Here’s the secret to selling your latest work: your book landing page.
This webpage is where potential readers learn about your book. It's your chance to make a great first impression and convince them to buy.
But what makes a great book landing page? How do you create one that really sells your book?
In this post, we'll walk you through the process step by step. You'll learn how to build a landing page and funnel that inspires confidence and prompts action from potential customers.
Don't worry if you're not tech-savvy or a marketing expert. We'll explain everything in simple terms, giving you actionable tips you can use right away. By the end of this guide, you'll have the know-how to create a page that showcases your book at its best.
Ready to boost your online book sales? Let's dive in and give your book the online presence it deserves!
How to Land More Book Sales the Right Way
Getting your book noticed online isn't easy. Even with an Amazon page, active social media, and an eye-catching book cover, you might be missing out on sales. What you need is a solid book landing page and a clever way to turn browsers into buyers.
As an author, you're great at writing stories, not necessarily at marketing them. You might be wondering: How do I make a book landing page that really shows off my work? How do I convince people to buy it? And how do I do all this without becoming a tech whiz or spending a fortune?
Don't worry - you're not alone. Many authors face these same challenges. The good news is, creating an effective online presence for your book is simpler than you might think.
In this guide, we'll walk you through creating a book landing page and sales funnel that works. We'll use Thrive Architect, a landing page builder that makes website design a breeze, even if you've never done it before.
You'll learn:
- What to include on your page
- How to set up a simple book funnel that guides readers to purchase
- Tips to make your page more convincing and effective
By the end of this tutorial, you'll have the know-how to create a professional, persuasive online home for your book. No coding required, and no marketing degree needed. Ready to boost your book sales? Let's dive in.
Part 1: Create an Effective Book Landing Page Design
Let’s start with your book landing page, since this will probably take you the most time. It also sets the tone for the rest of your funnel, so it’s important you get this part right.
1. Install Thrive Architect to Create Your Landing Pages
Your book's landing page is where potential readers get their first real look at your work. So, it needs to be as captivating as your book cover and description combined.
Here's a pro tip for creating stand-out pages without the headache: stick to one tool for all your pages. It's simpler, saves time, and keeps your pages looking consistent.
Our number one recommendation to get the job done is Thrive Architect.
Thrive Architect helps you create landing pages to win your audience over and sell your products — and you don't need to be a tech wizard to use it.
Easy Page Building
Forget about wrestling with code. Thrive Architect uses a visual editor, meaning what you see is what you get. You can drag and drop elements, adjust layouts, and see your changes in real-time. See? Website design made easy.
Thrive Architect Editor
Tailored Landing Page Templates for Quick Creating
Starting from scratch can be intimidating. That's why Thrive Architect offers a variety of templates designed to make your life much easier. Whether you're creating a landing page for your book, a physical product, a service, or even a membership site, you'll find templates that fit your needs.
Landing page template sets in Thrive Architect
These templates don't just focus on looks - they're structured to guide your visitors towards purchasing your product. They're also mobile-responsive, meaning they'll look great on phones and tablets. Plus, they're optimized for search engines, potentially helping more readers discover your book online.
Thrive Tip: Search engine optimization (SEO) is a must if you want people to find your business organically. Here’s a detailed guide on top SEO best practices you should follow to get a higher chance of achieving a high search ranking.
Features That Help Sell Your Book
Thrive Architect comes packed with elements designed to engage visitors and nudge them towards buying. You can easily add:
- Book preview widgets to let readers sample your work
- Sections to show off your book cover and provide enticing details
- Author bio sections to help readers connect with you
- Testimonial blocks to showcase reviews
- Countdown timers for launch specials
- Clear, compelling buy buttons
Each of these features is customizable, allowing you to match your brand and book's style.
Excellent Value for Authors
Thrive Architect offers a wide set of features at a price point that won't eat into your book’s profits.
