn’t just picking “the best” tool — it’s choosing the one that supports where you are right now, with the flexibility to grow alongside your strategy.

Let’s find that tool.

Find the Right Funnel Builder for Your Business Stage (Quick Breakdown, No Hype)

Not every funnel tool is built for where you are right now — and that’s where a lot of people get stuck.

Here’s your at-a-glance cheat sheet. Whether you’re just starting out or running a high-converting machine, this breakdown will help you choose the best sales funnel builder for where you are right now.

Choosing the right funnel builder isn’t about finding the flashiest tool — it’s about picking one that fits you.

If you’re building a business on WordPress and want control, flexibility, and tools that actually work together, there’s a reason Thrive Suite stands out. But if you’re just getting started or need a quick win? Some of the other options on this list can help you launch fast and learn as you go.

No matter where you are right now, the goal is the same: get your funnel working, get results, and grow from there.

The Top Sales Funnel Builders (and What They’re Really Good At)

As you’ve probably guessed by now — I love a good deep dive.

And after testing more sales funnel builders than I care to admit (some delightful, some… traumatic), I didn’t just walk away with a favorite. I uncovered patterns, pitfalls, and a few funnel-building truths that no one seems to talk about — and I’ll share those with you later.

But first, let’s talk tools.

I reviewed each funnel builder based on the stuff that actually matters when you’re building a real-life, conversion-focused funnel — not just tinkering for fun.

Here’s what I looked at:

• Ease of use – Can you launch something decent without needing a 3-hour tutorial?
• Marketing capability – Does it help you capture leads, follow up, and convert?
• Scalability – Can it grow with your business, or does it tap out early?
• Pricing/value – Are you getting solid functionality, or just fancy fluff?
• Strategic flexibility – Can you build the kind of funnel you need, not just what the templates assume?

With those in mind, let’s walk through what each tool is actually good for — the real use cases, not the marketing speak.

And if you’re wondering how to stack these tools up side by side? Don’t worry — I’ve included quick summary tables and scores so you don’t have to squint at every paragraph.

Let’s rate some funnels.

1. Thrive Suite – Best for WordPress Business Owners Obsessed With Conversions

Okay, full disclosure: this is the funnel builder I use. Not just because I know it inside and out — but because after trying nearly every major tool out there, this one made the most sense for how I work and what actually gets results.

And yep, I liked it so much I started writing for them. That’s how confident I am in what this tool can do — I’ve seen it work from both sides.

Thrive Suite was the first time I felt like everything finally clicked. No sketchy integrations, no “oh wait, that doesn’t work with this plugin” moments — just one beautifully connected ecosystem where every tool pulls its weight.

Here’s what’s in my stack:

• Thrive Architect for building landing pages that actually guide attention (instead of just sitting there looking pretty)
• Thrive Leads for creating high-converting opt-ins exactly where they need to be
• Thrive Quiz Builder for segmenting leads without making them feel like they’re being sold to

• Thrive Apprentice for delivering content, lead magnets, and full courses without needing Kajabi-level $$$

But the real win? It’s how seamlessly everything works together. I can tag someone based on a quiz result, send them to a custom sales page, and show them a unique offer — all without jumping between five different platforms or praying my Zap holds up.

There are so many ways to structure funnels inside Thrive — quizzes, lead magnets, micro-courses, evergreen series — and because it's all in one system, you're not guessing whether it’ll work. It just does.

I genuinely wish I had found this setup three years ago. Would’ve saved me a lot of “why is my funnel broken again” moments.

2.SeedProd – Best for WordPress Users Who Want Simplicity First, Funnels Later

I have a soft spot for SeedProd. It’s one of those tools I recommend to friends who are just starting their websites and don’t want to spiral into tech overwhelm.

If you’re a solo creator or building your first funnel and just need to get a clean, working landing page out into the world — SeedProd feels like a breath of fresh air. The interface is simple, the templates are actually nice, and you won’t need a YouTube crash course to figure things out. You can drag, drop, and be done before your coffee goes cold — especially with their new AI-powered templates that help you spin up landing pages even faster.

It’s especially great for those early-stage funnels — Opt-in → Thank You Page → Email follow-up. No extra bells, no scary integrations, just a solid, visual way to get your offer out there.

I’ve used it on smaller projects where the goal was speed and clarity, not complex logic or segmentation. And for that, SeedProd totally holds its own.

That said, it’s not a full sales funnel platform — more like a really solid first step. But honestly? If that’s all you need right now, it’s a really good one.

3. Systeme.io – Best Free Option for Absolute Beginners

If you’re brand new to funnels and your budget is basically “vibes and determination,” Systeme.io is shockingly generous for a free tool.

