Traffic doesn’t matter.
Please don’t boo me off stage just yet... Give me a few minutes to explain why this is.
When we talk about A/B testing, the very first concern people always have is: Do I have enough traffic?
Harry's comment on the Thrive Optimize A/B testing webinar sums it up perfectly:
"This sounds all very well, but the requirement is that you need a lot of traffic on your website to have enough data to do A/B testing."
And I understand where he’s coming from, but the full story is more nuanced than that...
For Christmas we made a super valuable offer to our members. We organized a Conversion X-mas contest that allowed them to win a complete landing page make-over. This included a new custom design made by our designers and marketing and copy writing advice from the marketing team.
Hundreds of members sent in their pages and 5 of them got picked to get marketing and design advice to increase their conversions.
Today we're showing you the before and after we did for our first winner. This landing page is a lead generation landing page.
Watching what we did for this landing page will surely give you some inspiration on how to improve yours! Let's dive right in.
Imagine 7 years worth of conversion optimization and website building experience and knowledge. Now, imagine all that experience distilled down into a simple, repeatable process for improving any landing page, no matter the market, background or conversion goal.
That's exactly what you'll get in this post.
For our website reviews, landing page designs, themes and other content, I've spent a lot of time studying websites - both good and bad. When it comes to creating pages that convert, I've seen what works and what doesn't, over and over again.
While I can't share everything I know on this topic in a single post, we can take a look at the 3 major factors that influence how effective any web page is (whether that's a homepage, a sales page or even a blog post). After watching the video, you'll know exactly how to improving any page on any website.
Much like the titan Prometheus stole fire from the Greek gods to bring civilization to humanity...
...Thrive Themes just stole figurative fire from those YUGE online companies that dominate the internet.
And just like mythological Prometheus, we want to share that competitive fire with you, the solo-preneur.
Getting your visitor from Point A: 'oh, that looks like something I want' to Point B: actually typing in their payment details can, at times, seem like a monumental leap.
That's why we've created our latest landing page set, an elegant looking sales funnel oozing with conversion boosting elements. The Clickjournalist sales page set in available now in Thrive Architect. You can see a live preview of the set in our Landing Page Gallery.
In the video above I'll show you how to create the pricing page from the set, and explain a few of the conversion triggers that will push your visitor to buy.
Every once in a while, someone will ask us: why is there no way to sort landing page templates in Thrive Architect by conversion rate?
We get this question because one of our competitors advertises sorting landing pages by conversion rate as a great feature and advantage of their tool. To clarify: we're not talking about the highest converting landing pages on your site, among the landing pages you've used. We're talking about sorting all landing pages templates based on the average conversion rates of all users.
At first glance, this might seem like good idea. I mean, who wouldn't want to be able to pick the highest converting template to start with?
In this post, I'll explain why sorting templates by conversion rate is wrong on, like, SO MANY levels...
In Thrive Architect you have a wide choice of lead generation landing pages and without needing any other tools you get access to some pretty advanced list building features like 2-step opt-in forms and exit intent lightboxes.
But that's just scratching the surface.
Did you know that you can combine the power of Thrive Leads with Thrive Architect to get detailed statistics and A/B test opt-in lightboxes on your landing pages?
Let me show you!
Setting the wrong price for your product or service can be catastrophic for your business.
If you've ever launched a new product, you're familiar with the agonizing questions about the price you decide on. Is it too high and no one will purchase? Is it too low and you're leaving a lot of money on the table?
How the heck do you figure out what the "right" price for your offer is, anyway?
Read this post to find out what the top 5 most common pricing mistakes are and how you can avoid them.
...and the revolutionary-business-changing-secret-sauce-landing-page-variation was...
Wait, wait, wait, did you just read we spent $5,311.48 for “Inconclusive”?!
Yes, but it’s not surprising and was actually a good thing because of the experiment’s primary goal.
I’ll explain the primary goal of the experiment at the end, and you’ll understand why.
However, first I’m going to give you:
You can use it all for your own business so you don’t throw your money away, because even though we didn’t find a higher converting landing page doesn’t mean we didn’t learn anything...