You get:
- Regular updates to keep your designs secure and up-to-date
- Responsive customer support if you hit any snags
- Access to new features and improvements as they're released
It provides the tools you need to create professional, effective book landing pages.
Give Thrive Architect a try and see how it can elevate your online marketing.
2. Create a Page and Select a Template for Your Book Landing Page
In the WordPress Dashboard, select “+New” in the top menu and choose “Page.”
In the WordPress Block Editor, name your page and click the “Launch Thrive Architect” button.
A new screen will pop up with four options:
For this tutorial – and to create your book landing page template – choose the “Pre-built landing page” option.
When you enter the Thrive Architect landing page template library, you'll notice a wide variety of high-quality options to choose from. There are landing page templates for different purposes, including lead generation, webinar registration, and more.
You can use any template set to design your book landing page but if you’re looking for something designed specifically for authors, we have the perfect set for you. The "BookWise" set is designed for independent authors like you, who want their book landing pages to stand out.
Within this set, you'll find a specific book sales page, which we recommend selecting for this tutorial.
Your Choice, Your Way
While we offer industry-specific template sets, like BookWise, don't feel like you have to use this particular one. Thrive Architect's true strength lies in its flexibility.
Any template can be adapted to suit your unique product or service. Whether you're an author drawn to a more vibrant template set or a coach intrigued by our yoga template kit, Thrive Architect's user-friendly tools let you customize to your needs.
Think of our templates as flexible starting points. You're free to:
- Adjust layouts to highlight your product's best features
- Mix and match elements from different templates
- Add your personal touch to align with your brand
What really matters in marketing is showing why your product is great, no matter which template you start with. Thrive Architect helps you turn any template into a page that sells your product well.
Take a look at all our templates, even ones not made for your type of product. You might get new ideas from designs in other fields. Thrive Architect lets you use these ideas to make a page that shows off your product in the best way.
3. Customize Your Landing Page in Thrive Architect
As we said in the previous point, these page templates are just a start. The real magic starts in the Thrive Architect editor.
The real magic is in our block templates. You can add new blocks to your designs if you feel like something’s missing, or delete the ones you don’t want – in one click.
Block Templates in Thrive Architect
Thrive Architect's block templates empower you to create a stunning landing page in record time. With just a click, you can add professionally designed sections to your site, complete with eye-catching layouts of text, images, forms, and buttons. These ready-made blocks not only save you hours of design work but also ensure a polished, professional look for your site.
More Block Templates in Thrive Architect
You can easily tailor each template to reflect your unique brand identity, allowing you to cover consistency across your landing pages without the hassle of starting from scratch
These customizable blocks help you work faster, avoid design headaches, and create a great-looking landing page that converts well - all in less time.
4. Connect Your Book Landing Page to Email Marketing Service and Checkout Tool
Connect your email service through the Thrive API. You will only need to do this once for the first opt-in form you set up.
You can find tutorials for all major email providers (Drip, HubSpot, ActiveCampaign, etc.) here.
Pro tip
If you’re hosting a paid webinar and need to accept payments through your WordPress site, then you’ll need a checkout tool (you can learn more here).
You should be able to accept payments for new purchases made through your eCommerce website.
There are a lot of plugins with checkout functionality to choose from, including:
Your payment tool of choice will have instructions or tutorials on how to create a product, set a price and pricing frequency, and add it to your page.
Part 2: How to Create the Funnel that Follows Your Book Landing Page
Once you’ve finished designing your book landing page, the rest of the work is pretty easy. You have two more pages to design – a checkout page for your customers to make their purchase and a well-designed thank you page that includes a confirmation and next steps.
Designing Your Checkout Page
Your checkout process will depend on your payment plugin of choice.
For a simple sales process, choose a payment gateway plugin that supports Stripe, PayPal, debit/credit cards, and even Apple or Amazon Pay, offering multiple payment options.