I’ve tested it on a few mini-projects, and honestly? It does a lot more than I expected for something that costs zero dollars to get started. You can build basic funnels, send emails, sell digital products, even whip up a simple course — all from one dashboard. It’s like a scrappy little all-in-one that actually tries to help you win.

Great for:

• Building your first lead generation funnel

• Selling digital products without extra plugins

• Creating simple landing pages + thank-you flows

• Running a mini email list or online course

This tool is perfect if you're in MVP mode — testing an idea, validating an offer, or just getting your first online business funnel up and running without a huge tech learning curve. And it doesn’t throw 19 upsell popups at you every time you log in, which I respect.

Would I use it for a long-term, conversion-optimized business? Probably not. The design options are limited, the email tools are basic, and once you start needing things like advanced automation or more polished branding control, you’ll start to feel the walls close in.

But as a free place to learn, experiment, and build momentum? Systeme.io punches way above its weight.

4. Kajabi – Best for Coaches + Course Creators (With Budget to Burn)

Kajabi is like the fancy, all-inclusive resort of sales funnel platforms — everything’s polished, integrated, and feels made for serious business. If you’re a coach, consultant, or course creator who wants to build your empire without touching WordPress, Kajabi gets you.

I have friends and colleagues who use it and genuinely love the all-in-one simplicity. No messing with plugins, no worrying about third-party tools breaking — it’s just smooth. Until, of course, the monthly bill rolls in and makes your eye twitch a little (or, in my case, a lot).

That said, it does what it says on the tin, and it does it well.

Best for:

• Selling digital products and premium courses
• Creating sleek, branded funnels fast
• Managing email marketing + automation in one place
• Building full membership sites without outside tools

If you want a tool where you can write your sales page, design your funnel, launch your course, and handle your payments all in one place — Kajabi’s got it.

But (you knew a but was coming), that convenience comes at a cost. If you’re early-stage or running lean, the price might feel like a second mortgage. And if you are already on WordPress, there are way more affordable ways to get similar results — especially if you value ownership and flexibility.

5. GoHighLevel – Best for Agencies and Funnel Resellers

GoHighLevel is built with one specific type of user in mind: agencies. If you're managing funnels for multiple clients or want to sell funnel services under your own brand, this platform gives you the full control panel.

It’s packed with features — not in a bloated way, but in a “we built this for pros who need everything in one place” kind of way. And honestly? For agency owners, it’s a powerhouse.

What it’s great for:

• Running client funnels from a single dashboard
• White-labeling the platform with your own branding
• Built-in CRM, lead tracking, and pipeline tools
• Automating email, SMS, and appointment flows

If you’re an agency owner or offer done-for-you funnel services, GoHighLevel can save you hours (and headaches). It’s set up for scale, and it shows.

But if you’re a solopreneur? It might be way more than you need. There’s a learning curve, and you’ll likely end up paying for features you don’t touch. Plus, since it’s a hosted solution, you don’t own your funnel — you’re building inside their system, on their terms.

For the right business model, it’s a goldmine. For most solo founders? Probably overkill.

6. Checkout Page – Best for Stripe Users Who Want Frictionless Checkout

If the only thing holding your funnel back is a clunky, awkward checkout experience… this one’s worth a closer look.

I stumbled across Checkout Page when I was checking out different funnel options – especially for simpler digital product funnels.

This tool is hyper-focused on doing one thing well: making the checkout process fast, clean, and conversion-friendly.

What it’s great for:

• Stripe-powered businesses that want more control

• One-product sales pages, digital downloads, and upsells

• Dynamic checkout flows with minimal friction

• Speedy setup — no dev help needed

It doesn’t try to be a full funnel builder or email platform. Instead, it slides neatly into your existing setup and removes friction right where it matters most — when someone’s about to give you money.

If you’re already using another sales funnel builder but your checkout process feels clunky or like an afterthought, Checkout Page is a smart, lightweight fix.

Just know: it’s not your all-in-one. But it’s a solid add-on if better checkouts are what’s holding you back.

7. GetResponse, ClickFunnels, and Kartra – All-in-Ones with Trade-Offs

These are the big-name sales funnel platforms that promise to do it all — landing pages, email marketing, automations, even memberships and webinars. And to their credit, they do a lot.

I’ve used (and audited) setups on all three, and here’s the real talk: they’re powerful, but not always graceful.

These tools are great if:

• You want everything in one place without touching WordPress

• You need built-in email marketing and automation

• You like templates and ready-made funnel flows

• You’re okay with a slightly steeper learning curve

But here’s the catch — and it’s a big one: these tools can feel rigid. You get what’s in the box, and customizing beyond that box can be a pain. Not impossible, just… fussy.

