Create the Perfect Marketing Funnel for Your Book

If you're an author, you have a product to sell and a business to run and in this post, we're taking a look at just how to do that as effectively as possible.

As usual, we've created a set of beautifully designed templates and added them to Thrive Landing Pages for you to use right away.​ But even if you aren't a Thrive Landing Pages user, you can follow along in the video to see how to create the perfect lead generation pages, sales pages and even a hybrid page for your book.

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It doesn't matter if what you're selling is a book or a washing machine - people buy products to improve their lives.

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The set of pages shown in the video are called the "Edition" pages in Thrive Landing Pages and they are available right away in the latest version of the plugin.

Let us know what you think of this new tutorial and the new templates by leaving a comment below! And if you enjoyed this post, please share it to help us spread the word.

Shane

Author: Shane Melaugh

Shane Melaugh is a co-founder and the CEO of Thrive Themes. When he isn't plotting new ways to create awesome WordPress themes & plugins, he likes to geek out about camera equipment and medieval swords. He also writes about startups and marketing here.

  • Jon A says:

    Great video and set of pages Shane! What software/service do you use to create the book cover images? Thanks!

    • Shane Melaugh says:

      The easiest way to get cover graphics is to use one of the many fiverr gigs available for it. Or, if the design has to be really good, hire a designer and be willing to spend a few hundred on it. Other than that, you can DIY them using Photoshop and actions, but that’s only useful if you’re a designer yourself.

      • Shane Melaugh says:

        I believe this was a custom made design by our designer. We don’t have a generator template for this, I’m afraid. You can find great free templates on PSDcovers, though.

  • Derrick P says:

    No video on mobile?

    • Shane Melaugh says:

      The video is showing on mobile devices I’ve tested it with. What OS are you using?

  • Erik I says:

    I receive a lot a mails everyday. I don’t read the most of them. But yours? I read everyone and view all your videos. They all contains so much value. The best money I spent on products is to Thrieve Themes. Thanks a lot. :-)

    • Shane Melaugh says:

      Thank you very much for this comment, Eric! I’m very happy to know that you continue getting value out of the things I send out.

  • Tera G says:

    Thank you for this post! What I found most enjoyable was the ease of understanding what you were speaking about. I look forward to getting started using Thrive more!

    • Shane Melaugh says:

      Thank you for your comment, Tera!

  • Sven says:

    Awesome information as always, Shane. Thanks for that. I’ve learned so much since I watch your videos. And it seems to work. I bought quite some products from Thrivethemes… :-) But there’s is one big question… How to bring people massively to my Landing Page?

    • Shane Melaugh says:

      Hello Sven,

      Thank you very much! The question of getting traffic has no easy answers, I’m afraid. Or rather: there’s no one answer that is universally correct. The best way to get more people to your site depends heavily on what your site is about, what your conversion goals are etc.

  • Geoff A says:

    Once again Shane delivers! Brilliant. Thanks so much. Keep up the good work Shane, always appreciated!

    • Shane Melaugh says:

      Thank you, Geoff!

  • Darren S says:

    I’m using Pressive theme, but how do I get the new page templates? When I go into WP Admin > Thrive Themes > Page Templates, I only have “Landing Page 1”. Thanks!

  • Sam says:

    Another great set of templates from Thrive Landing Pages. Shane provides some of the best pre-made landing page templates anywhere. Keep up the good work Shane!

    • Shane Melaugh says:

      Thank you very much, Sam!

  • Perfect timing, as usual Shane …. a book is the next stage in our business model. It’s of such great value to have you do the ‘Sales Funnel’ thinking for us, and then of course supply the best, and easiest to use WordPress theme software to go with it!

    • Shane Melaugh says:

      Glad to be of service, Michael!

  • Ted says:

    Another awesome training post by Shane Melaugh. Way to go pushing the freemium line Shane… Well Done. It’s so great to have you on our team.

    • Shane Melaugh says:

      Thank you, Ted! Much appreciated!

  • Eric Beaty says:

    This came at just the right time…I’m currently writing a non-fiction book! I have a question though: how would I use this for a novel/fiction since there aren’t any real “benefits” to list; it’s all about a great read.

    Thanks so much for adding this set to TLP! I’m so stoked to try it!

    • Shane Melaugh says:

      Hello Eric,

      Thanks for your comment! For a non-fiction book, it’s all about testimonials and reviews. And the author and the author’s credentials will also play a more important role.

  • Sheila d says:

    Hi. May I know how to change the graphics with the “author picture”? I’ve been clicking around and I cannot seem to find it.

  • Rebecca C says:

    Thank you, Shane! Both the tutorial and landing page templates are so helpful for exactly what I’m doing now. I’m writing a book and will be using this to promote it. Thanks again! Really appreciate all the great value you add to the world wide web.

  • Thordur Runarsson says:

    Where on earth can I download this or any template that you promised in the sales presentation and everything is so simple bla bla and then you call suddenly your tutorials University, this has been a nightmare for me from the gecko and just costed me time and money, there is no simple template directory that I can find a template I want to use, may it be book sales page like in the video or something else.

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