If you’re using WooCommerce to sell your products, you can use Thrive Theme Builder and Thrive Architect to customize the default WooCommerce checkout page and connect your order form to your email marketing service, too.
WooCommerce Templates in Thrive Theme Builder
Designing a Thank You Page with Next Steps
People often make the mistake of taking the Thank You Page part of the funnel for granted. But, this page is just as important as the rest of your funnel pages.
This is the perfect place to leave a meaningful message for your new customers, provide info on what to expect now that their purchase has been made, and offer clear next steps.
Thrive Architect provides a variety of Thank You Page designs you can choose from and customize.
And you can use blocks and the design elements in the right sidebar to change up your template and create an even more engaging, eye-catching Thank You Page.
You could add a “Next Steps” block to outline the shipping process if you’re selling a physical book, or an “Articles” section to encourage your new customers to check out more of your content.
For more key tips on how to build a thank you page your audience will love, check out this handy guide.
Post-Purchase Funnel Best Practices
Once someone grabs your book, don't just leave them hanging. A smart post-purchase strategy can transform a one-time buyer into a loyal supporter who'll rave about your work.
- Fire off a friendly email right away to thank them and let them know what's next. Make sure they know how to get their hands on the book and what to expect.
- Give them a little something extra, like worksheets or bonus chapters. It's a great way to add value and keep them excited.
- Invite them to join your tribe. Whether it's a Facebook group, forum, or newsletter, give them a place to connect with you and other readers.
- Set up a series of follow-up emails to guide them through the book, share some insights, and keep them engaged.
- Once they've had time to dig into your book, don't be shy about asking for a review. Their feedback on Amazon or Goodreads can really help spread the word.
- If they loved your book, they might be interested in more. Think about related stuff you could offer, like online courses or coaching sessions.
By putting these ideas into action, you're not just selling a book – you're creating an experience that keeps readers coming back for more.
Next Steps: Start Driving Traffic to Your New Funnel
Once you've created your book landing page and funnel, the next challenge is getting people to see it. A great funnel won't do much if no one visits it, so it's time to focus on driving traffic and turning visitors into readers.
Start by using what you already have. Share your page on your social media accounts and tell your email subscribers about it. If you're ready to invest a bit, try some paid advertising. You could use Amazon ads to reach people interested in similar books, or test out Facebook ads to find potential new readers.
Working with other authors can be a great way to reach more people. You might join forces for a promotion or write a guest post on another author's blog. Don't forget about search engines – use relevant keywords on your page and create content that links back to it.
Here are four useful tutorials to help you create solid ways to get the right people in your funnel:
Wrapping Up: Ready to Build Your Book Landing Page and Funnel?
If you've followed our guide, you're ready to build a book landing page that promotes your book effectively.
Thrive Architect can make this process much easier. Its user-friendly interface, templates, and features are designed to help you create a landing page that looks great and converts well.
The success of your funnels heavily depends on the tools you use to create them – and through this tutorial, you’ve seen how Thrive Architect can help you create a professional book funnel with no hassle.
So, if you’re ready to give your book a strong online presence, you know what to do.
Start building with Thrive Architect today.
Good luck with your project!
Great video and set of pages Shane! What software/service do you use to create the book cover images? Thanks!
The easiest way to get cover graphics is to use one of the many fiverr gigs available for it. Or, if the design has to be really good, hire a designer and be willing to spend a few hundred on it. Other than that, you can DIY them using Photoshop and actions, but that’s only useful if you’re a designer yourself.
Thanks for sharing those details Shane. I really like the look of this particular ebook from your template (the rounded binding of the book and shadow): https://mlpxhq8ztvyc.i.optimole.com/cb:p0Z2.44bbf/w:auto/h:auto/q:mauto/f:best/https://thrivethemes.com/wp-content/plugins/thrive-visual-editor/landing-page/templates/css/images/edition-big-book.png
If this was done with an online ebook cover generator or on fiverr, then I would be very grateful if you could provide a link to the source, so I can make a similar one for our sales page in Thrive Builder.