Also, pricing. As your business grows and your funnel gets more complex, the monthly cost on these platforms tends to creep up — sometimes fast.

I like recommending these to:

• Course creators who don’t want to deal with plugins

• Digital product sellers who need something up yesterday

• Marketers who don’t mind learning the ropes of a new ecosystem

But if you’re the type who wants full control, pixel-level design freedom, or the ability to mix-and-match tools as you scale? You might hit a wall.

👉 Pro tip: Before you jump in, ask yourself, “Do I actually need all of this now… or is this just shiny object syndrome in disguise?”

Stop Blaming the Tool. Your Funnel Needs Strategy.

Let’s have a moment of truth: it’s not always the funnel builder’s fault.

Even with the right tools, I’ve had funnels flop. Yup — even now. You test an idea, launch with excitement… and then? Crickets.

But here’s the thing — those flops are where the gold is. Every failed funnel teaches you something that helps you build the next one smarter, cleaner, and more efficient.

Because while the tool helps you execute, it’s the strategy that drives results.

Yes, the tech matters. But even the best sales funnel software in the world can’t fix a weak offer, fuzzy messaging, or a funnel that’s trying to do too much at once.

Here’s what I’ve learned (the hard way):

The right funnel builder makes things easier, yes — but you still need a strategy behind it. Otherwise, you're just putting lipstick on a landing page.

Unconventional Funnel Ideas (That Actually Work)

Let’s step outside the basic “opt-in → email → offer” formula. These ideas aren’t just clever — they convert.

• Use a quiz as your top-of-funnel filter Segment leads while warming them up. It's more fun than a form and 10x more useful. → How to Use Quiz Funnels to Increase Conversions

• Try a hybrid funnel: Thrive Suite + Checkout Page Quiz → Segmented sales page → Stripe checkout → Upsell. Simple, clean, super effective.

• Build a micro-course funnel Lead magnet → Email series → Free mini-course → Pitch the full program. → Free Course Funnel Tutorial

• Re-engage with push notifications Use PushEngage to send timely nudges even after someone leaves your site. Flash sale? Reminder. Abandoned cart? Nudge. New content? Ping.

Sometimes your best-performing funnel isn’t the one you planned. It’s the one you dared to test.

FAQs

What’s the easiest funnel builder to use? If you want zero overwhelm and fast setup, Systeme.io is super beginner-friendly. But if you’re on WordPress and want ease plus long-term flexibility? Thrive Suite or SeedProd hit that sweet spot — templates, tools, and no duct tape required.

Can I build a sales funnel on my own?

Absolutely. You don’t need to hire an agency, a “funnel strategist,” or your cousin who took one marketing course. If you can drag, drop, and follow a simple plan, you’ve got this.

Do I really need a funnel if I only sell one product? 

Yes — especially if you only sell one product. Funnels aren’t just for big fancy offers. A simple opt-in → nurture → pitch flow can make a huge difference in how many people actually buy.

What if I hate tech stuff? 

Same. That’s why tools like Thrive or SeedProd exist — so you don’t have to deal with confusing integrations or “error 404” nightmares. Look for drag-and-drop editors, pre-built templates, and tools that play nice together. Your sanity is worth it.

How do I know when I’ve outgrown my funnel builder? 

If you’re stacking on third-party tools just to make your current builder work… it’s time. Also, if you’re spending more time troubleshooting than converting, that’s your sign.

The Real “Best” Funnel Builder? The One That Meets You Right Where You Are

After testing more funnel builders than I care to admit (and rage-quitting more than a few), here’s what I know for sure:

You don’t need a tool that promises everything. You need one that helps you start where you are — and doesn’t punish you for leveling up.

That’s why, if you’re on WordPress, Thrive Suite is the one I always come back to. It’s not just powerful — it’s practical. You can launch your first funnel with a template in a couple of hours… then a few months later, be building advanced automations and segmented quiz journeys without switching tools or rewriting everything from scratch.

Here’s what made the difference for me:

• I didn’t have to duct-tape five tools together.

• I could build, test, and tweak everything inside one dashboard.

• I actually enjoyed working on my funnels again (wild, right?).

Whether you’re just dipping your toes into lead gen or you’re scaling a digital product empire, Thrive Suite shows up for you — with conversion-focused design, smart logic, and tools that talk to each other like they’re supposed to.

→ Try Thrive Suite and build the kind of funnel that finally feels like it fits you — not someone else’s strategy, not someone else’s tool stack. Yours.