I believe this was a custom made design by our designer. We don’t have a generator template for this, I’m afraid. You can find great free templates on PSDcovers, though.
No video on mobile?
The video is showing on mobile devices I’ve tested it with. What OS are you using?
I receive a lot a mails everyday. I don’t read the most of them. But yours? I read everyone and view all your videos. They all contains so much value. The best money I spent on products is to Thrieve Themes. Thanks a lot. 🙂
Thank you very much for this comment, Eric! I’m very happy to know that you continue getting value out of the things I send out.
Thank you for this post! What I found most enjoyable was the ease of understanding what you were speaking about. I look forward to getting started using Thrive more!
Thank you for your comment, Tera!
Awesome information as always, Shane. Thanks for that. I’ve learned so much since I watch your videos. And it seems to work. I bought quite some products from Thrivethemes… 🙂 But there’s is one big question… How to bring people massively to my Landing Page?
Hello Sven,
Thank you very much! The question of getting traffic has no easy answers, I’m afraid. Or rather: there’s no one answer that is universally correct. The best way to get more people to your site depends heavily on what your site is about, what your conversion goals are etc.
Once again Shane delivers! Brilliant. Thanks so much. Keep up the good work Shane, always appreciated!
Thank you, Geoff!
I’m using Pressive theme, but how do I get the new page templates? When I go into WP Admin > Thrive Themes > Page Templates, I only have “Landing Page 1”. Thanks!
Hi Darren,
These page templates are part of Thrive Landing Pages / Thrive Content Builder. To access them, open a page with TCB and select “Choose Landing Page” from the top right.
Another great set of templates from Thrive Landing Pages. Shane provides some of the best pre-made landing page templates anywhere. Keep up the good work Shane!
Thank you very much, Sam!
Perfect timing, as usual Shane …. a book is the next stage in our business model. It’s of such great value to have you do the ‘Sales Funnel’ thinking for us, and then of course supply the best, and easiest to use WordPress theme software to go with it!
Glad to be of service, Michael!
Another awesome training post by Shane Melaugh. Way to go pushing the freemium line Shane… Well Done. It’s so great to have you on our team.
Thank you, Ted! Much appreciated!
This came at just the right time…I’m currently writing a non-fiction book! I have a question though: how would I use this for a novel/fiction since there aren’t any real “benefits” to list; it’s all about a great read.
Thanks so much for adding this set to TLP! I’m so stoked to try it!
Hello Eric,
Thanks for your comment! For a non-fiction book, it’s all about testimonials and reviews. And the author and the author’s credentials will also play a more important role.
Hi. May I know how to change the graphics with the “author picture”? I’ve been clicking around and I cannot seem to find it.
Thank you, Shane! Both the tutorial and landing page templates are so helpful for exactly what I’m doing now. I’m writing a book and will be using this to promote it. Thanks again! Really appreciate all the great value you add to the world wide web.
Where on earth can I download this or any template that you promised in the sales presentation and everything is so simple bla bla and then you call suddenly your tutorials University, this has been a nightmare for me from the gecko and just costed me time and money, there is no simple template directory that I can find a template I want to use, may it be book sales page like in the video or something else.
Hi Thordur,
Sorry to hear you find this difficult.
Here is how to load any of the landing pages: https://thrivethemes.com/tkb_item/how-to-load-a-thrive-architect-landing-page/
What plugins or programs can I use for payment of an e-book, for example I am marketing an e-book on a landing page, once they hit “Purchase”, what do I need to set up for the transaction?
Hey Shane!
How can I get this landing page set for my book that I just launched on Amazon? I don’t need a monthly thing or website.
Regards
JP
The landing pages are included in Thrive Architect. However, Thrive Architect is a WP plugin so you’ll need a WP website in order to be able to install and use the landing pages.